Hi, I’m Craig Cooper—a UX designer and frontend developer with over 15 years of experience shaping user-centered digital experiences that perform, look great, and convert. I design with accessibility and performance in mind, blending research-driven insights with solid code using HTML, CSS, JavaScript, TypeScript, and modern frameworks like React, Next.js, and Vue. I’ve led cross-functional teams across e-commerce, government and cultural sectors, delivering projects from briefs to launch and continuously improving Core Web Vitals. I enjoy collaborating closely with product, design, and engineering to solve complex problems, tune experiences through A/B testing, and mentor junior colleagues to grow our capability. My work combines hands-on development with strategic UX thinking to achieve measurable business outcomes.

Craig Cooper

Hi, I’m Craig Cooper—a UX designer and frontend developer with over 15 years of experience shaping user-centered digital experiences that perform, look great, and convert. I design with accessibility and performance in mind, blending research-driven insights with solid code using HTML, CSS, JavaScript, TypeScript, and modern frameworks like React, Next.js, and Vue. I’ve led cross-functional teams across e-commerce, government and cultural sectors, delivering projects from briefs to launch and continuously improving Core Web Vitals. I enjoy collaborating closely with product, design, and engineering to solve complex problems, tune experiences through A/B testing, and mentor junior colleagues to grow our capability. My work combines hands-on development with strategic UX thinking to achieve measurable business outcomes.

Available to hire

Hi, I’m Craig Cooper—a UX designer and frontend developer with over 15 years of experience shaping user-centered digital experiences that perform, look great, and convert. I design with accessibility and performance in mind, blending research-driven insights with solid code using HTML, CSS, JavaScript, TypeScript, and modern frameworks like React, Next.js, and Vue. I’ve led cross-functional teams across e-commerce, government and cultural sectors, delivering projects from briefs to launch and continuously improving Core Web Vitals.

I enjoy collaborating closely with product, design, and engineering to solve complex problems, tune experiences through A/B testing, and mentor junior colleagues to grow our capability. My work combines hands-on development with strategic UX thinking to achieve measurable business outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Welsh
Intermediate

Work Experience

Senior Frontend Developer at MANDM
February 1, 2024 - Present
Integrated Algolia search platform and built an A/B testing framework, delivering Product Search results, Popular Searches, Recent Searches, and targeted marketing messages. Integrated Bloomreach personalisation platform to enable targeted content delivery and improve engagement metrics. Refactored homepages and streamlined briefing process, reducing deployment time by ~50%. Refactored Product Listing Pages, mini-basket and View Basket, improving Core Web Vitals and enabling PWA migration. Architected a mobile-first navigation system, improving SEO and developer experience across all sites. Mentored junior colleagues and represented the team across company design and development initiatives.
UI Developer at MANDM
June 1, 2018 - February 1, 2024
Led frontend development across multiple sites; integrated Algolia search and Bloomreach personalization. Refactored homepages; improved Core Web Vitals; supported PWA migration; architected a mobile-first navigation system; mentored junior colleagues.
UX Designer & Frontend Developer at Zengenti
May 1, 2013 - May 1, 2018
Designed and built user-centred interfaces for high-profile local authority and university websites within agile development cycles using Contensis CMS. Led Dorset County Council website rescue, delivering phase one on time within £240k budget despite a 3-month compressed timeline. Ran UX design workshops to translate research into scalable design patterns and reusable component architecture. Designed and built Gwynedd County Council, Gambling Commission, and Skills for Care websites. Earned Honourable Mention at AWWWards for National Museums Northern Ireland. Translated UX research into development with Contensis CMS, creating dual-language Welsh-first pages with shadowed pages. Contributed to client pitches, securing commissions up to £300k.
Freelance Developer & Designer at Craig Cooper
September 1, 2010 - Present
Evolved from graphic design to web development on WordPress for small businesses and tourism clients. Launched e-commerce sites using WordPress, WooCommerce and custom payment integrations. Designed and built a complex online configuration system for doors and windows using a purpose-built design system for Wye Valley Home Improvements. Revitalised the Ludlow Assembly Rooms events brochure, boosting bookings and footfall by almost 200%.
Senior Designer at Visual Works
November 1, 2000 - August 1, 2010
Digital Magazine Rubber Duck awarded Silver in the motoring category at the Digital Magazine Awards. Contributed to Barnsby saddlery & lorinery catalogue, boosting trade and helping entry into the US market.
Senior Graphic Designer at Ludlow ALPHA
May 1, 1998 - November 1, 2000
Rebranding and graphic design work for Ludlow ALPHA, Shrewsbury.

Education

BA (Hons) Visual Communication (Graphic Design) at University of Wolverhampton
January 11, 2030 - January 1, 1993
B-TEC General Art & Design at Trowbridge Technical College
September 5, 1988 - June 15, 1990

Qualifications

Honourable Mention - AWWWards National Museums Northern Ireland website
January 1, 2017 - June 29, 2026
Silver - Digital Magazine Awards (Motoring Category) Rubber Duck Magazine
January 1, 2010 - June 29, 2026
Best Catalogue Design - Polygrafijas Baltics Print Expo Barnsby saddlery & lorinery catalogue
January 1, 2006 - June 29, 2026
Nominee - PR Week Awards Shropshire Chamber of Commerce Marmalade Marketing Matters
January 1, 2000 - June 29, 2026
Creative Standard - Prontaprint Internal Award
January 1, 1994 - June 29, 2026

Industry Experience

Media & Entertainment, Government, Education, Software & Internet, Retail