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I’m a freelance writer and social media manager, with specialist experience in creating SEO copy and content. More recently, I've created AEO/GEO content that boosts visibility in the current search engine landscape. I've built my experience in a wide range of SEO copy and content roles, working both in house for brands and via agencies. As a writer and designer, I take a creative, customer-oriented approach. I use search intent to understand a client's genuine customer needs, so the content I create can target them at every point of the sales funnel. From webpages to landing pages, to blog posts and articles, as well as Instagram carousels and TikTok videos, I've created exactly what my clients' needed to succeed.…I’m a freelance writer and social media manager, with specialist experience in creating SEO copy and content. More recently, I've created AEO/GEO content that boosts visibility in the current search engine landscape. I've built my experience in a wide range of SEO copy and content roles, working both in house for brands and via agencies. As a writer and designer, I take a creative, customer-oriented approach. I use search intent to understand a client's genuine customer needs, so the content I create can target them at every point of the sales funnel. From webpages to landing pages, to blog posts and articles, as well as Instagram carousels and TikTok videos, I've created exactly what my clients' needed to succeed.

Charlie Swarbrooke

Social Media Manager, SEO Expert, Copywriter, +4

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I’m a freelance writer and social media manager, with specialist experience in creating SEO copy and content. More recently, I've created AEO/GEO content that boosts visibility in the current search engine landscape. I've built my experience in a wide range of SEO copy and content roles, working both in house for brands and via agencies. As a writer and designer, I take a creative, customer-oriented approach. I use search intent to understand a client's genuine customer needs, so the content I create can target them at every point of the sales funnel. From webpages to landing pages, to blog posts and articles, as well as Instagram carousels and TikTok videos, I've created exactly what my clients' needed to succeed.…I’m a freelance writer and social media manager, with specialist experience in creating SEO copy and content. More recently, I've created AEO/GEO content that boosts visibility in the current search engine landscape. I've built my experience in a wide range of SEO copy and content roles, working both in house for brands and via agencies. As a writer and designer, I take a creative, customer-oriented approach. I use search intent to understand a client's genuine customer needs, so the content I create can target them at every point of the sales funnel. From webpages to landing pages, to blog posts and articles, as well as Instagram carousels and TikTok videos, I've created exactly what my clients' needed to succeed.

Available to hire

I’m a freelance writer and social media manager, with specialist experience in creating SEO copy and content. More recently, I’ve created AEO/GEO content that boosts visibility in the current search engine landscape.

I’ve built my experience in a wide range of SEO copy and content roles, working both in house for brands and via agencies.

As a writer and designer, I take a creative, customer-oriented approach. I use search intent to understand a client’s genuine customer needs, so the content I create can target them at every point of the sales funnel.

From webpages to landing pages, to blog posts and articles, as well as Instagram carousels and TikTok videos, I’ve created exactly what my clients’ needed to succeed.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

SEO Content Writer at SMI Group

July 1, 2025 - December 31, 2025

Created product & category page copy in-house for this PPE supplier. Wrote SEO content using best on-page practices, including meta titles/descriptions, keywords, and headings. Self-started project briefs and submitted drafts on a weekly turnaround. Wrote technical articles around ISO regulations and HSE guidelines, fact checking to make sure information was correct. Worked closely with the Digital Marketing Manager to create clear and simple user-friendly content, including listicles on useful products and easy-to-use digital downloadables.

Social Media Content Creator at Taming Your Inner Dragon

March 10, 2025 - November 10, 2025

Created content for Facebook, Instagram, and TikTok for this holistic wellness business. Content included inspirational lessons, self care guides, and follow-along meditation videos. Used PPC campaigns across social media to advertise massage services, attracting clients from a wider 25 mile radius.

Social Media Manager at The Secret Garden Rooms

September 1, 2023 - Present

Manage social media for this South East aesthetics and beauty salon. Create high performing social media content, including promotions, giveaways, before and afters, and beauty tips. Conduct keyword and hashtag research to optimise content, allowing it to attract a large and engaged audience. Create and follow a content calendar that’s scheduled a month in advance to create timely posts. Refine website for SERPs and rank highly for local keywords - I have boosted The Secret Garden Rooms to number one on Google for ‘lemon bottle fat dissolve’ within the area. Update content regularly to reflect current trends and ensure content is always valuable.

Volunteer Content & Copy Writer at RSASS South Buckinghamshire

August 1, 2023 - May 31, 2025

Created digital marketing materials for RSASS that had a sensitive and welcoming tone. Created social media content for Instagram, Facebook, and LinkedIn - each post was crafted to suit the audience on each platform, i.e, service users vs. shareholders. Ran campaigns throughout the years to target different demographics, such as Pride and Mental Health Awareness. Created surveys to collect feedback on these campaigns. Addressed points survivors felt nervous about or needed clarification on, ensuring website content (including blog posts) met those needs.

Content & Copy Writer at TJ Creative Marketing LTD

August 1, 2021 - Present

Ensure high quality, data driven content is written for both clients and the company blog. Regularly suggest interesting blog topic ideas that perform well. Create landing pages for both websites and PPC, as well as ad copy. Write copy suitable for LLMs in the search engine landscape, focusing on search intent, as well as clear and direct communication. Draft and edit content that has incorporated SEO keywords and search intent, using easy to understand language and a conversational tone. Deliver content according to key turnaround time, usually within a week.

Blog Writer at Ducklings Limited

July 1, 2021 - January 1, 2022

Wrote family friendly and child-aligned content for parents. Curated content ideas according to parent interests and times of the year, such as ideas for holiday activities, back to school, and developing parenting skills. Wrote on a self-imposed deadline to draft, edit, and upload a blog post at least once per week. My blog posts often achieved the highest views of all content available on the website.

Web Content Writer at fatjoe.

July 31, 2017 - July 3, 2026

Wrote 4000 words per day for up to 8 different clients, delivered in a 24 hour turnaround. Wrote in multiple tones & styles, including conversational, humorous, and educational. Adhered to simple project briefs that consisted of a target keyword, then relied on my own creativity and research to create relevant, quality content for every client. Industries included lifestyle, health & wellness, automotive, law, technology, and business. Regularly researched industry compliance and regulations to make sure all content was in line, accurate, and reflected current guidelines. Self-started all briefs and projects with a flexible, self-directed schedule. Quickly adapted feedback from editing team to make sure quality work was delivered to clients.

Ghost Writer at Weaving Thoughts

March 1, 2016 - July 28, 2017

Wrote for an international audience to advertise new businesses and brands. Specialist content included blog posts, articles, and press releases. Content often achieved the most clicks and conversions for clients, which included a new shoe brand and a commercial time management software.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization, Retail, Healthcare, Travel & Hospitality, Other, Consumer Goods, Computers & Electronics, Financial Services