Cristina Dragan

Available to hire

Hi there! I’m Cristina Dragan, a Romanian-native content strategist and UGC creator who builds AI-powered campaigns and end-to-end video content for global brands.

About

Hi there! I’m Cristina Dragan, a Romanian-native content strategist and UGC creator who builds AI-powered campaigns and end-to-end video content for global brands. I specialize in content strategy, social media marketing, and video production, delivering authentic storytelling and strong ROAS.

I enjoy collaborating with creators, brands, and teams to connect with audiences in authentic, engaging ways—whether remotely or in person. My background spans paid social, influencer marketing, and AI-enabled content generation, and I love turning ideas into measurable campaigns from concept to delivery.

  • Joined May 2024

Industry experience

  • Financial Services
  • Gaming
  • Consumer Goods
  • Healthcare
  • Media & Entertainment
  • Software & Internet
  • Professional Services

Projects · 26

Work experience· 5 roles

Creative Lead, AI-powered Campaigns · Upbeat AgencyOct 2024 – Present · 2 yrs 2 mos

Fully remote, leading creator-led and AI-powered campaigns for consumer brands. Sourced and managed influencers and UGC creators for paid social campaigns. Created briefs, content strategies, and performance-focused video concepts. Produced AI-generated ad creatives using Runway, Veo 3, Gemini, ChatGPT and HeyGen. Filmed and edited short-form Meta and TikTok ads at home.

Creative Producer / UGC Creator · Upbeat AgencyOct 2024 – Present · 2 yrs 2 mos

Fully remote role developing AI-powered campaigns for consumer brands; sourced and managed influencers and UGC creators for paid social campaigns; created creative briefs, content strategies, and performance-focused video concepts; produced AI-generated ad creatives using Runway, Veo 3, Gemini, ChatGPT, and HeyGen; produced short-form Meta and TikTok ads (filming and editing).

Marketing Executive · Capio RecruitmentOct 2021 – Jun 2024 · 2 yrs 9 mos

Named Employee of the Month for managing the rebrand project. Initiated and grew Capio's social media presence, increasing LinkedIn followers organically; developed and executed a video content strategy, leading to a 70% increase in website traffic; implemented an email newsletter strategy using Mailchimp achieving 20K subscribers.

PPC Account Executive · Bind MediaJul 2021 – Sep 2021 · 3 mos
UGC Creator / Marketing Executive · Capio RecruitmentOct 2020 – Jun 2024 · 3 yrs 9 mos

Education· 6

Digital Marketing Fundamentals · Google Garage2021 – 2026
Course/Training · Bristol College2013 – 2017
Google Garage - Digital Marketing Fundamentals · Google Garage2021
High School Diploma / Bristol College · Bristol College2013 – 2017

Certifications and awards· 13

Google Digital Marketing Fundamentals2020
Google Ads Certified2021
Bristol College Graphic Design2020
Hubspot Social Media Marketing2022

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