Christine Sykes

Senior Social Media Analyst at T. Rowe Price

Created content calendars for multiple platforms based on market research and competitor activity. Analyzed customer feedback to identify trends in sentiment. Conducted regular account audits for accuracy and consistency. Developed and implemented social media strategies to increase followers, engagement, and brand awareness. Identified opportunities to drive website traffic via targeted social campaigns, and expanded presence through testing and experimentation on growing channels.

Social Media Coordinator at Exelon Corporation

Developed creative strategies to increase organic reach across major social networks. Created content calendars using market and competitor analysis. Collaborated with internal teams to develop engaging visuals and copy. Monitored online conversations and evaluated campaign ROI with analytics tools such as Google Analytics or Khoros. Tracked competitors and provided recommendations; measured/report social impact to improve marketing effectiveness.

Social Media Manager at ERA Coalition

Developed organic social strategies to increase reach, followers, and engagement. Led colleague training on social media tools. Refined digital advertising strategies through multimedia content. Monitored online conversations, supported customer inquiry responses, and collaborated with creative teams on graphics and video content. Utilized scheduling tools and analytics to optimize posting times and streamlined workflows. Aligned social initiatives to broader promotional goals and managed multiple platform calendars and daily publishing.

Social Media Manager at Water Environment Federation

Associate Program Manager, Social Media at Dreamscape Marketing

Generated content ideas to increase followers and engagement. Managed content creation, curation, and scheduling across multiple social platforms. Built and ran organic and paid social strategies, tracked performance metrics, and conducted A/B testing. Used analytics and scheduling tools to streamline posting. Developed relationships with influencers and supported digital experiences that drive participation. Created press releases, blogs, and marketing content; managed content calendars and toolkits for campaigns; facilitated live Q&A/event moments and reported on program strengths and improvements.

Social Media Manager at Population Services International

Created and scheduled social media content across platforms. Developed and executed organic and paid social strategies. Wrote social copy aligned to client tone and supported high-quality brand integration. Upload blog content and optimized SEO best practices. Managed email marketing campaigns (open/click reporting, A/B testing for social). Supported influencer relationships, UGC usage, and campaign alignment with larger goals.

Digital Marketing Strategist at Redstart Creative

Created client-friendly reports and social media toolkits using analytics. Produced content for social channels and editorial calendars. Tracked and reported ROI for social campaigns, pulled analytics for optimization, and supported A/B testing. Managed email marketing campaigns and ad buying (social and Google). Created social graphics, updated website content, and supported organic campaign execution based on a preset strategy. Used tools such as Sprout Social, HubSpot, Raven Tools, Google Ads, and scheduling/CRM workflows.

Member Growth Specialist at National Institute of Government Procurement

Provided timely updates to senior leadership. Assessed contractual obligations and statements of work. Created social content and editorial calendars, tracked social ROI, and pulled analytics from native platforms versus benchmarks for optimization. Built client-friendly reporting with tools such as Adobe Spark and managed email marketing workflows; supported ad buying and ongoing digital initiatives.

Customer Engagement Specialist at Washington Metropolitan Area Transit Authority

Created SOPs and member engagement strategies for internal site, website, and social media. Created metrics and weekly/monthly reporting trends. Used Hootsuite to monitor social channels and helped train employees to pull and create reports. Triaged customer concerns to appropriate departments and supported member care workflows; managed social requests within SLAs and assisted with operational process improvements.