Available to hire
I’m Cruz, a multidisciplinary creative and art director based between Singapore and Tokyo.
With over 14 years in digital and integrated advertising, I craft visual narratives through art direction and concept development, where aesthetic intelligence meets strategic thinking.
Through agency experience across APAC and a diverse portfolio of global brands, I shape ideas into cohesive, high-impact creative that performs across digital, print, and beyond.
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Language
English
Advanced
Chinese
Intermediate
Work Experience
Creative Lead / Senior Art Director at Freelance
January 1, 2025 - PresentArt Lead / Senior Art Director at Tribal Worldwide
January 1, 2018 - June 30, 2024Art Director at DDB Singapore
November 1, 2015 - December 31, 2017Art Director at J. Walter Thompson Singapore
July 1, 2013 - October 31, 2015Junior Art Director at Publicis Singapore
January 1, 2012 - June 30, 2013Education
Diploma in Multimedia Design at The One Academy, Malaysia
January 1, 2007 - January 1, 2011Qualifications
Cannes Lions Finalist - Web Platforms
January 1, 2014 - May 29, 2026Cannes Lions Finalist - Digital & Social
January 1, 2017 - May 29, 2026Marketing Excellence Awards Gold - Brand Awareness
January 1, 2017 - May 29, 2026Marketing Excellence Awards Silver - Event Marketing
January 1, 2017 - May 29, 2026Marketing Excellence Awards Silver - Experiential Marketing
January 1, 2017 - May 29, 2026Bronze - Advertising
January 1, 2017 - May 29, 2026MARKie’s Awards Silver - Most Creative
January 1, 2019 - May 29, 2026MARKie’s Awards Silver - Most Effective
January 1, 2019 - May 29, 2026MARKie’s Awards Gold - Most Creative
January 1, 2020 - May 29, 2026MARKie’s Awards Gold - Most Creative
January 1, 2021 - May 29, 2026MARKie’s Awards Bronze - Most Creative
January 1, 2021 - May 29, 2026MARKie’s Awards Gold - Most Creative
January 1, 2023 - May 29, 2026MARKie’s Awards Silver - Most Creative
January 1, 2023 - May 29, 2026Industry Experience
Computers & Electronics, Consumer Goods, Education, Energy & Utilities, Financial Services, Government, Media & Entertainment, Professional Services, Non-Profit Organization, Real Estate & Construction, Retail, Software & Internet, Telecommunications, Transportation & Logistics, Travel & Hospitality, Other, Healthcare
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