Tom Valcanis

Available to hire

I sell words because my words sell, and I turn dormant databases and lacklustre leads into recurring revenue.

About

I sell words because my words sell, and I turn dormant databases and lacklustre leads into recurring revenue. I’m a conversion-focused writer and strategist who blends journalism instincts with marketing know-how to turn traffic into revenue.

From newsroom desks to boardrooms, I’ve helped brands like 7News, News Corp, Movember Foundation, Virgin Australia and more improve email performance, landing pages, and SEO. I use both human insight and AI-assisted approaches to craft messages that convert, and I’m always keen to learn more about your business.

  • 18 years' experience
  • Joined April 2026

Languages

  • EnglishFluent
  • GermanBeginner
  • MacedonianBeginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

Work experience· 22 roles

LinkedIn Campaign Manager · Sales EthosJun 2025 – Present · 1 yr 6 mos

Crafting targeted campaigns for lead generation and relationship building on LinkedIn. Writing content, organising campaigns, data analysis and refinement, and liaising with clients. We guarantee 10 qualified, booked meetings in your first campaign!

Head of Digital PR · Smith Brothers MediaAug 2024 – Present · 2 yrs 4 mos

Head of Digital PR at Smith Brothers Media. Overseeing the smarter way to do PR using deep engagement, two kinds of AI (anthropogenic and artificial intelligence), strategy, and the human touch.

Wordsmith · Fullstack AdvisoryJan 2024 – Jun 2024 · 6 mos

Ongoing marketing consulting and copywriting support for Fullstack Advisory, a firm focused on accounting and financial advice for founders.

Head of Creative · Alexanders Fruit MarketOct 2020 – Present · 6 yrs 2 mos
Freelance Copywriter · Online Circle DigitalApr 2018 – Jan 2019 · 10 mos
Editor · Hysteria MagazineDec 2016 – Mar 2020 · 3 yrs 4 mos
Contributor · Mess+NoiseFeb 2014 – Jan 2016 · 2 yrs
Contributor · Beat MagazineMay 2013 – Jun 2016 · 3 yrs 2 mos

Education

Master of Communication and Media Studies · Monash University2010 – 2011
Bachelor of Arts, Political Science and International Relations · University of Melbourne2005 – 2009

Certifications and awards· 5

ActiveCampaign Sales & Marketing Course2030 – 2026
Making Sense of Data2030 – 2026
Beefree 101 certificate2030 – 2026
CommBank Business Cash Flow Management2030 – 2026

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