Available to hire
Creative Brand & Marketing Designer with over 15 years of experience in shaping impactful identities and campaigns. My focus is on transforming brands through strategic execution that marries design with marketing effectiveness.
I thrive in collaborative environments, working closely with clients and teams to develop effective strategies that bring their visions to life. I believe in crafting designs that are not only aesthetically pleasing but also purpose-driven.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
French
Fluent
English
Fluent
Work Experience
Head of Marketing Design at BloomNation
December 1, 2025 - September 11, 2025Directed creative and marketing strategy for rebrand-level campaigns across email, social, and paid ads; tripled CTRs and increased engagement by 25%; partnered with founders to define positioning and align marketing with product roadmaps; produced launch videos and multi-channel campaigns; managed a $250K+ annual creative budget; mentored a team of 3 designers.
Creative Lead at The Launch Shop
December 1, 2025 - PresentLed branding and GTM strategies for startups, including an AI-powered food memories app and a telehealth product; developed narrative-driven launch campaigns, websites, and investor decks to support fundraising and early adoption.
Head Designer at Crowdz
May 1, 2023 - September 11, 2025Built and launched brand identity and app design for a fintech/crypto startup, supporting fundraising and SMB adoption; crafted investor-facing marketing assets and customer-facing marketing materials.
Marketing & UI Designer at Automattic (WordPress)
September 1, 2018 - September 11, 2025Designed and optimized digital campaigns and landing pages; enhanced conversions and aligned with growth campaigns across WordPress ecosystem.
Marketing Designer at Instacart
August 31, 2016 - September 10, 2017Produced social campaigns, email campaigns, and in-house photoshoots to expand brand presence; collaborated on growth campaigns increasing engagement and brand visibility.
Education
Bachelor of Graphic Communication at Université Laval
January 11, 2030 - January 1, 2008Bachelor of Graphic Communication at Université Laval
January 1, 2004 - January 1, 2008Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Financial Services, Consumer Goods, Other
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