Hi Team, My background sits at the intersection of brand strategy, short-form video, and social growth. I don’t treat Instagram or TikTok as posting platforms, I build structured content systems that balance education, reassurance, and engagement, while still performing within platform algorithms. I’ve led social strategies that consistently deliver 5–6x increases in engagement, and have scaled accounts from low initial reach to seven-figure organic monthly views by combining strong narrative frameworks with disciplined execution. My work is data-informed, but always brand-first, especially important when working within health guidelines and sensitive subject matter. I’m highly experienced in video for social platforms, comfortable working independently in remote environments, and confident collaborating with internal stakeholders to ensure content accuracy, compliance, and tone. I stay close to platform trends, but apply them selectively to protect brand credibility. This feels like a strong fit. Happy to discuss how I’d approach scaling the brand’s Instagram and TikTok presence in a way that builds trust, community, and long-term growth. Kind regards, Creed

Creed Bell

Hi Team, My background sits at the intersection of brand strategy, short-form video, and social growth. I don’t treat Instagram or TikTok as posting platforms, I build structured content systems that balance education, reassurance, and engagement, while still performing within platform algorithms. I’ve led social strategies that consistently deliver 5–6x increases in engagement, and have scaled accounts from low initial reach to seven-figure organic monthly views by combining strong narrative frameworks with disciplined execution. My work is data-informed, but always brand-first, especially important when working within health guidelines and sensitive subject matter. I’m highly experienced in video for social platforms, comfortable working independently in remote environments, and confident collaborating with internal stakeholders to ensure content accuracy, compliance, and tone. I stay close to platform trends, but apply them selectively to protect brand credibility. This feels like a strong fit. Happy to discuss how I’d approach scaling the brand’s Instagram and TikTok presence in a way that builds trust, community, and long-term growth. Kind regards, Creed

Available to hire

Hi Team,

My background sits at the intersection of brand strategy, short-form video, and social growth. I don’t treat Instagram or TikTok as posting platforms, I build structured content systems that balance education, reassurance, and engagement, while still performing within platform algorithms.

I’ve led social strategies that consistently deliver 5–6x increases in engagement, and have scaled accounts from low initial reach to seven-figure organic monthly views by combining strong narrative frameworks with disciplined execution. My work is data-informed, but always brand-first, especially important when working within health guidelines and sensitive subject matter.

I’m highly experienced in video for social platforms, comfortable working independently in remote environments, and confident collaborating with internal stakeholders to ensure content accuracy, compliance, and tone. I stay close to platform trends, but apply them selectively to protect brand credibility.

This feels like a strong fit. Happy to discuss how I’d approach scaling the brand’s Instagram and TikTok presence in a way that builds trust, community, and long-term growth.

Kind regards,
Creed

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Experience Level

Work Experience

Lead Brand Designer & Content Specialist at King Street Social
January 1, 2023 - December 31, 2024
Led brand identity and content strategy for a diverse client base, translating brand direction into cohesive identity systems across identity, digital, and content touchpoints. Collaborated with client teams to ensure consistency and clarity across all touchpoints.
Brand Designer & Videographer at Link Creative
January 1, 2024 - December 31, 2025
Developed brand identity and video content; supported clients across hospitality, luxury automotive, lifestyle, and property sectors; contributed to digital presence through high-quality visuals.
Lead Brand Designer & Content Specialist at Self-Employed
January 1, 2025 - Present
Operate as a contract Brand & Creative Lead for businesses seeking senior-level creative support without a full-time hire. Led visual identity development across a diverse range of clients, translating brand strategy into cohesive identity systems across print, digital, environmental, and content touchpoints. Developed brand and content assets for clients across hospitality, luxury automotive, lifestyle, and property sectors, supporting their digital presence through high-quality visual and video content.

Education

Bachelor of Fine Arts (Honours) at University of Auckland
January 1, 2017 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services