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I am a marketing and content specialist with experience at WPP, where I supported digital campaigns, market research, and social media analysis for consumer and healthcare brands. With a background in advertising and fashion studies, I create engaging visual-driven content and understand cross-cultural communication. I stand out for my ability to adapt brand voices for different audiences and build community-focused social strategies.…I am a marketing and content specialist with experience at WPP, where I supported digital campaigns, market research, and social media analysis for consumer and healthcare brands. With a background in advertising and fashion studies, I create engaging visual-driven content and understand cross-cultural communication. I stand out for my ability to adapt brand voices for different audiences and build community-focused social strategies.

Zhang Yifan

Designer, Copywriter, Brand Designer, +2

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I am a marketing and content specialist with experience at WPP, where I supported digital campaigns, market research, and social media analysis for consumer and healthcare brands. With a background in advertising and fashion studies, I create engaging visual-driven content and understand cross-cultural communication. I stand out for my ability to adapt brand voices for different audiences and build community-focused social strategies.…I am a marketing and content specialist with experience at WPP, where I supported digital campaigns, market research, and social media analysis for consumer and healthcare brands. With a background in advertising and fashion studies, I create engaging visual-driven content and understand cross-cultural communication. I stand out for my ability to adapt brand voices for different audiences and build community-focused social strategies.

Available to hire

I am a marketing and content specialist with experience at WPP, where I supported digital campaigns, market research, and social media analysis for consumer and healthcare brands. With a background in advertising and fashion studies, I create engaging visual-driven content and understand cross-cultural communication. I stand out for my ability to adapt brand voices for different audiences and build community-focused social strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

Work Experience

Account Executive Intern at WPP Shanghai VMLY&R Co., Ltd.

June 1, 2022 - September 1, 2022

Assisting project managers in interdepartmental coordination, recording customer requirements and monitoring progress via meeting minutes; performing data analysis and creating data visualization reports; conducting competitive research and presenting data-driven insights to refine clients' social media style and topic selection.