Charles Ross

Implemented brand guideline management for all Towson University designs, apparel & marketing. Sourced illustrative talent and designed mascot-related merchandise, stickers, prints, & apparel. Demonstrated friendly & helpful client collaboration, mentored new Student Designers, and helped lead a merge between two design departments. Resolved issues across digital/printed assets including HTML email headers, invitations, flyers, and programs.

Developed and maintained comprehensive brand guidelines, ensuring consistent visual identity across multiple non-design university departments and marketing materials to support cohesive institutional messaging. Conceptualized, executed, and produced branded slide decks and presentation templates with a focus on visual hierarchy, typography, and clarity of information. Managed 3+ concurrent design projects weekly, producing branded marketing assets including social media campaigns, digital/printed documents, infographics, UX/UI web designs, and print media in a fast-paced production environment.

Managed 3+ concurrent client projects, maintained close communication, and exemplified efficient end-to-end project execution. Designed and developed visual identities for small businesses with regard to client goals and target audiences. Contributed to development of video game passion projects by conceptualizing and creating 25+ animated character expressions and GUI designs. Created 4+ commissioned character portraits/posters based on pre-existing designs via digital illustration and character design skill set.