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I am a Lifecycle Associate Marketing Manager with a strong background in developing and optimizing customer engagement strategies that drive retention and long-term growth. My expertise lies in creating personalized, data-driven campaigns that strengthen customer relationships and deliver measurable results. Being bilingual allows me to connect with diverse audiences and bring a broader perspective to marketing initiatives. I am passionate about using both analytical insights and creative storytelling to design seamless customer experiences across the lifecycle. With a focus on continuous improvement, I strive to deliver impactful strategies that align with business goals while enhancing customer satisfaction. With a foundation in operations and sales, I bring strong problem-solving skills, process optimization, and a growth mindset to every project I take on. Expertise & Core Competencies * Lifecycle Marketing Strategy & Execution * Customer Retention & Engagement * Growth Marketing & Demand Generation * CRM Management (Salesforce, HubSpot, Braze, etc.) * Sales Enablement & Revenue Growth Support * Operations & Process Optimization * Data-Driven Campaign Optimization * Segmentation & Personalization Strategies * Customer Journey Mapping & Experience Design * Cross-Channel Marketing (Email, Push, In-App, Web) * Performance Analytics, A/B Testing & Reporting * Content Strategy & Creative Messaging * Stakeholder Collaboration & Project Management * Bilingual Communication (English & Spanish)…I am a Lifecycle Associate Marketing Manager with a strong background in developing and optimizing customer engagement strategies that drive retention and long-term growth. My expertise lies in creating personalized, data-driven campaigns that strengthen customer relationships and deliver measurable results. Being bilingual allows me to connect with diverse audiences and bring a broader perspective to marketing initiatives. I am passionate about using both analytical insights and creative storytelling to design seamless customer experiences across the lifecycle. With a focus on continuous improvement, I strive to deliver impactful strategies that align with business goals while enhancing customer satisfaction. With a foundation in operations and sales, I bring strong problem-solving skills, process optimization, and a growth mindset to every project I take on. Expertise & Core Competencies * Lifecycle Marketing Strategy & Execution * Customer Retention & Engagement * Growth Marketing & Demand Generation * CRM Management (Salesforce, HubSpot, Braze, etc.) * Sales Enablement & Revenue Growth Support * Operations & Process Optimization * Data-Driven Campaign Optimization * Segmentation & Personalization Strategies * Customer Journey Mapping & Experience Design * Cross-Channel Marketing (Email, Push, In-App, Web) * Performance Analytics, A/B Testing & Reporting * Content Strategy & Creative Messaging * Stakeholder Collaboration & Project Management * Bilingual Communication (English & Spanish)

Cristina Stong

Growth Marketer, Marketing Automation Specialist, Digital Marketer, +7

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I am a Lifecycle Associate Marketing Manager with a strong background in developing and optimizing customer engagement strategies that drive retention and long-term growth. My expertise lies in creating personalized, data-driven campaigns that strengthen customer relationships and deliver measurable results. Being bilingual allows me to connect with diverse audiences and bring a broader perspective to marketing initiatives. I am passionate about using both analytical insights and creative storytelling to design seamless customer experiences across the lifecycle. With a focus on continuous improvement, I strive to deliver impactful strategies that align with business goals while enhancing customer satisfaction. With a foundation in operations and sales, I bring strong problem-solving skills, process optimization, and a growth mindset to every project I take on. Expertise & Core Competencies * Lifecycle Marketing Strategy & Execution * Customer Retention & Engagement * Growth Marketing & Demand Generation * CRM Management (Salesforce, HubSpot, Braze, etc.) * Sales Enablement & Revenue Growth Support * Operations & Process Optimization * Data-Driven Campaign Optimization * Segmentation & Personalization Strategies * Customer Journey Mapping & Experience Design * Cross-Channel Marketing (Email, Push, In-App, Web) * Performance Analytics, A/B Testing & Reporting * Content Strategy & Creative Messaging * Stakeholder Collaboration & Project Management * Bilingual Communication (English & Spanish)…I am a Lifecycle Associate Marketing Manager with a strong background in developing and optimizing customer engagement strategies that drive retention and long-term growth. My expertise lies in creating personalized, data-driven campaigns that strengthen customer relationships and deliver measurable results. Being bilingual allows me to connect with diverse audiences and bring a broader perspective to marketing initiatives. I am passionate about using both analytical insights and creative storytelling to design seamless customer experiences across the lifecycle. With a focus on continuous improvement, I strive to deliver impactful strategies that align with business goals while enhancing customer satisfaction. With a foundation in operations and sales, I bring strong problem-solving skills, process optimization, and a growth mindset to every project I take on. Expertise & Core Competencies * Lifecycle Marketing Strategy & Execution * Customer Retention & Engagement * Growth Marketing & Demand Generation * CRM Management (Salesforce, HubSpot, Braze, etc.) * Sales Enablement & Revenue Growth Support * Operations & Process Optimization * Data-Driven Campaign Optimization * Segmentation & Personalization Strategies * Customer Journey Mapping & Experience Design * Cross-Channel Marketing (Email, Push, In-App, Web) * Performance Analytics, A/B Testing & Reporting * Content Strategy & Creative Messaging * Stakeholder Collaboration & Project Management * Bilingual Communication (English & Spanish)

Available to hire

I am a Lifecycle Associate Marketing Manager with a strong background in developing and optimizing customer engagement strategies that drive retention and long-term growth. My expertise lies in creating personalized, data-driven campaigns that strengthen customer relationships and deliver measurable results.

Being bilingual allows me to connect with diverse audiences and bring a broader perspective to marketing initiatives. I am passionate about using both analytical insights and creative storytelling to design seamless customer experiences across the lifecycle. With a focus on continuous improvement, I strive to deliver impactful strategies that align with business goals while enhancing customer satisfaction.
With a foundation in operations and sales, I bring strong problem-solving skills, process optimization, and a growth mindset to every project I take on.

Expertise & Core Competencies

Lifecycle Marketing Strategy & Execution
Customer Retention & Engagement
Growth Marketing & Demand Generation
CRM Management (Salesforce, HubSpot, Braze, etc.)
Sales Enablement & Revenue Growth Support
Operations & Process Optimization
Data-Driven Campaign Optimization
Segmentation & Personalization Strategies
Customer Journey Mapping & Experience Design
Cross-Channel Marketing (Email, Push, In-App, Web)
Performance Analytics, A/B Testing & Reporting
Content Strategy & Creative Messaging
Stakeholder Collaboration & Project Management
Bilingual Communication (English & Spanish)

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Beginner

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Growth Marketing Associate at Favor Delivery

January 1, 2021 - December 31, 2022

Led lifecycle marketing and retention initiatives; end-to-end management of permission-based marketing and automated lifecycle campaigns using email, push, SMS, in-app and content card channels; designed growth initiatives and optimized in-product experiences, increasing product revenue by 50% in 5 months; managed email campaigns and A/B testing; launched a monthly newsletter and collaborated with product teams on in-product lead generation testing; produced weekly/monthly performance reports to inform strategy.

Event Operations Coordinator (Apprenticeship) at Uber Technologies

January 1, 2021 - December 31, 2021

Coordinated all Spanish communications for email and app campaigns; ensured accurate and timely delivery; implemented procedure updates to improve operations and campaign performance; created lifecycle email campaigns and SOPs to prevent customer deactivations; conducted churn research; bilingual English & Spanish.

Logistics & Operations Program Lead at Uber Technologies

December 29, 2015 - December 28, 2018

Led logistics and operations programs; developed cross-functional collaborations; managed data-driven reporting and planning.

Associate Marketing Manager – CRM Lifecycle at Favor Delivery

March 30, 2024 - Present

Drove acquisition, retention initiatives, and developed and maintained the CRM Marketing calendar for the Favor Gold subscription program. Oversaw the end-to-end management of permission based marketing and automated lifecycle campaigns utilizing email, push, SMS, In-app & content card channels to high volume users. Executed A/B tests to improve performance and identify data driven optimizations for continuous improvement across automated journeys and subscription program users. Developed personalized experiences with audience segmentation to drive engagement and increase revenue.

Strategic Operations Coordinator / CRM Content Specialist at Uber Technologies

January 1, 2019 - January 1, 2021

Coordinated all Spanish communications for email and app campaigns; ensured accurate and timely delivery. Implemented process updates to improve operations and campaign performance. Created lifecycle email campaigns, designed SOPs to prevent customer deactivation, and conducted churn research. Built lifecycle marketing maps in Braze; lifecycle journey mapping; data analysis and performance reporting with Looker & Tableau. Project management with Asana & Jira.

Assistant Marketing Manager – CRM Lifecycle at Hearth

January 1, 2024 - Present

Developed and executed lifecycle A/B tests to engage and retain customers and improve revenue. Managed email campaigns, copywriting, and A/B testing. Launched monthly newsletter to engage customers and generate leads; collaborated with product managers on in-product lead generation testing. Produced weekly/monthly performance reports; supported retention and growth initiatives.

Senior Marketing Coordinator – CRM Lifecycle at Hearth

January 1, 2022 - January 1, 2024

Oversaw end-to-end management of permission-based marketing and automated lifecycle campaigns using email, push, SMS, in-app & content card channels to high-value users. Executed A/B tests to improve performance and identify data-driven optimizations for continuous improvement across automated journeys and subscription program users.

Senior Growth Marketing Associate at Hearth

December 30, 2020 - December 30, 2021

Developed and executed lifecycle A/B tests to engage and retain customers and improve revenue. Monitored campaign performance, forecasted. Designed customer journeys for Winback & Reactivation lifecycle automations, and Loyalty program initiatives. Worked with creative, analytics and product teams.