Hi, I’m Michelle (Michi), a branding and graphic designer dedicated to crafting cohesive identities and engaging visual stories. I help brands connect with audiences through thoughtful logos, packaging, signage, and compelling digital assets. Based in Málaga, Spain, I’ve collaborated with European studios and the music industry, delivering consistent branding and creative campaigns that resonate. My experience spans startup branding, hotel branding, print and apparel design, and merch for events, with a focus on practical strategy and delightful design. I love turning complex ideas into clear visual language that elevates brands and creates memorable experiences.

Michelle (Michi)

Hi, I’m Michelle (Michi), a branding and graphic designer dedicated to crafting cohesive identities and engaging visual stories. I help brands connect with audiences through thoughtful logos, packaging, signage, and compelling digital assets. Based in Málaga, Spain, I’ve collaborated with European studios and the music industry, delivering consistent branding and creative campaigns that resonate. My experience spans startup branding, hotel branding, print and apparel design, and merch for events, with a focus on practical strategy and delightful design. I love turning complex ideas into clear visual language that elevates brands and creates memorable experiences.

Available to hire

Hi, I’m Michelle (Michi), a branding and graphic designer dedicated to crafting cohesive identities and engaging visual stories. I help brands connect with audiences through thoughtful logos, packaging, signage, and compelling digital assets. Based in Málaga, Spain, I’ve collaborated with European studios and the music industry, delivering consistent branding and creative campaigns that resonate.

My experience spans startup branding, hotel branding, print and apparel design, and merch for events, with a focus on practical strategy and delightful design. I love turning complex ideas into clear visual language that elevates brands and creates memorable experiences.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Brand & Graphic Designer at LD’ Hoteles
March 1, 2024 - Present
Led the end-to-end branding development for LD Convento Cister, a new hotel in Málaga, Spain, including logo design, brochures, in-room signage, and other marketing materials. Collaborated with stakeholders to craft a branding strategy aligned with the hotel's cultural and architectural heritage. Delivered cohesive and impactful branding solutions, improving guest experience and establishing the hotel as a standout presence in the industry.
Creative Graphic Designer at Broders Agency
July 31, 2023 - July 24, 2025
Developed complete visual and graphic designs for multiple marketing campaigns across print and digital. Produced social media graphics, marketing collateral, and innovative branding elements, resulting in enhanced engagement.
Print Graphic Designer at ISLAPIXEL
May 31, 2022 - July 24, 2025
Designed digital and print materials, including signage, facades, and large-scale graphics for businesses. Created visually compelling signage and corporate identity materials for various establishments.
Founder at CoolBrands By Michi
August 1, 2024 - Present
Managed end-to-end brand design projects for various clients, focusing on cohesive branding strategies and specializing in creating unique visual identities that connect with target audiences. Worked with outsourcing companies and European clients as a print and clothing sport designer. Collaborated in the music industry for the Ichamo record label, creating material for artists including merch for the Bime event in Bogotá.
Brand & Graphic Designer at LD’ Hoteles
March 1, 2024 - Present
Led the end-to-end branding development for LD Convento Cister, a new hotel in Málaga, Spain, including logo design, brochures, in-room signage, and other marketing materials. Collaborated with stakeholders to craft a branding strategy aligned with the hotel's cultural and architectural heritage. Delivered cohesive and impactful branding solutions, improving guest experience and establishing the hotel as a standout presence in the industry.
Print Graphic Designer at ISLAPIXEL
August 31, 2024 - July 24, 2025
Designed digital and print materials, including signage, facades, and large-scale graphics for businesses. Created visually compelling signage and corporate identity materials for various establishments.
Creative Graphic Designer at Broders Agency
July 31, 2023 - July 24, 2025
Developed complete visual and graphic designs for multiple marketing campaigns across print and digital. Produced social media graphics, marketing collateral, and innovative branding elements, resulting in enhanced engagement.
Founder at CoolBrands By Michi
October 1, 2021 - Present
Managed end-to-end brand design projects for various clients, focusing on cohesive branding strategies and specialized in creating unique visual identities that connect with target audiences. Worked with outsourcing companies like Taranis Galicia and European clients such as Gâte studio as a print and clothing sport designer. Collaborated in the music industry for the Ichamo record label, creating material for artists including merch for major events.
Brand & Graphic Designer at LD’ Hoteles
March 1, 2024 - Present
Led the end-to-end branding development for LD Convento Cister, a new hotel in Málaga, Spain, including logo design, brochures, in-room signage, and other marketing materials. Collaborated with stakeholders to craft a branding strategy aligned with the hotel's cultural and architectural heritage. Delivered cohesive and impactful branding solutions, improving guest experience and establishing the hotel as a standout presence in the industry.
Print Graphic Designer at ISLAPIXEL
May 31, 2022 - July 24, 2025
Designed digital and print materials, including signage, facades, and large-scale graphics for businesses. Created visually compelling signage and corporate identity materials for various establishments.
Creative Graphic Designer at Broders Agency
July 31, 2023 - July 24, 2025
Developed complete visual and graphic designs for multiple marketing campaigns across print and digital. Produced social media graphics, marketing collateral, and innovative branding elements, resulting in enhanced engagement.
Founder at CoolBrands By Michi
August 1, 2024 - Present
Manage end-to-end brand design projects for various clients, focusing on cohesive branding strategies and specialize in creating unique visual identities that connect with target audiences. Worked with outsourcing companies like Taranis Galicia and for European clients such as Gâte studio as a print and clothing sport designer. Collaborated in the music industry for the Ichamo record label, creating material for artists such as Frank Lucas, Xicco, and Motherflowers, including merch for the Bime event in Bogotá.
Founder at CoolBrands By Michi
August 1, 2024 - November 2, 2025
Founder of CoolBrands By Michi. Manage end-to-end brand design projects for various clients, focusing on cohesive branding strategies and creating unique visual identities that connect with target audiences. Collaborated with outsourcing companies like Taranis Galicia and European clients such as Gâte studio for print and clothing design. Contributed to the music industry for the Ichamo record label, creating material for artists including merch for events like Bime in Bogotá.
Creative Graphic Designer at Broders Agency
May 1, 2022 - May 1, 2022
Developed complete visual and graphic designs for multiple marketing campaigns across print and digital. Produced social media graphics, marketing collateral, and branding elements to enhance engagement.
Print Graphic Designer at ISLAPIXEL
August 1, 2024 - August 1, 2024
Designed digital and print materials, including signage, facades, and large-scale graphics. Created visually compelling signage and corporate identity materials for various establishments.
Brand & Graphic Designer at LD’ Hoteles
July 1, 2023 - July 1, 2023
Led the end-to-end branding development for LD Convento Cister, a new hotel in Málaga, Spain, including logo design, brochures, in-room signage, and other marketing materials. Collaborated with stakeholders to craft a branding strategy aligned with the hotel's cultural and architectural heritage, delivering cohesive branding solutions to improve guest experience.
Brand & Graphic Designer at LD’ Hoteles
August 1, 2024 - November 2, 2025
Led end-to-end branding development for LD Convento Cister, a new hotel in Málaga, including logo design, brochures, in-room signage, and other marketing materials. Collaborated with stakeholders to craft a branding strategy aligned with the hotel's cultural and architectural heritage. Delivered cohesive branding solutions that improved guest experience and established the hotel as a standout presence in the industry.
Founder at CoolBrands By Michi
July 1, 2023 - July 1, 2023
Founded CoolBrands By Michi to manage end-to-end brand design projects for diverse clients, focusing on cohesive branding strategies and creating unique visual identities that connect with target audiences. Worked with outsourcing partners like Taranis Galicia and European clients such as Gâte Studio on print and apparel design; collaborated in the music industry for Ichamo label on artist merch and event materials.
Founder at CoolBrands By Michi
July 1, 2024 - November 2, 2025
Continue leading brand design projects, expanding services in branding, packaging, and merch for European clients and music brands.

Education

Bachelor’s Degree in Graphic Design at Universidad de Margarita (UNIMAR)
January 1, 2015 - December 31, 2019
Bachelor’s Degree at Universidad de Margarita (UNIMAR)
January 1, 2015 - December 31, 2019
Bachelor’s Degree at Universidad de Margarita (UNIMAR)
January 1, 2015 - December 31, 2019
Bachelor’s Degree at Universidad de Margarita (UNIMAR)
January 11, 2030 - July 24, 2025
Bachelor’s Degree in Graphic Design at Universidad de Margarita (UNIMAR)
January 11, 2030 - November 2, 2025
Bachelor’s Degree in Graphic Design at Universidad de Margarita (UNIMAR)
January 11, 2030 - November 2, 2025

Qualifications

Award for Tourism Merit, "Innovation in Fast Food Marketing"
January 1, 2024 - December 31, 2024
Award for Tourism Merit, "Innovation in Fast Food Marketing"
January 1, 2024 - December 31, 2024
Award for Tourism Merit, Innovation in Fast Food Marketing
January 1, 2024 - December 31, 2024
Award for Tourism Merit, Innovation in Fast Food Marketing (BRO’S Snack & Burger, 2024)
January 1, 2024 - November 2, 2025
Award for Tourism Merit: Innovation in Fast Food Marketing (BRO’S Snack & Burger)
January 1, 2024 - November 2, 2025

Industry Experience

Travel & Hospitality, Media & Entertainment, Consumer Goods, Retail, Professional Services, Other