Creative Brand & Marketing Designer with over 15 years of experience in shaping impactful identities and campaigns. My focus is on transforming brands through strategic execution that marries design with marketing effectiveness. I thrive in collaborative environments, working closely with clients and teams to develop effective strategies that bring their visions to life. I believe in crafting designs that are not only aesthetically pleasing but also purpose-driven.

CRISTEL ROSSIGNOL

PRO

Creative Brand & Marketing Designer with over 15 years of experience in shaping impactful identities and campaigns. My focus is on transforming brands through strategic execution that marries design with marketing effectiveness. I thrive in collaborative environments, working closely with clients and teams to develop effective strategies that bring their visions to life. I believe in crafting designs that are not only aesthetically pleasing but also purpose-driven.

Available to hire

Creative Brand & Marketing Designer with over 15 years of experience in shaping impactful identities and campaigns. My focus is on transforming brands through strategic execution that marries design with marketing effectiveness.

I thrive in collaborative environments, working closely with clients and teams to develop effective strategies that bring their visions to life. I believe in crafting designs that are not only aesthetically pleasing but also purpose-driven.

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Language

French
Fluent
English
Fluent

Work Experience

Head of Marketing Design at BloomNation
December 1, 2025 - September 11, 2025
Directed creative and marketing strategy for rebrand-level campaigns across email, social, and paid ads; tripled CTRs and increased engagement by 25%; partnered with founders to define positioning and align marketing with product roadmaps; produced launch videos and multi-channel campaigns; managed a $250K+ annual creative budget; mentored a team of 3 designers.
Creative Lead at The Launch Shop
December 1, 2025 - Present
Led branding and GTM strategies for startups, including an AI-powered food memories app and a telehealth product; developed narrative-driven launch campaigns, websites, and investor decks to support fundraising and early adoption.
Head Designer at Crowdz
May 1, 2023 - September 11, 2025
Built and launched brand identity and app design for a fintech/crypto startup, supporting fundraising and SMB adoption; crafted investor-facing marketing assets and customer-facing marketing materials.
Marketing & UI Designer at Automattic (WordPress)
September 1, 2018 - September 11, 2025
Designed and optimized digital campaigns and landing pages; enhanced conversions and aligned with growth campaigns across WordPress ecosystem.
Marketing Designer at Instacart
August 31, 2016 - September 10, 2017
Produced social campaigns, email campaigns, and in-house photoshoots to expand brand presence; collaborated on growth campaigns increasing engagement and brand visibility.

Education

Bachelor of Graphic Communication at Université Laval
January 11, 2030 - January 1, 2008
Bachelor of Graphic Communication at Université Laval
January 1, 2004 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Financial Services, Consumer Goods, Other