Flow alleviator and friction reducer – aka UX writer / Content designer

Andrew Chidiac

Flow alleviator and friction reducer – aka UX writer / Content designer

Available to hire

Flow alleviator and friction reducer – aka UX writer / Content designer

Work Experience

Senior Content Designer | UX Writer at TPG Telecom
June 1, 2025 - Present
Lead content design and UX writing for TPG's digital products, shaping voice, tone and microcopy across platforms. Collaborated with product, design and engineering teams to improve user flows, clarity and task success.
Senior Content Designer | UX Writer at Atlassian
December 1, 2023 - May 1, 2025
Delivered end-to-end content design across Atlassian products; authored user-facing copy, solution texts and help content; partnered with product, design, and research teams to improve onboarding and user journeys.
UX Writer at Google
November 1, 2022 - September 1, 2023
Created UX copy across Google products, defined voice and tone guidelines, and contributed to product content strategy; collaborated with cross-functional teams to ensure clarity and accessibility.
Lead UX Writer at HSBC
August 1, 2021 - November 1, 2022
Led UX writing for major digital initiatives; set copy standards, collaborated with product and design teams, and mentored junior writers.
Lead UX Writer at ADDX
March 1, 2021 - August 1, 2021
Led UX writing for ADDX's platform; created product copy, policy text and help content; collaborated with product and design teams.
Content Designer | UX Writer at Atlassian
March 1, 2021 - August 1, 2021
Contributed content strategy and UX writing for Atlassian products; produced onboarding content, error messages and help content.
Senior UX Writer at QBE Insurance
January 1, 2021 - March 1, 2021
Created UX writing for insurance product flows and contributed to overall content strategy during a short engagement.
Lead UX Writer at R/GA
August 1, 2020 - January 1, 2021
Led UX writing across digital campaigns and product work; defined voice guidelines and collaborated with designers and developers.
Content Designer | UX Writer at Telstra
April 1, 2020 - September 1, 2020
Produced UX copy and content design for Telstra digital properties; improved user journeys and messaging.
Senior Writer at Uber
May 1, 2019 - May 1, 2021
Crafted content across app experiences, marketing and help content; improved clarity and tone; supported guidelines for mobile and web experiences.
Digital Content Writer | UX Writer at nbn™ Australia
August 1, 2017 - May 1, 2019
Created end-to-end digital content and UX writing across platforms; contributed to content strategy and information architecture.
Digital Copywriter | UX Writer at The NRMA
April 1, 2017 - June 1, 2017
Developed digital copy; collaborated with design and product teams to improve user tasks.
Copywriter at Optus
September 1, 2016 - April 1, 2017
Produced marketing and digital copy; supported brand voice across channels.
Head Writer | Content Lead at Men At Work Agency
October 1, 2015 - September 1, 2016
Led content strategy and multi-channel writing for agency clients; managed junior writers and project delivery.

Education

User Experience (UX) Design Bootcamp at Academy Xi
January 1, 2016 - January 1, 2016
Writing and Art Direction at AWARD School
January 1, 2011 - January 1, 2011
Diploma, Communications: Advertising at Macleay College
January 1, 2008 - January 1, 2008

Qualifications

AWARD School Diploma of Communications: Advertising
January 1, 2011 - January 1, 2011

Industry Experience

Media & Entertainment, Software & Internet, Telecommunications, Professional Services, Education