I am a creative and deadline-driven visual designer with over 15 years of experience leading impactful design projects in publishing, branding, and education. I specialize in multilingual and print publishing, with a proven track record of delivering beautiful, effective designs for notable clients such as Apple, Denny's, and the Vatican. I excel in typography, layout, and visual storytelling, always ensuring my work is culturally inclusive and effective across diverse audiences. Throughout my career, I have spearheaded transformative publishing processes, increasing advertising revenue by 40% at Hebrew News USA and improving student engagement with multilingual educational layouts used in over 10 countries. I am known for my ability to manage multiple high-stakes projects simultaneously without missing deadlines and adeptly incorporating diverse linguistic and regional design elements to create compelling global communications.

Rachel Mendelson

I am a creative and deadline-driven visual designer with over 15 years of experience leading impactful design projects in publishing, branding, and education. I specialize in multilingual and print publishing, with a proven track record of delivering beautiful, effective designs for notable clients such as Apple, Denny's, and the Vatican. I excel in typography, layout, and visual storytelling, always ensuring my work is culturally inclusive and effective across diverse audiences. Throughout my career, I have spearheaded transformative publishing processes, increasing advertising revenue by 40% at Hebrew News USA and improving student engagement with multilingual educational layouts used in over 10 countries. I am known for my ability to manage multiple high-stakes projects simultaneously without missing deadlines and adeptly incorporating diverse linguistic and regional design elements to create compelling global communications.

Available to hire

I am a creative and deadline-driven visual designer with over 15 years of experience leading impactful design projects in publishing, branding, and education. I specialize in multilingual and print publishing, with a proven track record of delivering beautiful, effective designs for notable clients such as Apple, Denny’s, and the Vatican. I excel in typography, layout, and visual storytelling, always ensuring my work is culturally inclusive and effective across diverse audiences.

Throughout my career, I have spearheaded transformative publishing processes, increasing advertising revenue by 40% at Hebrew News USA and improving student engagement with multilingual educational layouts used in over 10 countries. I am known for my ability to manage multiple high-stakes projects simultaneously without missing deadlines and adeptly incorporating diverse linguistic and regional design elements to create compelling global communications.

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Language

English
Fluent
Hebrew (modern)
Advanced
Arabic
Advanced

Work Experience

Founder/Lead Designer at Luxeletters
January 1, 2013 - Present
Founded Luxeletters to provide bespoke design solutions across multiple platforms, evolving from freelance projects to a successful business with a loyal client base. Led multiple high-stakes projects simultaneously, continuously learning new software to meet project needs. Revamped the company website to enhance brand visibility. Attracted and retained key clients including Apple, Denny's, and the Vatican. Designed children’s, AP student, and teacher practice books using Canva and MathTools for regard Publishing and D&S Marketing Systems. Collaborated on branding and corporate presentations for diverse clients, navigating multilingual projects across 20+ languages, and managing project deadlines efficiently to keep designs fresh and relevant.
Head Graphic Designer at Hebrew News USA
December 31, 2020 - August 11, 2025
Led the design of hundreds of thematically consistent advertisements annually, improving brand continuity across print and digital media. Developed high-quality web graphics, including banners and GIFs, to increase digital engagement. Designed a scalable template system that reduced production times and boosted advertising revenue by 40%. Implemented typographic standards that elevated visual appeal and reader engagement. Orchestrated weekly newspaper layout and typesetting, introduced efficient article placement, and created master files to standardize branding and typography. Fostered a fast-paced environment emphasizing quality and client satisfaction.
Book Design Process Controller at Bookboon.com Ltd.
December 31, 2018 - August 11, 2025
Managed refinement and finalization of academic book designs and typesetter outputs to enhance visual appeal and maintain educational standards for university publications across Europe. Collaborated internationally to ensure design consistency and accuracy in multiple languages. Designed and implemented new typesetting systems that streamlined workflows, reduced errors, and sped completion. Instituted quality control procedures that elevated production standards. Created custom graphics with Adobe Illustrator to sustain brand consistency and optimize educational content. Coordinated up to 10 book projects simultaneously, adhering strictly to deadlines and quality benchmarks.
Senior Typesetter at Koren Publishers Jerusalem
December 31, 2013 - August 11, 2025
Typesetter at Jerusalem Typesetting (Now Koren)
December 31, 2005 - August 11, 2025
Personal Assistant at e-Sim
December 31, 2003 - August 11, 2025

Education

Graphic design degree at HaMichlala, Israel
January 11, 2030 - August 11, 2025

Qualifications

GED
January 11, 2030 - August 11, 2025

Industry Experience

Software & Internet, Education, Media & Entertainment, Professional Services, Retail