As a designer, I’ve always believed that creativity is not just about making things look beautiful, it’s about making them mean something. Over the past eight years, I’ve had the opportunity to work with agencies and clients who challenge ideas, push visual limits, and trust design to tell their stories. That’s exactly the kind of creative energy that inspire me everyday Recently, i've worked as a Senior Graphic Designer at Insights, where I lead branding and communication projects that connect strategy and emotion. Before that, I collaborated with agencies like Parachute and Plams, developing concepts for B2C and B2B campaigns, packaging, and digital storytelling. My freelance journey has also taught me how to manage multiple creative directions, adapt to diverse industries, and keep ideas fresh under pressure.

Cristina Ruales

As a designer, I’ve always believed that creativity is not just about making things look beautiful, it’s about making them mean something. Over the past eight years, I’ve had the opportunity to work with agencies and clients who challenge ideas, push visual limits, and trust design to tell their stories. That’s exactly the kind of creative energy that inspire me everyday Recently, i've worked as a Senior Graphic Designer at Insights, where I lead branding and communication projects that connect strategy and emotion. Before that, I collaborated with agencies like Parachute and Plams, developing concepts for B2C and B2B campaigns, packaging, and digital storytelling. My freelance journey has also taught me how to manage multiple creative directions, adapt to diverse industries, and keep ideas fresh under pressure.

Available to hire

As a designer, I’ve always believed that creativity is not just about making things look beautiful, it’s about making them mean something. Over the past eight years, I’ve had the opportunity to work with agencies and clients who challenge ideas, push visual limits, and trust design to tell their stories. That’s exactly the kind of creative energy that inspire me everyday

Recently, i’ve worked as a Senior Graphic Designer at Insights, where I lead branding and communication projects that connect strategy and emotion. Before that, I collaborated with agencies like Parachute and Plams, developing concepts for B2C and B2B campaigns, packaging, and digital storytelling. My freelance journey has also taught me how to manage multiple creative directions, adapt to diverse industries, and keep ideas fresh under pressure.

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Experience Level

Expert
Expert

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Diseñador Gráfico Senior at Insights
January 1, 2024 - October 31, 2025
Senior graphic designer responsible for leading visual design projects, branding and packaging development, and collaboration with cross-functional teams to deliver client-ready assets.
Diseñadora Freelance at Self-employed (Freelance)
August 31, 2021 - October 7, 2025
Freelance graphic designer focusing on branding, web design, and packaging for various clients.
Diseñador Gráfico at Parachute, Agencia de Servicios Integrales
August 1, 2019 - October 9, 2025
Graphic designer at an integrated services agency, contributing to branding, packaging, and visual identity projects.
Diseñador Gráfico Jr. at AB Manager, Agencia de Talentos
March 1, 2018 - October 9, 2025
Junior graphic designer at talent agency; supported marketing materials and branding initiatives.
Diseñador Gráfico Jr. at Alkavida - Ionways Ecuador S.A.
February 27, 2016 - October 28, 2017
Graphic design support for external communications and internal branding.

Education

Licenciado en Diseño Gráfico y Comunicación Visual at Universidad Casa Grande - Guayaquil, Ecuador
January 1, 2015 - January 1, 2019
Bachiller en Ciencias at Unidad Educativa Nueva Semilla - Guayaquil, Ecuador
January 1, 2009 - January 1, 2015

Qualifications

Packaging Development for Export Products
July 1, 2017 - October 9, 2025
Finalist in the packaging category (student)
April 1, 2017 - October 9, 2025
Mexican Design Magazine a!
April 1, 2017 - October 9, 2025
The Art of Effort Poster Contest - Third Place
July 1, 2018 - October 9, 2025
Highest average in academic performance, Casa Grande University
December 1, 2016 - October 9, 2025
Third Place in The Art of Effort Poster Contest
July 1, 2018 - October 9, 2025
Packaging Development for Export Products PRO ECUADOR
July 1, 2017 - October 9, 2025
Finalist in the packaging category (student) Mexican Design Magazine a!
April 1, 2017 - October 9, 2025
Highest average in academic performance. Casa Grande University
December 1, 2016 - October 9, 2025
Third Place in The Art of Effort Poster Contest
July 1, 2018 - October 9, 2025
Packaging Development for Export Products
July 1, 2017 - October 9, 2025
Finalist in the packaging category (student)
April 1, 2017 - October 9, 2025
Highest average in academic performance
December 1, 2016 - October 9, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other, Education