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I'm Paola, a freelance CRM and lifecycle consultant with 10+ years of experience, from strategy to execution. I work with clients across Europe and the US. I help companies improve what they already have and build what they're missing: cleaner journeys, better segmentation, stronger results across email, push and in-app. What I do: 🔎 Audits that turn into a clear action plan 👷🏻‍♀️ Lifecycle strategy + execution (activation, retention, winback) ⚙️ Automation builds + ongoing optimisation ➗ Segmentation and measurement you can trust 🤖 Currently exploring AI tools to streamline CRM ops and reporting If you're on Braze or Customer.io (or moving to either), I can help with strategy and implementation. I'm 8x Braze certified and Customer.io Partner certified. That said, I've worked across a wide range of CRM and ESP tools and can pick up new platforms quickly…I'm Paola, a freelance CRM and lifecycle consultant with 10+ years of experience, from strategy to execution. I work with clients across Europe and the US. I help companies improve what they already have and build what they're missing: cleaner journeys, better segmentation, stronger results across email, push and in-app. What I do: 🔎 Audits that turn into a clear action plan 👷🏻‍♀️ Lifecycle strategy + execution (activation, retention, winback) ⚙️ Automation builds + ongoing optimisation ➗ Segmentation and measurement you can trust 🤖 Currently exploring AI tools to streamline CRM ops and reporting If you're on Braze or Customer.io (or moving to either), I can help with strategy and implementation. I'm 8x Braze certified and Customer.io Partner certified. That said, I've worked across a wide range of CRM and ESP tools and can pick up new platforms quickly

Paola Lozano

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I'm Paola, a freelance CRM and lifecycle consultant with 10+ years of experience, from strategy to execution. I work with clients across Europe and the US. I help companies improve what they already have and build what they're missing: cleaner journeys, better segmentation, stronger results across email, push and in-app. What I do: 🔎 Audits that turn into a clear action plan 👷🏻‍♀️ Lifecycle strategy + execution (activation, retention, winback) ⚙️ Automation builds + ongoing optimisation ➗ Segmentation and measurement you can trust 🤖 Currently exploring AI tools to streamline CRM ops and reporting If you're on Braze or Customer.io (or moving to either), I can help with strategy and implementation. I'm 8x Braze certified and Customer.io Partner certified. That said, I've worked across a wide range of CRM and ESP tools and can pick up new platforms quickly…I'm Paola, a freelance CRM and lifecycle consultant with 10+ years of experience, from strategy to execution. I work with clients across Europe and the US. I help companies improve what they already have and build what they're missing: cleaner journeys, better segmentation, stronger results across email, push and in-app. What I do: 🔎 Audits that turn into a clear action plan 👷🏻‍♀️ Lifecycle strategy + execution (activation, retention, winback) ⚙️ Automation builds + ongoing optimisation ➗ Segmentation and measurement you can trust 🤖 Currently exploring AI tools to streamline CRM ops and reporting If you're on Braze or Customer.io (or moving to either), I can help with strategy and implementation. I'm 8x Braze certified and Customer.io Partner certified. That said, I've worked across a wide range of CRM and ESP tools and can pick up new platforms quickly

Available to hire

I’m Paola, a freelance CRM and lifecycle consultant with 10+ years of experience, from strategy to execution. I work with clients across Europe and the US.

I help companies improve what they already have and build what they’re missing: cleaner journeys, better segmentation, stronger results across email, push and in-app.

What I do:

🔎 Audits that turn into a clear action plan
👷🏻‍♀️ Lifecycle strategy + execution (activation, retention, winback)
⚙️ Automation builds + ongoing optimisation
➗ Segmentation and measurement you can trust
🤖 Currently exploring AI tools to streamline CRM ops and reporting

If you’re on Braze or Customer.io (or moving to either), I can help with strategy and implementation. I’m 8x Braze certified and Customer.io Partner certified.

That said, I’ve worked across a wide range of CRM and ESP tools and can pick up new platforms quickly

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Intermediate

German

Beginner

Work Experience

Founder & CRM Freelance Consultant at Good Thinking CRM Ltd

December 31, 2023 - Present

Freelance CRM consultant working with companies across healthtech, fitness, and wellness to improve lifecycle marketing, drive conversions and reduce churn. Currently working with clients including Ivim Health (medical, US), Court15 (tennis booking platform) and Juit (healthy meals). Previous experience working across agency, healthtech, AI fitness, wellness, travel, classified ads, editorial and reviews. Comfortable picking up any product and hitting the ground running. 8x Braze certified, Customer.io Partner certified, 1x HubSpot certified.

CRM Lead / Senior CRM Marketing Manager at kununu

May 1, 2021 - March 1, 2024

Defined CRM strategy to maximise acquisition, retention and cross-conversion, and led full migration to Braze. Managed a team of two CRM Managers and one working student. Collaborated with Engineering and Product to implement new channels and built a CRM performance dashboard with the BI team. Managed deliverability strategy for the German market, consistently meeting yearly KPI targets.

Senior CRM Marketing Manager at University of Greenwich

May 1, 2020 - October 1, 2020

Implemented and optimized the university's multi-channel recruitment campaign. Line managed and supported a team of two CRM Officers.

Global CRM Manager at Go City

April 1, 2018 - March 1, 2020

Developed and implemented multi-channel CRM strategy across 40+ city passes in 8 markets. Hired, coached and managed a team of two CRM Marketing Executives and one contractor. Increased email revenue by 30% and data capture growth by 20%.

Email Marketing Manager at Go City

April 1, 2017 - March 1, 2018

Managed end-to-end email marketing programme, improving campaign performance and deliverability.

Email Marketing Specialist – Customer Conversion at The Economist

August 31, 2014 - February 28, 2017

Executed conversion-focused email campaigns across subscription and acquisition programmes. Drove continuous improvement through A/B testing and campaign performance analysis.