Erin Arnett

Wrote SEO-friendly blogs and articles (500–1,500 words), product and category text (300–500 words), and miscellaneous web copy for 20+ clients. Enhanced content quality by editing existing client copy and proofreading fellow copywriters’ work for grammar, syntactic consistency, and thematic alignment. Researched and selected lead-generation blog topics for a partner site, creating multiple briefs per month that included endorsements and backlinking where possible. Co-authored a tone-of-voice spreadsheet with guidance on descriptors, target audiences, do/don’t rules, market positioning, and USPs. Received positive client feedback for an engaging, informative smoke alarms blog post.

Promoted products, treatments, and services for 27 clients across dental, allied healthcare, wholesale, and marketing industries by producing short-form SEO content. Wrote SEO-influenced captions and copy for Facebook, Instagram, LinkedIn, Facebook Ads, and Google My Business campaigns to encourage engagement and bookings. Created website content from scratch (Home, About, and Service pages) aligned to client style and tone, addressing customer pain points. Produced additional marketing copy including EDM newsletters, LinkedIn articles, meta descriptions, and Google My Business descriptions to improve click-through and rankings.

Wrote interior design blog content on behalf of 121 Group for an interior design client, delivering long-form articles (900+ words) featuring practical design tips and product endorsements. Recognised by 121 Group as the “preferred writer” for the client.