Contréphémère Consulting

Defined and led global brand and marketing strategies; developed and executed integrated, multi-channel campaigns; shaped brand positioning through market, consumer, and competitor insights; ensured consistency of brand messaging across digital, retail, and experiential channels; set KPIs and optimized performance with data-driven insights; directed content strategy and multimedia creation; oversaw activations in Paris, Copenhagen, Montreal, Toronto, New York, and Los Angeles; managed cross-functional teams and agency/vendor partnerships; oversaw e-commerce and customer experience initiatives.

Note: Public-facing projects included BEAU Restaurant opening in Abu Dhabi and Out of Office Creative Retreats Marrakech; responsibilities covered press relations, influencer outreach, and brand storytelling.

Cultivated and maintained relationships with editors, influencers, creatives, press, and local communities for the BEAU Restaurant opening in Abu Dhabi; secured organic press coverage; invited influencers to the opening; developed client experience; implemented brand strategy through public relations and social media content.