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• Delivered measurable growth across digital, social, email, SEO, and event marketing. • Mentored cross-functional teams while aligning marketing, sales, and operations. • Drove results including tripling organic social revenue and doubling retention. • Adapted strategies across publishing, eLearning, engineering, and B2B/B2C markets.…

Courtney McDonald

Marketing Strategist, Copywriter, Content Creator, +2

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• Delivered measurable growth across digital, social, email, SEO, and event marketing. • Mentored cross-functional teams while aligning marketing, sales, and operations. • Drove results including tripling organic social revenue and doubling retention. • Adapted strategies across publishing, eLearning, engineering, and B2B/B2C markets.…

Available to hire

• Delivered measurable growth across digital, social, email, SEO, and event marketing.
• Mentored cross-functional teams while aligning marketing, sales, and operations.
• Drove results including tripling organic social revenue and doubling retention.
• Adapted strategies across publishing, eLearning, engineering, and B2B/B2C markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Manning Publications

July 1, 2024 - Present

Revamped community outreach strategy, doubling engagement and stakeholder connections. Wrote and managed social media calendars across LinkedIn, X, Blue Sky, and Facebook via HubSpot, tripling organic social revenue within the first month. Led event marketing initiatives, expanding product reach with 40+ stakeholder engagements weekly. Collaborated with cross-functional teams using Google Workspace, WordPress, Trello, Zoom, and Asana.

Chief Marketing Officer & Chief Operations Officer at MJ Structural Engineers

February 1, 2023 - November 1, 2023

Wrote and implemented new company-wide email templates, increasing B2B customer retention and acquisition twofold. Organized and launched a service scheduling webpage, generating an average quarterly revenue increase of $9,100. Developed and optimized the corporate website, achieving a 10% traffic increase via SEO. Implemented cost-effective project management tools, improving update timeliness by 85% and invoice accuracy by 95%. Researched and transitioned to a new managed service provider, saving $2,000 quarterly.

Digital Marketing Writer and Editor at Freelance

January 1, 2013 - Present

Managed multi-channel marketing projects, ensuring top-quality edits and adherence to brand voice, resulting in a 100% client acceptance rate. Led successful marketing strategies and SEO campaigns, boosting client web presence by an average of 20%. Strategized with clients to determine best next steps on e-commerce, social media, and email campaigns—tailored to B2C and B2B needs.

Content Specialist at KnowledgeCity (eLearning company)

September 1, 2021 - January 1, 2023

Recruited and onboarded 14 permanent subject-matter experts for eLearning courses. Managed content creation projects and consistently exceeded KPIs by 5–10%. Facilitated cross-functional communication using Slack, Teamwork.com, and ClickUp to ensure cohesive content across all departments.

Senior Project Manager at Elite Editing

November 1, 2020 - March 1, 2021

Coordinated 40+ daily emails and meetings among vendors, stakeholders, and clients, optimizing communication. Managed a team of four project managers, ensuring steady and organized project execution with successful outcomes. Oversaw invoicing procedures and provided accurate work estimates to 15 clients, enhancing financial transparency. Utilized SmartSheet and Slack to monitor 50+ projects, improving account management.

Lead Product Manager at Manning Publications

February 1, 2020 - October 1, 2020

Spearheaded the development, marketing, and launch of the liveProject product (eLearning courses), overseeing 200+ projects and maintaining a 100% publication rate. Collaborated with cross-functional teams across IT, Marketing, and Sales to ensure the successful launch and growth of the new product. Managed project data entry using markdown, HTML, and CSS to ensure precise execution and content management. Mentored 40 data-science authors and three project managers, leading weekly team meetings and training sessions.

Digital Marketing Manager / Email Marketing Specialist at Peczuh Printing

September 1, 2018 - January 1, 2020

Conducted targeted multi-channel marketing campaigns, reaching 500+ people weekly using automation tools, MySQL, and Excel. Improved SEO and marketability for six brands, achieving a 100% adoption rate of proposed edits and increasing response rates from 30% to 60%. Enhanced user experience for five clients with Web-to-Print platforms and Adobe Creative Suite.

Copywriter at Overstock.com

March 1, 2016 - September 1, 2016

Boosted sales by 20% for 20+ daily items through SEO-optimized content and targeted marketing strategies. Collaborated with cross-functional teams to improve B2C product marketing using Google Analytics and Ads. Conducted regular market and data analysis to improve conversion rate optimization and align content strategies with consumer trends.