Available to hire
I’m a content marketer with 5+ years of experience in thoughtful storytelling. I create compelling visuals and stories through short-form video, product styling & photography, as well as social-first graphic design.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Head of Social at Victoria Emerson Design
July 1, 2019 - May 1, 2024Content and ad creation producing photo and video content for social platforms; stay up-to-date on social trends; analyze insights and data to improve engagement; collaborate with marketing team to plan and execute social content calendar; write engaging and on-brand copy; ensure all communications are in brand voice; photo and video editing; community management providing timely responses to inquiries and concerns; foster meaningful interactions through conversations and campaigns; gather and analyze customer opinions and insights to inform business decisions; identify and nurture potential customers by engaging them; address and mitigate negative situations or PR issues on social media; design branded story templates and in-feed posts; create web banners for e-commerce; monitor competitor marketing material; stay up-to-date with latest design trends.
Customer Experience + E-Commerce Coordinator at Victoria Emerson
July 1, 2019 - April 1, 2021Wrote SEO-conscious product descriptions and site copy aligned with brand voice and customer engagement goals. Assisted with site content updates and digital merchandising through Shopify. Led community engagement across email, review platforms, and social channels, maintaining a 10-minute first-response time and a 4.8-star rating on Gorgias. Collected customer insights to inform marketing, content, and e-commerce strategy.
Project Lead & Communications Coordinator at Sprout Climate Plans
December 1, 2024 - PresentLeads the development and implementation of the organizational communications strategy to reach a range of stakeholders and audiences. Develops internal and external communications for urban heat mapping initiatives, community outreach events, and public works workshops; successfully executing two public engagement events. Produces marketing content such as social media content, flyers, event posters, and one-pagers. Creates and edits short-form video content to support digital storytelling and audience engagement.
Education
Advanced Diploma in Fashion Business Management at Seneca College
January 1, 2012 - December 31, 2015Fine Arts Program at OCAD University
January 1, 2010 - December 31, 2011Fine Arts Program at OCAD University
January 1, 2010 - January 1, 2011Fashion Business Management at Seneca Polytechnic
January 1, 2012 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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