Summer Swimwear Line Development Management

Project Overview
A Norwegian brand focused on colour, confidence, and quality. Each piece is designed to lift mood and express personality - combining vibrant tones with well-constructed swimwear built to last beyond one season.
The project began shortly after the brand was founded, with the goal of turning creative ideas into tangible, ready-to-produce pieces.

My Role
I managed communication, coordination, and development between the brand and apparel development partners.
While working closely with technical specialists, I oversaw the end-to-end product development process - from concept refinement and material sourcing to the first production batch.

Focus Areas
Fabric and trim sourcing
Communication between the brand and the production team
Coordination of design and product development stages
Overseeing first-batch manufacturing

Outcome
The collaboration resulted in a cohesive first collection that balanced expressive colour with strong technical quality.
The brand entered the market with a well-structured foundation, clear product standards, and a production process ready to scale.

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