Available to hire
I’m Cameron Shooshtari, a dynamic and results-driven Digital Marketing professional based in Austin, Texas, with extensive experience in social media, content creation, online advertising, and client services. I excel at turning complex ideas into concise, high-impact messaging that resonates with audiences and drives engagement. I leverage data-driven decisions to optimize ROI while collaborating across teams to strengthen brand voice and growth.
Over the years I’ve led social media strategy, content production, and brand development for education, technology, and publishing brands. I’m passionate about growing brands online, delivering measurable results, and sharing knowledge across marketing, PR, and training teams to maximize impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager at Dexian IT Solutions
November 1, 2024 - October 31, 2025Transformed social media strategy by shifting from long-form educational content to concise, high-impact messaging that increased audience engagement. Implemented a streamlined content production process using Monday.com to boost output while maintaining brand consistency. Elevated Dexian's social presence with #WeAreDexian and reinforced employee advocacy across digital channels. Monitored industry trends to create timely, reactive content and supported brand and messaging updates.
Marketing Specialist II at Western Governors University
June 1, 2023 - October 31, 2024Spearheaded social content creation and management for current students, prospective students, alumni, and thought leaders, achieving a near 50% lift in average post-engagement. Managed a $100k+ marketing budget for social boosts, events, and influencer campaigns, optimizing ROI through data-driven decision-making. Generated 387 million impressions and 54,000 clicks via strategically boosted posts across multiple platforms.
Social Media Specialist - Talent Acquisition at Western Governors University
January 1, 2020 - October 31, 2022Oversaw the WGU Careers page with cross-functional collaboration across stakeholders. Developed and executed content to drive career brand awareness and employee advocacy through digital marketing efforts. Initiated a Job Profile Video series featuring employees to inform job seekers about working at WGU. Managed LinkedIn Ads for Recruiting with an annual budget around $100k. Updated LinkedIn profiles to reflect new branding and monitored audience engagement, adjusting content accordingly.
Project Manager at Rebel Press (GoRead.com publishing wing)
September 1, 2018 - December 31, 2018Prepared and monitored project schedules, coordinating with production teams and clients. Managed internal resources and vendors for on-time, on-budget delivery. Created and maintained comprehensive project documentation and ensured quality control through regular reviews of client needs against services and deliverables.
Social Media Manager at GoRead.com
May 1, 2018 - September 30, 2018Strategized and managed content for GoRead and related brands; supervised social media specialists and delegated tasks. Coordinated with authors and the marketing team to build social strategies around books, courses, and launches. Created content calendars, scheduled daily posts, and collaborated with a media agency to produce video content.
Marketing & PR Specialist (Volunteer) at Austin Film Festival
March 1, 2017 - May 31, 2018Managed a $10,000 monthly Google Ads budget for festival SEO needs; researched and developed internal documents for staff. Created and scheduled social media posts; identified new opportunities and networks to spread AFF brand. Assisted with event planning, community and business outreach. Helped execute events and edited festival videos for online advertising campaigns.
Digital Marketing Specialist at Hot Dog Marketing
March 1, 2015 - November 30, 2016Maintained client social media and managed blogging and PR writing tasks. Worked on digital marketing and SEO projects; collaborated with contractors to complete project components and reported project status. Distributed press releases via CisionPoint and managed digital marketing projects to ensure smooth operations.
Social Media Manager at Dexian
November 1, 2024 - October 1, 2025Transformed social media strategy by shifting from long-form educational content to concise, high-impact messaging; implemented a streamlined content production process leveraging Monday.com to increase output while maintaining brand consistency; revamped the social media approach with structured client-win announcements highlighting technical expertise; elevated brand presence with #WeAreDexian and employee advocacy; leveraged real-time industry trends to create reactive content; supported a company-wide rebrand with internal presentations, talking points, and guidance; trained employees on Sprout’s Employee Advocacy platform and updated LinkedIn profiles to reflect new branding; partnered with Marketing, Communications, and Training teams to maintain consistent messaging; provided clear documentation and resource paths to strengthen change adoption and ensure accurate representation across digital channels.
Communications Content Manager at Western Governors University - Texas/Southern Region
October 1, 2022 - June 1, 2023Led creation and management of social media hubs for current students, prospective students, alumni, and thought leaders; developed content marketing strategies to generate leads, conversions, reputation enhancement, and thought leadership; ensured on-schedule project implementation and content plan execution; contributed ideas to boost positive exposure online and in traditional media; assisted with PR projects and developed creative concepts to enhance marketing efforts; collaborated with Talent Acquisition, Marketing, and PR teams to ensure on-brand content across channels.
Project Manager at Rebel Press (publishing wing of GoRead.com)
September 1, 2018 - December 1, 2018Prepared and monitored project schedules; managed formal and informal project communications with clients and team; coordinated internal resources and vendors for timely delivery; created and maintained comprehensive project documentation; conducted quality control and regular reviews to ensure client needs matched services and products.
Education
Master of Science in Digital Marketing at Western Governors University (Remote)
January 1, 2023 - December 31, 2023Bachelor of Arts in Mass Communications at The University of Texas - Pan American
January 1, 2007 - December 31, 2011Master of Science in Digital Marketing at Western Governors University
January 1, 2023 - December 31, 2023Bachelor of Arts in Mass Communications at University of Texas - Pan American
January 1, 2007 - December 31, 2011Qualifications
Generative AI: Prompt Engineering
January 11, 2030 - February 16, 2026Psychological Safety: Clear Blocks to Innovation, Collaboration, and Risk-Taking
January 11, 2030 - February 16, 2026Google Ads Search Certification
January 11, 2030 - February 16, 2026Google Digital Marketing & E-commerce Certification
January 11, 2030 - February 16, 2026Make the Sale: Build, Launch, and Manage E-commerce Stores
January 11, 2030 - February 16, 2026Satisfaction Guaranteed: Develop Customer Loyalty Online
January 11, 2030 - February 16, 2026Foundations of Digital Marketing and E-commerce
January 11, 2030 - February 16, 2026HubSpot Inbound Marketing Certification
January 11, 2030 - February 16, 2026Sprout Social Platform Certification
January 11, 2030 - February 16, 2026Generative AI: Prompt Engineering
January 11, 2030 - March 16, 2026Psychological Safety: Clear Blocks to Innovation, Collaboration, and Risk-Taking
January 11, 2030 - March 16, 2026Google Ads Search Certification
January 11, 2030 - March 16, 2026Google Digital Marketing & E-commerce Certificate
January 11, 2030 - March 16, 2026Make the Sale: Build, Launch, and Manage E-commerce Stores
January 11, 2030 - March 16, 2026HubSpot Inbound Marketing Certification
January 11, 2030 - March 16, 2026Sprout Social Platform Certification
January 11, 2030 - March 16, 2026Foundations of Digital Marketing and E-commerce
January 11, 2030 - March 16, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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