Social Media Manager at Dexian

Transformed social media strategy by shifting from long-form educational content to concise, high-impact messaging; implemented a streamlined content production process leveraging Monday.com to increase output while maintaining brand consistency; revamped the social media approach with structured client-win announcements highlighting technical expertise; elevated brand presence with #WeAreDexian and employee advocacy; leveraged real-time industry trends to create reactive content; supported a company-wide rebrand with internal presentations, talking points, and guidance; trained employees on Sprout’s Employee Advocacy platform and updated LinkedIn profiles to reflect new branding; partnered with Marketing, Communications, and Training teams to maintain consistent messaging; provided clear documentation and resource paths to strengthen change adoption and ensure accurate representation across digital channels.

Social Media Manager at Dexian IT Solutions

Transformed social media strategy by shifting from long-form educational content to concise, high-impact messaging that increased audience engagement. Implemented a streamlined content production process using Monday.com to boost output while maintaining brand consistency. Elevated Dexian's social presence with #WeAreDexian and reinforced employee advocacy across digital channels. Monitored industry trends to create timely, reactive content and supported brand and messaging updates.

Marketing Specialist II at Western Governors University

Spearheaded social content creation and management for current students, prospective students, alumni, and thought leaders, achieving a near 50% lift in average post-engagement. Managed a $100k+ marketing budget for social boosts, events, and influencer campaigns, optimizing ROI through data-driven decision-making. Generated 387 million impressions and 54,000 clicks via strategically boosted posts across multiple platforms.

Communications Content Manager at Western Governors University - Texas/Southern Region

Led creation and management of social media hubs for current students, prospective students, alumni, and thought leaders; developed content marketing strategies to generate leads, conversions, reputation enhancement, and thought leadership; ensured on-schedule project implementation and content plan execution; contributed ideas to boost positive exposure online and in traditional media; assisted with PR projects and developed creative concepts to enhance marketing efforts; collaborated with Talent Acquisition, Marketing, and PR teams to ensure on-brand content across channels.

Social Media Specialist – Talent Acquisition at Western Governors University – Texas / South Region

Directed the careers social media presence in collaboration with Talent Acquisition, Marketing, and PR; produced job profile videos; managed LinkedIn Ads for recruiting with ~$100K annual budget; maintained consistent employer brand voice across Glassdoor, Indeed, and LinkedIn.

Social Media Specialist - Talent Acquisition at Western Governors University

Oversaw the WGU Careers page with cross-functional collaboration across stakeholders. Developed and executed content to drive career brand awareness and employee advocacy through digital marketing efforts. Initiated a Job Profile Video series featuring employees to inform job seekers about working at WGU. Managed LinkedIn Ads for Recruiting with an annual budget around $100k. Updated LinkedIn profiles to reflect new branding and monitored audience engagement, adjusting content accordingly.

Project Manager at Rebel Press (publishing wing of GoRead.com)

Prepared and monitored project schedules; managed formal and informal project communications with clients and team; coordinated internal resources and vendors for timely delivery; created and maintained comprehensive project documentation; conducted quality control and regular reviews to ensure client needs matched services and products.

Project Manager at Rebel Press (GoRead.com publishing wing)

Prepared and monitored project schedules, coordinating with production teams and clients. Managed internal resources and vendors for on-time, on-budget delivery. Created and maintained comprehensive project documentation and ensured quality control through regular reviews of client needs against services and deliverables.

Project Manager at Rebel Press / GoRead.com

Oversaw projects, coordinated internal resources and vendors; maintained comprehensive project documentation and QA reviews; ensured on-time delivery across multiple concurrent projects.

Social Media Manager at GoRead.com

Strategized and managed content for GoRead and related brands; supervised social media specialists and delegated tasks. Coordinated with authors and the marketing team to build social strategies around books, courses, and launches. Created content calendars, scheduled daily posts, and collaborated with a media agency to produce video content.

Marketing & PR Specialist (Volunteer) at Austin Film Festival

Managed a $10,000 monthly Google Ads budget for festival SEO needs; researched and developed internal documents for staff. Created and scheduled social media posts; identified new opportunities and networks to spread AFF brand. Assisted with event planning, community and business outreach. Helped execute events and edited festival videos for online advertising campaigns.