ABOUT
Kristal Tan is a Los Angeles, CA award-winning choreographer and professional dancer. She currently offers choreography services to high school drill teams with the aspiration to expand her business globally, working with colleges, dance studio owners, film/music video, and producers/production houses.
CHALLENGE
Since her inception in 2016, Kristal has grown her reach through word of mouth and video posts to build a buzz without a logo to brand her business. With the competitive dance industry, Kristal understood that she needed to present herself professionally with a logo that fits her personality, energy, and dance aesthetics as an award-winning choreographer to achieve her goals. In addition, the logo needed to be welcoming and sophisticated and convey a sense of competence.
SOLUTION
The design solution is based on the Passé dance pose, a classical ballet term meaning “passed.” It refers to the movement when a dancer goes through a retiré position when one leg is bent to look like a triangle with the foot placed near the other leg’s knee. This simple icon is unique to the brand and inspired by one of Kristal’s dance poses. It is circular and juxtaposed with the Montserrat typeface used for its high readability and ease
of scaling in any format. #logo #branding #graphicdesigner #designer #brandidentity…ABOUT
Kristal Tan is a Los Angeles, CA award-winning choreographer and professional dancer. She currently offers choreography services to high school drill teams with the aspiration to expand her business globally, working with colleges, dance studio owners, film/music video, and producers/production houses.
CHALLENGE
Since her inception in 2016, Kristal has grown her reach through word of mouth and video posts to build a buzz without a logo to brand her business. With the competitive dance industry, Kristal understood that she needed to present herself professionally with a logo that fits her personality, energy, and dance aesthetics as an award-winning choreographer to achieve her goals. In addition, the logo needed to be welcoming and sophisticated and convey a sense of competence.
SOLUTION
The design solution is based on the Passé dance pose, a classical ballet term meaning “passed.” It refers to the movement when a dancer goes through a retiré position when one leg is bent to look like a triangle with the foot placed near the other leg’s knee. This simple icon is unique to the brand and inspired by one of Kristal’s dance poses. It is circular and juxtaposed with the Montserrat typeface used for its high readability and ease
of scaling in any format. #logo #branding #graphicdesigner #designer #brandidentityWW…