Hi there! I’m Courtney Carter, a Digital Marketing Specialist based in Memphis, Tennessee. With 7+ years of experience, I’ve led data-driven, multi-channel campaigns across digital and traditional platforms, crafting strategic marketing plans and optimizing performance to drive measurable results for diverse client portfolios. My focus is on collaboration, analytics, and delivering initiatives that boost brand visibility and engagement. In everything I do, I value cross-functional teamwork, transparent stakeholder communication, and brand consistency. I’m passionate about turning data into actionable insights and creating campaigns that resonate with audiences while staying compliant and on-brand.

Courtney Carter

Hi there! I’m Courtney Carter, a Digital Marketing Specialist based in Memphis, Tennessee. With 7+ years of experience, I’ve led data-driven, multi-channel campaigns across digital and traditional platforms, crafting strategic marketing plans and optimizing performance to drive measurable results for diverse client portfolios. My focus is on collaboration, analytics, and delivering initiatives that boost brand visibility and engagement. In everything I do, I value cross-functional teamwork, transparent stakeholder communication, and brand consistency. I’m passionate about turning data into actionable insights and creating campaigns that resonate with audiences while staying compliant and on-brand.

Available to hire

Hi there! I’m Courtney Carter, a Digital Marketing Specialist based in Memphis, Tennessee. With 7+ years of experience, I’ve led data-driven, multi-channel campaigns across digital and traditional platforms, crafting strategic marketing plans and optimizing performance to drive measurable results for diverse client portfolios. My focus is on collaboration, analytics, and delivering initiatives that boost brand visibility and engagement.

In everything I do, I value cross-functional teamwork, transparent stakeholder communication, and brand consistency. I’m passionate about turning data into actionable insights and creating campaigns that resonate with audiences while staying compliant and on-brand.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist at Cumulus Media
January 1, 2018 - Present
Developed and executed marketing plans ensuring strategic alignment and timely delivery across multiple client portfolios, with budgets from <$1000/month to >$20k/month. Led day-to-day coordination of multi-channel campaigns (paid search, paid social, display, OTT/CTV, audio, and email). Monitored campaign performance, leveraged analytics to optimize strategies, increase CTRs, and ROI. Collaborated with internal teams and external vendors to ensure cohesive messaging and brand consistency. Prepared detailed performance reports and presented insights to stakeholders for continuous improvement.

Education

Bachelor of Science in Communication, Minor in Marketing at Mississippi State University
January 11, 2030 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services