Market Research & Coordination for Digital Product Launch

Project Overview
This project focused on identifying suitable markets for launching a digital reservation tool designed for hair salon professionals.
The goal was to understand local dynamics - how salon owners operate, what systems they already use, and how open they are to adopting new digital tools.
The client needed a structured market overview built from direct insights, not just statistics.
My role was to organise and manage the entire research process, ensuring accuracy and consistency across all regions.

Scope: 7 countries, 14 cities

My Role
As the project manager, I:

• Recruited and supervised a team of native speakers to conduct phone interviews across seven countries
• Developed research guidelines and communication workflows
• Consolidated all collected data into structured reports
• Provided analysis and recommendations on the most promising cities for product launch

Focus Areas
Research coordination and data management
Team recruitment and supervision
Cross-country communication
Market analysis and strategic recommendations

Outcome
The project resulted in seven detailed market reports with actionable insights, highlighting key locations with the highest adoption potential.
This research became the foundation for the client’s market entry strategy and regional rollout planning.

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