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A creative agency driving global brand and marketing strategy from positioning and storytelling through execution across digital, retail, e-commerce, and experiential channels. We own end-to-end brand development, aligning creative vision with business objectives, operational realities, and market dynamics.…

Contréphémère Consulting

Brand Strategist, Marketing Strategist, Creative Director, +2

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A creative agency driving global brand and marketing strategy from positioning and storytelling through execution across digital, retail, e-commerce, and experiential channels. We own end-to-end brand development, aligning creative vision with business objectives, operational realities, and market dynamics.…

Available to hire

A creative agency driving global brand and marketing strategy from positioning and storytelling through execution across digital, retail, e-commerce, and experiential channels. We own end-to-end brand development, aligning creative vision with business objectives, operational realities, and market dynamics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Advanced

Arabic

Beginner

Work Experience

Operations & Marketing Director at Manuel Mathieu Parfums

July 1, 2024 - Present

Defined and led global brand and marketing strategies; developed and executed integrated, multi-channel campaigns; shaped brand positioning through market, consumer, and competitor insights; ensured consistency of brand messaging across digital, retail, and experiential channels; set KPIs and optimized performance with data-driven insights; directed content strategy and multimedia creation; oversaw activations in Paris, Copenhagen, Montreal, Toronto, New York, and Los Angeles; managed cross-functional teams and agency/vendor partnerships; oversaw e-commerce and customer experience initiatives.

PR & Brand Development Consultant at Contréphémère Consulting

April 1, 2024 - Present

Cultivated and maintained relationships with editors, influencers, creatives, press, and local communities for the BEAU Restaurant opening in Abu Dhabi; secured organic press coverage; invited influencers to the opening; developed client experience; implemented brand strategy through public relations and social media content.

PR & Account Manager at REVALUE CONSULTING

October 1, 2023 - May 31, 2024

Cultivated relationships with editors, influencers, creatives, press and local communities; developed in-house photo & video content for social media and clients; planned and executed PR events, product launches and press days; implemented strategies to enhance brand visibility in the GCC region; identified opportunities for brand partnerships and collaborations; tracked and analyzed PR campaigns to assess effectiveness.

PR & Partnerships Manager at M.A.D COLLECTIF

June 1, 2022 - September 30, 2023

Developed strategic plans to maximize outreach and partnerships; coordinated influencer campaigns with the agency; coordinated media and influencer receptions at events; managed the Reluxe luxury second-hand charity pop-up; created content, managed social media platforms, and analyzed KPIs related to campaigns; built an editorial plan and a rebranding proposition; managed PR relations and VIP launch events with influencers and high-profile personalities.

Partnerships & Community Manager at Futurpreneur

November 1, 2019 - June 30, 2022

Managed regional communications for Quebec; coordinated regional in-house and external events; developed communications, marketing and partnership strategy plans; targeted and developed new partner relationships; led the structural development committee; advocated Quebec culture to head office for provincial support; developed better processes and community tools; managed projects.

Partnerships Manager at Sayaspora

April 1, 2020 - January 31, 2021

Wrote partnership agreements, presentations, proposals and other relevant documentation; developed a strategic plan for partnerships; created a creative and effective visibility program; oversaw and collaborated on the management of the national development project; developed a departmental budget structure; contributed to organizational development with the Executive Director and Board of Directors.

Partnerships Coordinator at TOHU

July 1, 2019 - March 31, 2020

Participated in the development and implementation of strategies; supported the Director of Sales, Partnerships and Philanthropy in the creation of business development tools; wrote reports, balance sheets and pitch presentations.

PR & Brand Development Consultant at Contréphémère Consulting

April 1, 2024 - Present

Note: Public-facing projects included BEAU Restaurant opening in Abu Dhabi and Out of Office Creative Retreats Marrakech; responsibilities covered press relations, influencer outreach, and brand storytelling.