Graphic Designer with 4+ years of experience creating brand, campaign, digital, and marketing work for growing businesses and creative teams.
Graphic Designer with 4+ years of experience creating brand, campaign, digital, and marketing work for growing businesses and creative teams. Most of my experience comes from working in-house at FIT HUB, where I handled a wide range of projects in a fast-paced environment, from everyday marketing assets to larger brand and campaign work.
I’ve also worked across different industries and project types, including health & wellness, sports, consulting, and tech. Beyond design execution, I’ve had opportunities to contribute to visual direction and art direction, and I’m looking to take on more creative responsibility in that space.
My approach is practical and purpose-driven: I care about how something looks, but also why it exists, who it’s for, and how it supports the bigger objective. I’m comfortable working independently, collaborating with creative teams, and adapting to different project needs.
Developed the logo and visual identity for a YouTube channel sharing fun nature facts. The direction combines playful animal references with pixel-inspired elements to create a modern, approachable digital identity.
Developed the logo and visual identity for Melbourne Science Enterprise, a company supporting biotech and AI businesses. The identity was designed to feel modern, credible, and tech-forward while remaining flexible across different applications.
Created the visual identity for Bandung Padel League, built around the idea of making padel feel friendly, social, and open to everyone. The identity combines padel-inspired elements with a conversational visual language.
Owned brand, website, and cross-market creative output for an international consulting firm. Redesigned the corporate website end-to-end as the primary digital touchpoint for an international client base. Built Melbourne Science Enterprise’s brand identity from scratch (logo system, stationery, and visual guidelines) and designed the MSE website as the standard brand system across MSE-facing materials. Designed and produced promotional, campaign, and short-form video creatives across Instagram, Facebook, WhatsApp, website, and live events to support ongoing marketing activities for a multinational client base. Independently researched context, defined creative direction with limited upfront guidance, and delivered finished, on-brand assets.
Delivered end-to-end social media content and grid aesthetics for a pre-launch sports brand (Jiva Padel Club), driving early brand awareness and audience engagement. Designed a complete visual identity and logo system for Bandung Padel League and applied it consistently across digital and physical touchpoints. Adapted style across different clients and industries, ranging from minimalist to high-impact base designs aligned to each brand’s business objectives.
Played a pivotal role in the brand’s national scale-up, maintaining visual consistency as the company expanded to 50+ locations and producing 2,500+ creative assets over four years for social media and digital advertising efforts across the growing network. During a sole contributor phase, managed the entire creative department output for the first 8 months by establishing foundational workflows and templates used for national marketing campaigns. Led end-to-end creative production including brainstorming, content ideation, on-site photo/video production, and brand system upkeep across digital and offline collateral while balancing aesthetic clarity with high-volume output. Extended brand consistency into physical retail environments by designing signage, hoardings, glass door stickers, window branding, and promotional posters across FIT HUB locations.
Post a job and invite Chairani, or contact them directly. No hidden commission.
