Available to hire
Creative and strategic leader heading digital content creation and strategy across all social channels. Collaborates with multiple teams to brainstorm, plan, and execute campaign concepts—handling everything from creative development and captioning to content scheduling and community engagement monitoring.
Leads multi-channel content creation and social campaigns across brand platforms, using organic social metrics to report growth and challenges, manage community engagement, and organize content calendars. Also contributes to copywriting and email content to maintain consistent brand voice and appearance across channels.
Experience Level
Work Experience
Head of digital content creation and strategy across all social channels at Cora Pursley (brand/customer unspecified)
January 1, 2023 - PresentLeads creative thinking and strategy for social channels, partnering with multiple teams to manage new campaigns, oversee design requests, coordinate community management, and support PR efforts. Collaborates with the brand team to brainstorm successful campaign launches, including social media concepts, PR initiatives, events, and exhibitions. Oversees creative strategy and creative development, caption development, content creation, and scheduling, working daily with the Community Manager to monitor and manage community engagement.
Head of Content Creation and Social Strategy (across all networks) at Cora Pursley (team leadership role as indicated)
January 1, 2023 - PresentLeads content creation and social strategy across all networks. Manages team members through featured developments, campaign launches, and creator outreach. Handles customer relations and brainstorms creative ways to reach new creators and brands. Works closely with a Community Manager to oversee and monitor community engagement.
Leader of multiple social channels, content creation, and social campaigns across brand platforms at Cora Pursley (brand/customer unspecified)
January 1, 2021 - January 1, 2023Manages content creation and social campaigns across brand platforms. Monitors organic and paid social metrics to organize reports and communicate growth and challenges to marketing teams. Develops organized social calendars and plans monthly paid social campaigns based on analytics. Brainstorms and creates social imagery/graphics and writes copy to support campaign goals. Assists the email marketing team with content creation and copywriting to maintain consistent brand voice across channels.
Lead of Multiple Social Channels, Content Creation, and Social Campaigns at Equilibria / Equilibria Women / Hanes Brands (as indicated)
January 1, 2021 - January 1, 2023Manages multiple social channels across brand platforms. Develops and organizes social content calendars and paid social campaigns based on analytics. Brainstorms and creates social imagery/graphics and writes copy to support brand voice. Assists email marketing with content creation and copywriting to ensure consistent presentation across channels. Monitors organic and paid metrics, organizes reports, and communicates performance insights to marketing teams.
Owner of visual storytelling for the 360 brand; client content creation at 360 brand (company unspecified)
January 1, 2020 - January 1, 2021Owned visual storytelling for the 360 brand and supported client content creation. Created content calendars for multiple social channels and platforms. Designed and organized information for weekly newsletters to support ongoing content distribution.
Creative Production Manager / Social Media + PR Manager at Cora Pursley (brand/agency work shown in resume)
January 1, 2020 - January 1, 2021Leads creative production, manages social media and PR initiatives, and oversees content strategy and execution. Develops creative concepts and content calendars, plans and schedules campaigns, and coordinates design requests and community engagement. Works with brand teams to brainstorm successful campaign launches including social media concepts, PR initiatives, and events/exhibitions. Monitors engagement and supports reporting to communicate growth and challenges to marketing stakeholders.
Creative Content / Visuals Role (institutional experience) at Kennesaw State University
January 1, 2019 - January 1, 2023Listed under Kennesaw State University experience span; specific job title and responsibilities are not clearly provided in the resume text.
Education
Bachelor’s of Fine Arts in Art / Graphic Design (minor: Information Systems) at Kennesaw State University
January 1, 2014 - January 1, 2018Bachelor’s of Fine Arts in Art / Graphic Design at Kennesaw State University
January 1, 2014 - January 1, 2018Minor in Information Systems at Kennesaw State University
January 1, 2019 - January 1, 2023Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Non-Profit Organization
Experience Level
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