Gina Marie

Managed social media content creation and strategy for the studio, producing organic content across Instagram and TikTok to drive member engagement and community growth. Created local brand content for the Tampa market covering fitness, lifestyle, and community events. Directed daily studio operations, client coaching, and staff training for a high-volume wellness facility. Designed onboarding curricula and analyzed performance data to improve member engagement and retention.

Produced and delivered professional-quality short-form UGC for brands across beauty, wellness, fitness, lifestyle, food and beverage, tech, and entrepreneurship. Created content in major UGC formats including talking-head, unboxing, GRWM, tutorials, b-roll, voiceover, and lifestyle storytelling in vertical and horizontal formats. Self-directed filming and editing using iPhone 4K, an external mic, and natural lighting; delivered organized raw and edited files with fast turnaround. Managed brand relationships, negotiated rates, reviewed contracts, and executed campaigns from brief intake through final delivery. Maintained active profiles on creator platforms (e.g., Backstage, Aspire, Cohley, Join Brands, Icon, Passionfroot, and Crafter ongoing sourcing). Past partners include Amazon, CeraVe, Wayfair, Legion, Be Love Energy and Flow, CHEK Institute, Mother F Nutrtion, Soapbox, and more.

Hosted and produced a weekly health, fitness, and mindset podcast that surpassed 200K downloads, publishing every Tuesday. Led a monthly Built Different interview series featuring entrepreneurs, founders, and practitioners in the health and wellness space. Managed content strategy, distribution, and growth across Spotify, Apple Podcasts, YouTube, Instagram, and TikTok. Executed paid podcast sponsorships and brand integrations, delivering branded ad reads and mentions to a trusted audience. Operates @theunfilteredbookshelf, a dedicated BookTok account reaching 1,000 followers within 8 days of launch.