I am a multidisciplinary creative professional with over 12 years of experience in the audiovisual and digital content industry, working as a Senior Video Editor, Motion Designer, Art Director, Graphic Designer, and Content Producer. I specialize in creating high-performance short-form and long-form video content for DTC brands, agencies, and production companies worldwide. My practice blends storytelling with data-driven execution, and I routinely integrate AI-powered workflows to increase speed, scale, and consistency across content pipelines. My mission is to translate ideas into scalable, creative, and results-oriented content, combining design thinking, storytelling, motion, and emerging technologies to help brands grow through video. I aim to deliver conversion-focused assets that engage, retain, and expand audiences across Meta, TikTok, and YouTube, while maintaining brand alignment and a compelling narrative voice.

Fernando Fully

I am a multidisciplinary creative professional with over 12 years of experience in the audiovisual and digital content industry, working as a Senior Video Editor, Motion Designer, Art Director, Graphic Designer, and Content Producer. I specialize in creating high-performance short-form and long-form video content for DTC brands, agencies, and production companies worldwide. My practice blends storytelling with data-driven execution, and I routinely integrate AI-powered workflows to increase speed, scale, and consistency across content pipelines. My mission is to translate ideas into scalable, creative, and results-oriented content, combining design thinking, storytelling, motion, and emerging technologies to help brands grow through video. I aim to deliver conversion-focused assets that engage, retain, and expand audiences across Meta, TikTok, and YouTube, while maintaining brand alignment and a compelling narrative voice.

Available to hire

I am a multidisciplinary creative professional with over 12 years of experience in the audiovisual and digital content industry, working as a Senior Video Editor, Motion Designer, Art Director, Graphic Designer, and Content Producer. I specialize in creating high-performance short-form and long-form video content for DTC brands, agencies, and production companies worldwide. My practice blends storytelling with data-driven execution, and I routinely integrate AI-powered workflows to increase speed, scale, and consistency across content pipelines.

My mission is to translate ideas into scalable, creative, and results-oriented content, combining design thinking, storytelling, motion, and emerging technologies to help brands grow through video. I aim to deliver conversion-focused assets that engage, retain, and expand audiences across Meta, TikTok, and YouTube, while maintaining brand alignment and a compelling narrative voice.

See more

Work Experience

Founder and Creative Director at Breakdown Films
August 1, 2024 - Present
Breakdown Films is a creative production company that transforms stories into content with identity, strategy, and attitude. We help brands and artists from all over the world establish a strong digital presence through 360° creative support, from music production to delivering music videos and online content.
Motion Graphic Designer at MultiTracks.com
January 1, 2024 - August 1, 2025
As a bilingual Motion Designer, I create and manage engaging video content in both English and Portuguese for global digital platforms. I collaborate with cross-functional teams to align content strategy with business objectives and elevate brand storytelling through motion design.
Senior Video Editor at Wondershare Technology
July 1, 2024 - March 1, 2025
Crafts dynamic visual content with a focus on motion design, storytelling, and content strategy. Works cross-functionally with remote teams to translate ideas into compelling videos for platforms like YouTube, Instagram, and brand channels.
Senior Video Editor and Content Creator at Reserva
October 1, 2021 - July 1, 2024
Produced high-performing video campaigns driving significant web traffic and revenue. Created the brand’s first 'Humanized Video' model, co-wrote scripts, managed external creators, and supported partnerships and influencer collaborations.
Motion Designer | Truss Connection at Grupo Boticário
March 1, 2024 - March 31, 2024
Led the visual identity across touchpoints for the Truss Connection 2024 tour, delivering motion graphics and brand visuals for LED screens, social media, and sponsored campaigns across multiple cities.
Content & Creative Lead – Parks of Rio de Janeiro at Grupo Cataratas
July 1, 2019 - September 1, 2021
Led content and creative operations for BioParque do Rio, AquaRio, and Paineiras Corcovado, managing social profiles and digital channels, developing storytelling strategies and inbound marketing initiatives.
Internal Marketing Assistant at Grupo Cataratas
February 1, 2019 - July 1, 2019
Supported employer branding and internal campaigns across 800+ staff, including the 'Ver Para Crer' project and development of internal visual identities.
Assistant Internal Communication at Grupo Cataratas
February 1, 2018 - February 1, 2019
Founded the Internal Communication department and led Employer Branding Strategy, developing processes and visual identity for internal communications.
Graphic Designer | Freelancer at Poison Donuts
February 1, 2019 - February 1, 2019
Developed the restaurant brand’s branding and visual identity during its early growth phase.
Digital Marketing Intern at Cidadania Já
November 1, 2016 - February 1, 2018
Led the YouTube channel and digital campaigns, achieving 10,000 subscribers in the first month and growing to over 33,000 subscribers; optimized SEO and digital marketing.
Graphic Designer | Freelancer at Geração Produtora
October 1, 2014 - July 1, 2015
Graphic design work for Geraldo Azevedo projects, including branding and promotional materials.
Senior Video Editor | Performance Content at Forte Series
February 1, 2026 - Present
Lead editing and production of performance-driven short-form videos for DTC brands, blending generative AI workflows with motion design to deliver scalable, high-impact creatives optimized for conversion across Meta, TikTok, and YouTube Shorts. Core responsibilities include creating UGC-style ads, hooks, and iterative variations for rapid testing; formatting and versioning assets for 9:16 / 4:5 / 1:1; delivering motion design elements (kinetic typography, product callouts, UI overlays, transitions, and micro-animations); leveraging AI to speed ideation and production (scene generation/extension, asset creation, cleanup, upscaling, variants, voice, and enhancement); building reusable templates and production systems; ensuring clean handoffs, naming/versioning standards, and consistent storytelling across paid social.
AI Short-Form Video Editor | Performance Content at Stars + Honey
July 1, 2025 - February 1, 2026
Edit and produce performance-driven short-form videos for DTC brands, blending generative AI workflows with motion design to deliver scalable, high-impact creatives optimized for conversion across Meta, TikTok, and YouTube Shorts. Core responsibilities include creating UGC-style ads, hooks, and iterative variations for rapid creative testing; formatting and versioning assets for multiple aspect ratios; delivering motion design for paid social (typography, callouts, UI overlays, transitions, micro-animations); leveraging AI to speed ideation and production; building reusable templates and systems to maintain brand consistency while increasing output.
Ledehook Podcast Video Editor at Ledehook
September 1, 2025 - January 1, 2026
End-to-end long-form podcast editing (video + audio), delivering polished episodes with strong pacing, clear storytelling, and broadcast-ready sound. Produce social cutdowns and manage internal workflows and deliverables in Notion for predictable production. Includes multi‑cam syncing, dialogue cleanup, mix & master, and basic color/finishing when needed, plus social clips with hooks and captions.
Senior Video Editor at Wondershare Technology
September 1, 2023 - March 1, 2025
Craft dynamic visual content for digital platforms with a focus on motion design, visual storytelling, and content strategy. Collaborated across remote teams to translate ideas into videos that elevate brand communication for a global audience; led deliverable management across multi-format projects and collaborated with localization teams.
Assistant Internal Marketing at Grupo Cataratas
February 1, 2018 - February 1, 2019
Strengthened employer brand and internal communications across parks and units; led internal campaigns to boost employee engagement for 800+ staff; contributed to designing internal visual identities and tone of voice; supported HR initiatives and internal events.
Graphic Designer | Freelancer at Geração Produtora (Geraldo Azevedo)
October 1, 2014 - July 1, 2015
Contributed to branding and promotional materials for Geraldo Azevedo’s projects, promoting cultural events and campaigns through digital design.

Education

Bachelor's degree in Social Communication with a focus on audiovisual and digital media at UFRJ - Universidade Federal do Rio de Janeiro
January 1, 2016 - January 1, 2020
Bachelor's degree in Social Communication with focus on audiovisual and digital media at UFRJ - Universidade Federal do Rio de Janeiro
January 1, 2016 - January 1, 2020

Qualifications

Inbound Marketing - Introdução ao Inbound Marketing
January 11, 2030 - January 15, 2026
Best Internship Project – Employer Branding Strategy (Smoking Papers International, 100 Years Design Challenge – Global Winner)
January 11, 2030 - January 15, 2026
Inbound Marketing - Introdução ao Inbound Marketing
January 11, 2030 - May 11, 2026
Best Internship Project – Employer Branding Strategy SMOKING PAPER | 100 Years Design Challenge – Global Winner
January 11, 2030 - May 11, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality, Retail