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I'm a Digital Marketing and Ecommerce Media Manager with experience spanning pharma, medical writing, and training. I lead digital and ecommerce campaigns, especially on Amazon, and drive CRM-based engagement and content strategy across multiple markets. I enjoy translating complex scientific concepts into accessible marketing messages and training professionals to excel in digital channels. In addition to my marketing work, I run Dermolink, a health and skincare project on Instagram, and I serve as a Medical Writer and speaker. I also founded and contributed to the Asociación Zaragozana de Estudiantes de Farmacia, fostering collaboration among pharmacy students in Zaragoza. I’m passionate about digitalization in healthcare and dermocosmetics, and I love sharing knowledge through teaching and writing.…I'm a Digital Marketing and Ecommerce Media Manager with experience spanning pharma, medical writing, and training. I lead digital and ecommerce campaigns, especially on Amazon, and drive CRM-based engagement and content strategy across multiple markets. I enjoy translating complex scientific concepts into accessible marketing messages and training professionals to excel in digital channels. In addition to my marketing work, I run Dermolink, a health and skincare project on Instagram, and I serve as a Medical Writer and speaker. I also founded and contributed to the Asociación Zaragozana de Estudiantes de Farmacia, fostering collaboration among pharmacy students in Zaragoza. I’m passionate about digitalization in healthcare and dermocosmetics, and I love sharing knowledge through teaching and writing.

Carlota Vizmanos Soláns

Marketing Strategist, Brand Strategist, Content Creator, +2

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I'm a Digital Marketing and Ecommerce Media Manager with experience spanning pharma, medical writing, and training. I lead digital and ecommerce campaigns, especially on Amazon, and drive CRM-based engagement and content strategy across multiple markets. I enjoy translating complex scientific concepts into accessible marketing messages and training professionals to excel in digital channels. In addition to my marketing work, I run Dermolink, a health and skincare project on Instagram, and I serve as a Medical Writer and speaker. I also founded and contributed to the Asociación Zaragozana de Estudiantes de Farmacia, fostering collaboration among pharmacy students in Zaragoza. I’m passionate about digitalization in healthcare and dermocosmetics, and I love sharing knowledge through teaching and writing.…I'm a Digital Marketing and Ecommerce Media Manager with experience spanning pharma, medical writing, and training. I lead digital and ecommerce campaigns, especially on Amazon, and drive CRM-based engagement and content strategy across multiple markets. I enjoy translating complex scientific concepts into accessible marketing messages and training professionals to excel in digital channels. In addition to my marketing work, I run Dermolink, a health and skincare project on Instagram, and I serve as a Medical Writer and speaker. I also founded and contributed to the Asociación Zaragozana de Estudiantes de Farmacia, fostering collaboration among pharmacy students in Zaragoza. I’m passionate about digitalization in healthcare and dermocosmetics, and I love sharing knowledge through teaching and writing.

Available to hire

I’m a Digital Marketing and Ecommerce Media Manager with experience spanning pharma, medical writing, and training. I lead digital and ecommerce campaigns, especially on Amazon, and drive CRM-based engagement and content strategy across multiple markets. I enjoy translating complex scientific concepts into accessible marketing messages and training professionals to excel in digital channels.

In addition to my marketing work, I run Dermolink, a health and skincare project on Instagram, and I serve as a Medical Writer and speaker. I also founded and contributed to the Asociación Zaragozana de Estudiantes de Farmacia, fostering collaboration among pharmacy students in Zaragoza. I’m passionate about digitalization in healthcare and dermocosmetics, and I love sharing knowledge through teaching and writing.

Skills

Copywriting

CRM

SEO

Experience Level

Copywriting

Intermediate

CRM

Intermediate

SEO

Intermediate

Language

English

Advanced

Italian

Advanced

Spanish; Castilian

Fluent

Portuguese

Beginner

Work Experience

Ecommerce Media Manager and Digital Specialist at Abbott

January 1, 2023 - December 31, 2024

Responsible for media on Amazon in the Ecommerce department. Led digital strategy for Ensure and PediaSure brands, achieving top 15 Amazon performance. Defined SEM/SEO strategy, conducted market analysis, created content, and managed ads campaigns. Launched Pediasure Teen Balance; achievements include top seller on Black Friday 2023, 200% sales acceleration for Ensure Origen Vegetal, and 400% over plan for Pediasure Teen Balance.

Digital Marketing Specialist at Beckton Dickinson (BD)

January 1, 2021 - December 31, 2022

Created and led the annual Digital Plan for BD Europe. Managed digital projects, engagement campaigns, and CRM initiatives. Built and standardized digital marketing processes with a high lead-conversion rate in campaigns (up to 95%).

Marketing Product Manager - Ophthalmology at VISUfarma

January 1, 2019 - December 31, 2019

Reported to the Country Manager. Collaborated with VISUfarma Europe on the Annual Marketing Plan, organized conventions/meetings, and conducted market analysis. Achievements included the first appearance of Visufarma in SEG online/offline magazine.

Marketing Product Manager - Clinical Nutrition at Vegenat HC

January 1, 2018 - January 1, 2019

Over 40 products managed. Developed the Annual Marketing and Digital Marketing Plans and coordinated the launch of new products (e.g., Med Complet).

Junior Marketing Product Manager - Diabetes at MSD

January 1, 2017 - January 1, 2018

Reported to four Product Managers in the diabetes area with a 124-person sales force. Implemented the Annual Marketing Plan and digital strategy; led multi-channel marketing efforts. Notable: Trending topic on Twitter; participated in MSD program.

Trainee Marketing Product Manager - OTC at B+L

January 1, 2016 - January 1, 2016

OTC ophthalmology and muscle pain portfolio; supported the Product Manager in marketing activities.

Founder and Spokesperson at Asociación Zaragozana de Estudiantes de Farmacia

January 1, 2012 - January 1, 2014

Founding member and spokesperson for pharmacy students association in Zaragoza; organized activities and initiatives supporting students’ professional development.

Digital Marketing Trainer and Freelance Marketing Consultant at Freelance

January 1, 2025 - Present

Providing marketing and digital marketing training for professionals in various companies and schools; also serve as a Master’s Degree professor.