Creative Director (Freelance) at Matlock Advertising & Public Relations

Produce and edit multimedia content for major brands including Publix, BMW, Macy’s, Fannie Mae, Georgia Lottery, Georgia-Pacific, Ernst & Young, and Georgia Department of Public Health. Develop story-driven short-form video, animated carousels, and social-first campaigns supporting significant growth in engagement through culturally relevant visual storytelling. Edit and produce awareness campaigns across TV, digital, and social platforms for major national events (e.g., Olympics, Super Bowl), reaching large domestic and global audiences. Own the end-to-end content process (concepting, scripting, editing, motion graphics, delivery) while managing multiple concurrent projects and streamlining production timelines via workflow improvements.

Senior Art Director (Freelance) at Matlock Advertising & Public Relations

Lead the design and post-production execution of video and multimedia campaign assets, including social-first storytelling, motion graphics, and short-form editing. Ensure brand consistency across formats while optimizing assets for performance and audience engagement in integrated campaigns.

Creative Designer at Matlock Advertising & Public Relations

Create production-ready digital and video design assets for campaign needs, contributing to story-driven social and multimedia campaigns through visual storytelling and design execution aligned to brand standards.

Creative Director at Matlock Advertising & Public Relations

Design and produce multi-channel visual assets across social, digital, print, OOH, and broadcast campaigns for major brands including Publix, BMW, Georgia-Pacific, Fannie Mae, Ernst & Young and the Georgia Department of Public Health, among others. Contribute to 60%+ increase in social and digital engagement through design of social graphics, campaign visuals, and digital content including video, animated carousels, multicultural campaigns, and social-first storytelling. Create high-volume campaign assets including social posts, ads, print collateral, and large-format designs reaching 100M+ viewers through national campaigns (Olympics, Super Bowl placements) Deliver production-ready files for high-impact awareness campaigns across print, digital, OOH, and TV—including placements during the Olympics and Super Bowl—reaching 100M+ U.S. viewers and global audiences in the billions, ensuring consistency and accuracy across all outputs. Support rapid production cycles by resizing, versioning, and adapting assets across multiple platforms and formats reducing production timelines by 60% through workflow optimization. Collaborated with cross-functional teams to execute campaigns that improved brand visibility by 40%+. Clients: Publix Supermarkets, Georgia-Pacific, Focused Community Strategies, The Lowery Institute, BMW, Macy’s, Fannie Mae, Ernst & Young, Georgia Department of Public Health, Koch Industries

Project Manager, Creative Services at Matlock Advertising & Public Relations

Manage creative services projects and coordinate production workflows across stakeholders to deliver multimedia assets on time while maintaining quality and brand consistency.

Creative Services Manager at Astral Brands

Design and produce packaging and marketing assets for major beauty brands (COSMEDIX, PÜR, Aloette) supporting large-scale product launches across hundreds of SKUs. Create 500+ production-ready assets across packaging and digital campaigns, execute prepress, image retouching, and layout design, and collaborate cross-functionally to develop campaign visuals that increased brand visibility and sales. Manage vendor relationships, production timelines, and budgets for shoots and product initiatives while maintaining consistent brand identity.

Brand Manager / Creative Manager at Astral Brands

Designed packaging and marketing assets across 500+ production-ready deliverables for 20+ retail clients in beauty brands including CosMedix, PUR, and Alouette; supported large-scale product launches and portfolio updates across hundreds of SKUs. Increased production efficiency by 1.5x through improved workflow; created print and retail marketing assets distributed across 1,500+ locations; contributed to campaigns that increased engagement.

Founder & Creative Designer (Hands-On Content Creator & Video Editor) at 3C Studios Multimedia

- Execute end-to-end social and multimedia content creation—including concepting, copywriting, design, video editing, posting, and performance tracking—delivering 150+ monthly assets. - Produce high-performing short-form video content achieving 300%+ engagement growth and 250K+ views through strong hooks, pacing, and platform-native storytelling. - Manage and publish high-volume content across social platforms, optimizing performance based on engagement metrics and audience behavior generating 13K+ website visits, 2.8K+ resource downloads, and doubled fundraising outcomes through integrated marketing and donor engagement strategies. - Create motion graphics, edit video, and design assets for campaigns across social, email, and digital channels managing 15+ concurrent projects while reducing production timelines by 50% through scalable creative systems and workflow optimization. - Support clients across CPG, nonprofit, and entertainment sectors with consistent, on- brand, high-output content. - Clients: RedefinED Atlanta, OffThaRecord, FairFight Action, Civics for the Culture, Georgia Campaign for Adolescent Power & Potential, Baldwin Richardson Foods, McDonald's, Dunkin' Donuts, Starbucks, Google, Shea Moisture, ILIVEFOR, Ms. Foundation, FWD.US, Home is Here,Porsche, Teavana, Universoul Circus, QX Brands

Multimedia Designer & Video Editor / Founder (Hands-On Content Creator / Video Design) at 3C Studios Multimedia

Produce and edit high-volume multimedia content for global brands and mission-driven organizations, delivering 150+ monthly assets across video, social, email, and digital campaigns. Create story-driven, platform-native short-form video and social assets that drive measurable results (e.g., 300%+ engagement growth and 250K+ video views). Own end-to-end creation from concept and scripting through editing, motion graphics, and final delivery while managing 15+ concurrent projects and reducing production timelines by 50% via scalable workflows. Develop and produce multimedia campaigns for nonprofits and civic organizations, generating 13K+ website visits, 2.8K+ resource downloads, and doubling fundraising outcomes through audience-focused storytelling. Collaborate with clients across CPG, advocacy, education, and entertainment to maintain brand consistency while adapting formats for different platforms.

Creative Manager at Newell Brands

Designed packaging and marketing assets across 500+ production-ready deliverables for 20+ retail clients in beauty, supporting large-scale product launches and portfolio updates across hundreds of SKUs. Increased production efficiency by 1.5x through improved workflow and asset management, enabling higher output while maintaining quality. Created print and retail marketing assets distributed across 1,500+ national retail locations; delivered packaging, campaign assets, and product launch materials on time and within budget. Contributed to campaigns that drove engagement and brand visibility.