Mr Craig Wilson

Available to hire

I have been in digital for the last 24 years, holding roles from head of digital and head of search to freelance consultant.

About

I have been in digital for the last 24 years, holding roles from head of digital and head of search to freelance consultant. I’ve worked with clients ranging from global multinationals to local businesses, and I enjoy both leading teams to hit targets and rolling up my sleeves to implement strategy. I’m curious and eager to explore emerging technologies and consider how they will shape humanity in the coming years.

I have collaborated closely with WordPress/Drupal developers, paid search consultants, social media campaign/community managers and copywriters/bloggers, which has helped me build progressive, forward-thinking digital strategies.

  • 26 years' experience
  • Joined July 2026

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Retail
  • Travel & Hospitality

Work experience· 7 roles

Agency Lead · MickeyLlewMar 2020 – May 2021 · 1 yr 3 mos

Led the agency team to deliver on-time tasks and maintain agency expectations; conducted quality assessments to ensure strategies would deliver results. Clients included Lil-Lets, Pan African Resources, Ergotherapy, RGM Cranes and Pizza Hut.

Head of Search / Digital Strategist · Mirum Agency / Wunderman ThompsonJun 2017 – Feb 2020 · 2 yrs 9 mos

Managed all aspects of natural search through research, implementation, tracking and monitoring. Oversaw all paid search account managers; responsible for strategy, reporting, staffing and new business. Clients include Distell (Savanna, Hunters Dry, Bain’s, Amarula, Viceroy, Hunters Edge and Scottish Leader), Sasol, Western Cape Government.

Natural Search / Social Media / Freelancer · Creative ConfusionApr 2007 – Present · 19 yrs 8 mos

Natural search, social media, account management, link building, social media setup and generating new business. Agency clients included Ogilvy Singapore, The Media Image, Blue Barracuda, DraftFCB London, Digino Marketing, GroupM, Omnicom, J Walter Thompson, I Spy Marketing, iProspect London and Culture Digital. Direct clients included Tenpin.co.uk, Hyundai UK, Nespresso, Clarotech, Apple Doctor, Smartphone ER, Blackland Industries, Gateway Travel, Grapevine, Marks & Spencers, WhatClinic.com, Twisp and LuckyStar.

Head of Natural Search · I Spy Search MarketingFeb 2006 – Jun 2007 · 1 yr 5 mos
Head of Search · Weboptimiser LtdFeb 2004 – Feb 2006 · 2 yrs 1 mo
Webmaster and SEO · UK School of GolfJun 2003 – Feb 2004 · 9 mos
Tech support call centre advisor and intranet web developer · BTOpenworldJan 2000 – Apr 2003 · 3 yrs 4 mos

Certifications and awards

GNVQ in Media Studies2030 – 2026
GCSEs: 3 GCSEs in Media Studies, English Language and Sociology2030 – 2026
GNVQ in Media Studies2030 – 2026
GCSEs: 3 GCSEs in Media Studies, English Language and Sociology (grade C)2030 – 2026

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