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Hands-on creative leader with experience developing high-impact visual assets, brand storytelling, and design for toy, entertainment, and consumer product markets. Skilled at shaping visual identity from concept to execution, blending trend-driven insights, strategic storytelling, and innovative tools to deliver pitch-winning solutions. Thrives in fast-paced, dynamic environments, communicates clearly, and fosters collaboration to drive projects toward success. Strong product-ready focus: balancing creative intent with manufacturing, cost, and timeline considerations while creating production-ready redlines, specification notes, and art direction that align factories, licensors, and internal teams. PORTFOLIO: _Website not available. Sign in: https://www.twine.net/signup_…Hands-on creative leader with experience developing high-impact visual assets, brand storytelling, and design for toy, entertainment, and consumer product markets. Skilled at shaping visual identity from concept to execution, blending trend-driven insights, strategic storytelling, and innovative tools to deliver pitch-winning solutions. Thrives in fast-paced, dynamic environments, communicates clearly, and fosters collaboration to drive projects toward success. Strong product-ready focus: balancing creative intent with manufacturing, cost, and timeline considerations while creating production-ready redlines, specification notes, and art direction that align factories, licensors, and internal teams. PORTFOLIO: _Website not available. Sign in: https://www.twine.net/signup_

Cullen Nettleton

Product Designer, Illustrator, Creative Director, +2

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Hands-on creative leader with experience developing high-impact visual assets, brand storytelling, and design for toy, entertainment, and consumer product markets. Skilled at shaping visual identity from concept to execution, blending trend-driven insights, strategic storytelling, and innovative tools to deliver pitch-winning solutions. Thrives in fast-paced, dynamic environments, communicates clearly, and fosters collaboration to drive projects toward success. Strong product-ready focus: balancing creative intent with manufacturing, cost, and timeline considerations while creating production-ready redlines, specification notes, and art direction that align factories, licensors, and internal teams. PORTFOLIO: _Website not available. Sign in: https://www.twine.net/signup_…Hands-on creative leader with experience developing high-impact visual assets, brand storytelling, and design for toy, entertainment, and consumer product markets. Skilled at shaping visual identity from concept to execution, blending trend-driven insights, strategic storytelling, and innovative tools to deliver pitch-winning solutions. Thrives in fast-paced, dynamic environments, communicates clearly, and fosters collaboration to drive projects toward success. Strong product-ready focus: balancing creative intent with manufacturing, cost, and timeline considerations while creating production-ready redlines, specification notes, and art direction that align factories, licensors, and internal teams. PORTFOLIO: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hands-on creative leader with experience developing high-impact visual assets, brand storytelling, and design for toy, entertainment, and consumer product markets. Skilled at shaping visual identity from concept to execution, blending trend-driven insights, strategic storytelling, and innovative tools to deliver pitch-winning solutions. Thrives in fast-paced, dynamic environments, communicates clearly, and fosters collaboration to drive projects toward success.

Strong product-ready focus: balancing creative intent with manufacturing, cost, and timeline considerations while creating production-ready redlines, specification notes, and art direction that align factories, licensors, and internal teams.

PORTFOLIO:
Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Illustrator – BlueJ Innovations Team at BlueJ Innovations

October 1, 2022 - October 1, 2025

Lead the full creative process for new IPs and brand concepts, producing pitch-winning designs aligned with market trends and consumer appeal. Deliver high-level visual assets and art direction across packaging, product, character, brand identity, marketing, and presentation design. Create executive-facing decks to communicate brand stories, commercial potential, and product concepts. Act as a visual and strategic problem-solver within the team and across functions, reinvigorating ideas and elevating execution. Serve as front-facing representative to internal leadership and external partners, ensuring alignment and enthusiasm for brand direction. Establish project look-and-feel, manage freelance artists, and guide creative output to meet project goals and visual standards.

Product Designer – Girl’s Division at Jazwares LLC

October 1, 2022 - Present

Develop innovative design solutions across hard and soft goods that refresh existing franchises, extend licensed portfolios, and support new business opportunities. Drive efficiency through organized documentation, proactive problem-solving, and clear communication across cross-functional teams. Create clear, production-ready redlines and specification notes to align factories, licensors, and internal parties—streamlining sample reviews and approvals. Balance creative intent with manufacturing, cost, and timeline considerations to deliver brand-right, consumer-ready products.

Product Designer (Contract) at Basic Fun!

July 1, 2022 - October 1, 2022

Designed innovative, production-ready products for licensors including Netflix, Hasbro, and Disney. Produced production-ready visuals adhering to brand and style guides for partner requirements and consistency across deliverables.

Visual Development Artist – Freelance at My Milo Creative LLC / Lowbrow Studios / Indie Creators

April 1, 2021 - September 30, 2022

Developed character, environment, and final illustrations for evolving pitch bibles. Created production-ready layouts and backgrounds; collaborated with project managers, storyboarders, and animators to match the visual style.

Faculty Professor & Assistant Coordinator – Pre-College Program at Ringling College of Art and Design

February 1, 2021 - July 31, 2022

Developed and taught courses on 2D design and visual development. Improved workflows and cross-team communication through documentation and instruction.