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Content Creator & Social Media Strategist with 10+ years of experience driving growth for food, sports, and lifestyle brands. Proven track record of scaling organic reach (up to 20M monthly accounts) and producing viral content, including record-breaking 1M+ view milestone. Expert in the full creative lifecycle—from high-end photography and short-form video production to data-backed platform strategy and community building.…Content Creator & Social Media Strategist with 10+ years of experience driving growth for food, sports, and lifestyle brands. Proven track record of scaling organic reach (up to 20M monthly accounts) and producing viral content, including record-breaking 1M+ view milestone. Expert in the full creative lifecycle—from high-end photography and short-form video production to data-backed platform strategy and community building.

Courtney Amato

Content Producer, Social Media Manager, Content Creator, +4

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Content Creator & Social Media Strategist with 10+ years of experience driving growth for food, sports, and lifestyle brands. Proven track record of scaling organic reach (up to 20M monthly accounts) and producing viral content, including record-breaking 1M+ view milestone. Expert in the full creative lifecycle—from high-end photography and short-form video production to data-backed platform strategy and community building.…Content Creator & Social Media Strategist with 10+ years of experience driving growth for food, sports, and lifestyle brands. Proven track record of scaling organic reach (up to 20M monthly accounts) and producing viral content, including record-breaking 1M+ view milestone. Expert in the full creative lifecycle—from high-end photography and short-form video production to data-backed platform strategy and community building.

Available to hire

Content Creator & Social Media Strategist with 10+ years of experience driving growth for food, sports, and lifestyle brands. Proven track record of scaling organic reach (up to 20M monthly accounts) and producing viral content, including record-breaking 1M+ view milestone. Expert in the full creative lifecycle—from high-end photography and short-form video production to data-backed platform strategy and community building.

Skills

Work Experience

Social Media Manager & Content Creator (Contract Role) at Bespoke Post

October 1, 2024 - March 1, 2026

Managed content ecosystems across Instagram, TikTok, Facebook, and YouTube for three distinct brands, maintaining cohesive messaging while tailoring hooks to platform-specific audiences. Produced high-volume short-form videos (Demos, BTS, Trends) and created static assets (Stories/Carousels) for major product drops and brand campaigns. Monitored real-time performance metrics and audience sentiment to refine creative direction and iterate on high-performing formats. Partnered with cross-functional creative teams to execute requests and align social strategy with retail and e-commerce goals. Optimized the brand’s first-ever social video to surpass 1M views using performance metrics and audience sentiment to iterate on conversion-led formats.

Social Media & Marketing Manager at Turnstyle Underground Market

September 1, 2018 - September 1, 2019

Managed social media strategy and monthly content calendar supporting vendor marketing initiatives and market-wide promotions. Grew Instagram following by 20% and increased average post engagement by 141%. Produced influencer activations and vendor collaborations to drive foot traffic and digital visibility.

Content Creator & Social Media Strategist at Freelance

January 1, 2016 - Present

Scaled client social accounts in Food, Beverage, and Hospitality to reach up to 20M accounts per month using performance-driven creative strategy and platform-native trends. Drove measurable reach growth (up to 500%) and engagement growth (up to 200%) by aligning monthly content calendars with cultural culinary moments, seasonal shifts, and CPG product launches. Built distinct storytelling frameworks and visual identities for each client to deliver a premium aesthetic aligned with modern consumer preferences.

Founder & Creator at New York Scoops

January 1, 2015 - Present

Founded and scaled a digital media platform to 30K+ organic followers focused on high-impact storytelling for NYC hospitality, beverage, and restaurant industries. Operated as a one-person agency including scouting, professional food and product styling, photography, cinematography, and multi-platform distribution. Negotiated and executed sponsored content campaigns with hospitality brands, converting digital reach into documented foot traffic and brand loyalty for partners. Used social listening and SEO-optimized captions to maintain engagement rates above industry benchmarks and position the platform as a trusted voice in NYC culinary culture.

Operations & Human Resources Manager at BLT Restaurant Group

September 1, 2014 - July 1, 2021

Managed operations and HR processes supporting 24 restaurant locations worldwide and 1,500 employees. Served as a liaison between executive leadership and field management to coordinate companywide initiatives and operational strategy.