I have six years of experience in strategy and content creation for social media platforms like Instagram, TikTok, LinkedIn, and Facebook for various local brands in Mexico and Spain. My objective is to build meaningful connections with audiences through strong brand identity and effective communication, always keeping the company's goals and market strategies aligned. I have worked as a Senior Social Media Manager, creating brand identities and identifying market niches, and I am eager to take on new challenges to grow personally and professionally while contributing my expertise in social media and marketing.

Cristina Jimenez

I have six years of experience in strategy and content creation for social media platforms like Instagram, TikTok, LinkedIn, and Facebook for various local brands in Mexico and Spain. My objective is to build meaningful connections with audiences through strong brand identity and effective communication, always keeping the company's goals and market strategies aligned. I have worked as a Senior Social Media Manager, creating brand identities and identifying market niches, and I am eager to take on new challenges to grow personally and professionally while contributing my expertise in social media and marketing.

Available to hire

I have six years of experience in strategy and content creation for social media platforms like Instagram, TikTok, LinkedIn, and Facebook for various local brands in Mexico and Spain. My objective is to build meaningful connections with audiences through strong brand identity and effective communication, always keeping the company’s goals and market strategies aligned.

I have worked as a Senior Social Media Manager, creating brand identities and identifying market niches, and I am eager to take on new challenges to grow personally and professionally while contributing my expertise in social media and marketing.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Head of Marketing and Communications at Paneo Valencia
May 1, 2025 - June 7, 2024
Responsible for social media management, influencer communications, creation of website and social media accounts, development of marketing and content strategies for social media and website, photo and video editing, menu and social media design, and website design. Achieved increased visibility of the brand's social media presence through regular updates, collaborations with influencers, and active community engagement.
Sales at Bexley
October 1, 2024 - May 31, 2025
Performed customer sales, receipt of merchandise and inventory management, customer service, store organization, and product knowledge.
Senior Social Media Manager at Yerba Santa
January 1, 2023 - August 31, 2023
Managed social media platforms (Instagram, Facebook, Google Maps, TikTok, LinkedIn), developed content strategies, identified target audience niches, planned content creation, designed paid advertising campaigns and influencer collaborations, coordinated designs, photography, and content creators, engaged audiences, and analyzed results with Google Analytics and Meta Business Suite. Achieved growth of followers from 414 to 1,000 per year and strengthened brand identification.
Content Creator at Esquina Amarilla
January 1, 2022 - June 7, 2024
Created visual content including videos, photos, and designs for social media, filmmaking and video editing, proposed ideas for new content, and organized and participated in advertising campaigns. Aimed to increase brand awareness, offer styling options, strengthen recognition, and boost engagement.
Filmmaker, Video Editor & Content Strategist at Mexers
January 1, 2021 - February 28, 2023
Developed strategies and ideas for social media campaigns, created content for Instagram and TikTok, performed video editing, generated original ideas to increase engagement, analyzed performance and results, participated in brand management, and researched trends for strategic application. Objectives included enhancing engagement, agency awareness, and increasing visibility and views.
Community Manager at JR Enjoy Organic
January 1, 2021 - December 31, 2021
Planned social media content for Instagram, Facebook, TikTok; created and adapted content; engaged with audience and influencers; measured social media performance; evaluated strategies for key dates. Goals were to improve Instagram feed, highlight product benefits, increase engagement, and boost brand awareness.
Social Media Manager at Susi Cala Jewelry
October 1, 2019 - March 31, 2020
Planned social media content for Instagram and TikTok, edited videos, managed content and campaigns, engaged audiences, and analyzed performance. The goal was to promote awareness of the company's handcrafted work, increase international engagement, improve Instagram views, and create a TikTok account.

Education

Bachelor's Degree at Universidad Interamericana para el desarrollo
January 1, 2019 - December 31, 2022

Qualifications

Google course Marketing digital & E-commerce
October 1, 2022 - May 31, 2023

Industry Experience

Retail, Travel & Hospitality, Media & Entertainment, Professional Services, Consumer Goods