Creative and detail-oriented graphic designer specializing in brand identity, UX/UI design, and visual communication. I create logos, brand systems, website concepts, marketing collateral, and user-centered digital experiences that help businesses strengthen their brand presence and connect with their audience. I combine strategic thinking with strong visual design skills to deliver accessible, responsive solutions using modern tools and workflows. Proficient in Adobe Creative Cloud, Figma, and WordPress, I manage multiple projects while keeping clear client communication and deadlines in mind.…

Candice Smith

Creative and detail-oriented graphic designer specializing in brand identity, UX/UI design, and visual communication. I create logos, brand systems, website concepts, marketing collateral, and user-centered digital experiences that help businesses strengthen their brand presence and connect with their audience. I combine strategic thinking with strong visual design skills to deliver accessible, responsive solutions using modern tools and workflows. Proficient in Adobe Creative Cloud, Figma, and WordPress, I manage multiple projects while keeping clear client communication and deadlines in mind.…

Available to hire

Creative and detail-oriented graphic designer specializing in brand identity, UX/UI design, and visual communication. I create logos, brand systems, website concepts, marketing collateral, and user-centered digital experiences that help businesses strengthen their brand presence and connect with their audience.

I combine strategic thinking with strong visual design skills to deliver accessible, responsive solutions using modern tools and workflows. Proficient in Adobe Creative Cloud, Figma, and WordPress, I manage multiple projects while keeping clear client communication and deadlines in mind.

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Language

English
Fluent

Work Experience

Freelance Graphic Designer at Self-Employed
January 1, 2024 - Present
Design complete visual identity systems including logos, typography, color palettes, and brand guidelines. Create marketing assets for digital, print, apparel, vehicle graphics, signage, and social media campaigns. Develop website concepts, landing pages, and user interface mockups for small businesses and service-based brands. Present design recommendations through professional branding proposals and presentations. Manage multiple projects simultaneously while maintaining deadlines and client communication.
Student at SNHU Online Campus
October 1, 2023 - March 1, 2026
Completed extensive hands-on design coursework focused on user-centered design, visual communication, and professional portfolio development. Projects included conducting user research, creating personas and empathy maps, developing wireframes and sitemaps, and producing high-fidelity mobile and desktop mockups. Applied UX principles, accessibility standards, and design thinking methodologies to solve real-world design problems. Gained experience designing responsive websites, digital products, branding systems, and print materials using tools such as Figma, Adobe Illustrator, Photoshop, InDesign, and WordPress. Collaborated through peer critiques and iterative feedback cycles to refine designs, improve usability, and meet project objectives. Developed a professional portfolio showcasing diverse, polished work across web, UX/UI, illustration, and print design.
Brand Identity & UX/UI Design Projects
January 1, 2023 - Present
Conduct user research, competitive analysis, persona development, and usability evaluations. Create wireframes, information architecture systems, user flows, and interactive prototypes. Design high-fidelity mobile and desktop interfaces using Figma and Adobe Creative Cloud. Apply accessibility standards and user-centered design principles throughout development. Build complete branding systems for construction, landscaping, home service, and local business concepts.
Brand Identity & UX/UI Design Projects at Various Clients
January 1, 2023 - Present
Conduct user research, competitive analysis, persona development, and usability evaluations. Create wireframes, information architecture systems, user flows, and interactive prototypes. Design high-fidelity mobile and desktop interfaces using Figma and Adobe Creative Cloud. Apply accessibility standards and user-centered design principles throughout project development. Build complete branding systems for construction, landscaping, home service, and local business concepts.

Education

Graphic Design (Bachelor's Degree) at Southern New Hampshire University
October 1, 2023 - March 1, 2026
Bachelor of Arts in Graphic Design at Southern New Hampshire University
January 11, 2030 - June 30, 2026
Bachelor of Arts in Graphic Design at Southern New Hampshire University
January 11, 2030 - August 3, 2026

Qualifications

Driver's License
January 11, 2030 - January 16, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Real Estate & Construction
    Social Media Carousel
    In this project, I created a three part social media carousel for a meal delivery company. The company wanted to focus on locally sourced, fresh foods and include the benefits to the local communities when using their service. Their color palette included some neutrals and organic colors such as yellow, orange, green, red. I used the color palette to my advantage by choosing colors that would increase contrast and readability in the design. Overall, the slides were cohesive and up to client expectations.…
    Business Card
    For this project, I created my own business cards. My idea was to have a sleek and professional design that still showed my personality. I used a soft pink tone to add more depth while keeping essential information black. This provided an excellent contrast and allows the business card to be functional.…
    Business Card
    For this project, I created my own business cards. My idea was to have a sleek and professional design that still showed my personality. I used a soft pink tone to add more depth while keeping essential information black. This provided an excellent contrast and allows the business card to be functional.…
    Social Media Infographic
    In this project, I created a social media infographic for a gym company. They asked that the infographic included a copy about the benefits of losing body fat opposed to weight. They included their logo, color palette, and any additional information such as email, website, contact information. I focused on using the copy as the centerpiece to include as much information as I could while keeping the graphic legible and have good readability. Lastly, I wanted to include a special element so I included an animation to the logo. The client was very pleased with the design and gained great traction on social media.…
    Business Cards
    For this project, I created professional and functional business cards for a construction company. The client wanted business cards that were sleek and professional while including all the necessary information. This company's color palette consists of neutrals such as black, white, and grays. I used the black card design to keep the look rustic with the white to add the element of professionalism.…
    Logo Design
    This client requested a logo and branding for a new construction company. I used his ideas to create a perfect logo that showcased what the company was about just by visual. The logo consists of the name of the company (PLC) being conformed into the shape of a building with a roof and eaves. Following, I used the acronym to fill out the bottom of the logo to create a final design.…