Available to hire
I sell words because my words sell, and I turn dormant databases and lacklustre leads into recurring revenue. I’m a conversion-focused writer and strategist who blends journalism instincts with marketing know-how to turn traffic into revenue.
From newsroom desks to boardrooms, I’ve helped brands like 7News, News Corp, Movember Foundation, Virgin Australia and more improve email performance, landing pages, and SEO. I use both human insight and AI-assisted approaches to craft messages that convert, and I’m always keen to learn more about your business.
Experience Level
Language
English
Fluent
German
Beginner
Macedonian
Beginner
Work Experience
LinkedIn Campaign Manager at Sales Ethos
June 1, 2025 - PresentCrafting targeted campaigns for lead generation and relationship building on LinkedIn. Writing content, organising campaigns, data analysis and refinement, and liaising with clients. We guarantee 10 qualified, booked meetings in your first campaign!
Head of Digital PR at Smith Brothers Media
August 1, 2024 - PresentHead of Digital PR at Smith Brothers Media. Overseeing the smarter way to do PR using deep engagement, two kinds of AI (anthropogenic and artificial intelligence), strategy, and the human touch.
Conversion Specialist at I Sell Words
July 1, 2009 - PresentI Sell Words because my words sell! My own conversion optimisation and email marketing business (formerly copywriting and content). I deliver dollars from dormant databases and harvest revenue from websites. When what you say is important for what you sell.
Head of Creative at Alexanders Fruit Market
October 1, 2020 - PresentMedia, marketing, and communications management and consultancy for Alexanders Fruit Market. Working on PR campaigns, social media, and overall communications.
Wordsmith at Fullstack Advisory
January 1, 2024 - June 1, 2024Ongoing marketing consulting and copywriting support for Fullstack Advisory, a firm focused on accounting and financial advice for founders.
Editor at Hysteria Magazine
December 1, 2016 - March 1, 2020Responsible for management and oversight of Hysteria's content and operations.
Freelance Copywriter at Online Circle Digital
April 1, 2018 - January 1, 2019Copywriting for web, social, SEO, and other platforms for their suite of clients.
Contributor at The Big Issue
October 1, 2011 - March 1, 2018Occasional music critic and feature writer.
Digital Editor at Hysteria Magazine
May 1, 2012 - September 1, 2016Responsible for digital content and operations.
Contributor at Beat Magazine
May 1, 2013 - June 1, 2016Writer of reviews and interviews.
Contributor at Mess+Noise
February 1, 2014 - January 1, 2016Contributor to online music publication.
Contributor at Metal as Fuck
June 1, 2009 - July 1, 2015Journalist and critic for online music publication.
Contributor at HEAVY Music Magazine
April 1, 2013 - June 1, 2015Scribbler and critic for Australia’s music magazine.
Marketing and Communications Officer at .au Domain Administration Ltd.
January 1, 2012 - April 1, 2014Marketing and communications for the .au domain space, liaising with stakeholders and managing social media.
Contributor at TheVine
November 1, 2011 - January 1, 2014Music critic and journalist for Fairfax Digital life, pop and culture website.
Interviewer at The AU Review
May 1, 2010 - May 1, 2013Interviewer and feature writer for independent music site.
Contributor at Onya
November 1, 2009 - January 1, 2013Feature writer and contributor to Australian culture magazine.
Journalist at Melbourne City Newspaper
November 1, 2011 - March 1, 2012Pitching, finding leads and reporting on local health, music and general news.
Copywriter at HotFox
October 1, 2010 - October 1, 2011Content development, copywriting and research for web and other platforms.
Journalist at News Bites Pty Ltd
January 1, 2010 - April 1, 2010Reporter on ASX company announcements and finance/minerals news.
Domain Auditor at .au Domain Administration Ltd.
March 1, 2009 - July 1, 2009Maintaining compliance among the .au domain space through audits and related projects.
Journalist at Buzz Magazine
March 1, 2008 - June 1, 2009Content writing, journalism, research, branding and music reviews.
Education
Master of Communication and Media Studies at Monash University
January 1, 2010 - December 31, 2011Bachelor of Arts, Political Science and International Relations at University of Melbourne
January 1, 2005 - December 31, 2009Qualifications
ActiveCampaign Sales & Marketing Course
January 11, 2030 - April 20, 2026Making Sense of Data
January 11, 2030 - April 20, 2026Beefree 101 certificate
January 11, 2030 - April 20, 2026CommBank Business Cash Flow Management
January 11, 2030 - April 20, 2026HLTFA311A Apply First Aid
January 11, 2030 - April 20, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
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