This is a self-initiated design concept for an e-commerce website built around a brand I envisioned. The goal was to create a platform that not only showcases products in a good light but also delivers a seamless shopping experience.

With a focus on clean, minimalist appearances and intuitive navigation, I designed the site to be both operational and aesthetically pleasing. Every aspect was carefully crafted to ensure usability without sacrificing on contemporary, professional looks.

In collaboration with Business Academy of Aarhus (Denmark) students, this campaign was developed to enhance the visibility of Herbivora, a plant-based cheese brand in Denmark. With the project taking place before the holiday season, the strategy incorporated festive elements to align with consumer sentiment and seasonal trends.

To drive engagement, the campaign introduced interactive challenges designed to encourage audience participation and brand interaction. The process involved extensive brainstorming, product photography, and post-production editing to create visually compelling and strategically targeted content.

This is a conceptual fashion lookbook that integrates photography, layout design, and high-end print production. Inspired by my collection of iPhone silicone cases, I envisioned a special collaboration between two of my favorite brands—UNIQLO and Apple—during Fall 2024.

The idea came from the simple yet rewarding idea of color matching: pairing UNIQLO tops with iPhone case colors to create a minimalist, clean style. The project challenged my technical photography and composition abilities, but it was fun and rewarding and allowed my creativity to come to life.