Founder & Creative Designer (Hands-On Content Creator & Video Editor) at 3C Studios Multimedia

- Execute end-to-end social and multimedia content creation—including concepting, copywriting, design, video editing, posting, and performance tracking—delivering 150+ monthly assets. - Produce high-performing short-form video content achieving 300%+ engagement growth and 250K+ views through strong hooks, pacing, and platform-native storytelling. - Manage and publish high-volume content across social platforms, optimizing performance based on engagement metrics and audience behavior generating 13K+ website visits, 2.8K+ resource downloads, and doubled fundraising outcomes through integrated marketing and donor engagement strategies. - Create motion graphics, edit video, and design assets for campaigns across social, email, and digital channels managing 15+ concurrent projects while reducing production timelines by 50% through scalable creative systems and workflow optimization. - Support clients across CPG, nonprofit, and entertainment sectors with consistent, on- brand, high-output content. - Clients: RedefinED Atlanta, OffThaRecord, FairFight Action, Civics for the Culture, Georgia Campaign for Adolescent Power & Potential, Baldwin Richardson Foods, McDonald's, Dunkin' Donuts, Starbucks, Google, Shea Moisture, ILIVEFOR, Ms. Foundation, FWD.US, Home is Here,Porsche, Teavana, Universoul Circus, QX Brands

Creative Director at Matlock Advertising & Public Relations

Design and produce multi-channel visual assets across social, digital, print, OOH, and broadcast campaigns for major brands including Publix, BMW, Georgia-Pacific, Fannie Mae, Ernst & Young and the Georgia Department of Public Health, among others. Contribute to 60%+ increase in social and digital engagement through design of social graphics, campaign visuals, and digital content including video, animated carousels, multicultural campaigns, and social-first storytelling. Create high-volume campaign assets including social posts, ads, print collateral, and large-format designs reaching 100M+ viewers through national campaigns (Olympics, Super Bowl placements) Deliver production-ready files for high-impact awareness campaigns across print, digital, OOH, and TV—including placements during the Olympics and Super Bowl—reaching 100M+ U.S. viewers and global audiences in the billions, ensuring consistency and accuracy across all outputs. Support rapid production cycles by resizing, versioning, and adapting assets across multiple platforms and formats reducing production timelines by 60% through workflow optimization. Collaborated with cross-functional teams to execute campaigns that improved brand visibility by 40%+. Clients: Publix Supermarkets, Georgia-Pacific, Focused Community Strategies, The Lowery Institute, BMW, Macy’s, Fannie Mae, Ernst & Young, Georgia Department of Public Health, Koch Industries

Creative Manager at Newell Brands

Designed packaging and marketing assets across 500+ production-ready deliverables for 20+ retail clients in beauty, supporting large-scale product launches and portfolio updates across hundreds of SKUs. Increased production efficiency by 1.5x through improved workflow and asset management, enabling higher output while maintaining quality. Created print and retail marketing assets distributed across 1,500+ national retail locations; delivered packaging, campaign assets, and product launch materials on time and within budget. Contributed to campaigns that drove engagement and brand visibility.