CV

Carlota Vizmanos Soláns

Available to hire

I'm a Digital Marketing and Ecommerce Media Manager with experience spanning pharma, medical writing, and training.

About

I’m a Digital Marketing and Ecommerce Media Manager with experience spanning pharma, medical writing, and training. I lead digital and ecommerce campaigns, especially on Amazon, and drive CRM-based engagement and content strategy across multiple markets. I enjoy translating complex scientific concepts into accessible marketing messages and training professionals to excel in digital channels.

In addition to my marketing work, I run Dermolink, a health and skincare project on Instagram, and I serve as a Medical Writer and speaker. I also founded and contributed to the Asociación Zaragozana de Estudiantes de Farmacia, fostering collaboration among pharmacy students in Zaragoza. I’m passionate about digitalization in healthcare and dermocosmetics, and I love sharing knowledge through teaching and writing.

  • 10 years' experience
  • Joined December 2025

Languages

  • EnglishAdvanced
  • ItalianAdvanced
  • Spanish; CastilianFluent
  • PortugueseBeginner

Industry experience

  • Healthcare
  • Life Sciences
  • Professional Services
  • Retail
  • Software & Internet
  • Media & Entertainment

Work experience· 8 roles

Digital Marketing Trainer and Freelance Marketing Consultant · FreelanceJan 2025 – Present · 1 yr 11 mos

Providing marketing and digital marketing training for professionals in various companies and schools; also serve as a Master’s Degree professor.

Ecommerce Media Manager and Digital Specialist · AbbottJan 2023 – Dec 2024 · 2 yrs

Responsible for media on Amazon in the Ecommerce department. Led digital strategy for Ensure and PediaSure brands, achieving top 15 Amazon performance. Defined SEM/SEO strategy, conducted market analysis, created content, and managed ads campaigns. Launched Pediasure Teen Balance; achievements include top seller on Black Friday 2023, 200% sales acceleration for Ensure Origen Vegetal, and 400% over plan for Pediasure Teen Balance.

Digital Marketing Specialist · Beckton Dickinson (BD)Jan 2021 – Dec 2022 · 2 yrs

Created and led the annual Digital Plan for BD Europe. Managed digital projects, engagement campaigns, and CRM initiatives. Built and standardized digital marketing processes with a high lead-conversion rate in campaigns (up to 95%).

Marketing Product Manager - Ophthalmology · VISUfarmaJan 2019 – Dec 2019 · 1 yr
Marketing Product Manager - Clinical Nutrition · Vegenat HCJan 2018 – Jan 2019 · 1 yr 1 mo
Junior Marketing Product Manager - Diabetes · MSDJan 2017 – Jan 2018 · 1 yr 1 mo
Trainee Marketing Product Manager - OTC · B+LJan 2016 – Jan 2016 · 1 mo
Founder and Spokesperson · Asociación Zaragozana de Estudiantes de FarmaciaJan 2012 – Jan 2014 · 2 yrs 1 mo

Education

Master’s Degree in dermocosmetics and formulation · AMIR and Udima2024 – 2025
Postgraduate Degree in Digital Marketing · ICEMD - ESI C (Madrid)2020
Master’s degree in Marketing and Commercial Management of Pharmaceutical Industries · CESIF (Madrid)2016
Degree in Pharmacy · Universidad San Jorge (Zaragoza)2015

Certifications and awards

Oratory Expert2021 – 2022
IA and Innovation course2025
Erasmus Program - 4th Pharmacy2030 – 2025

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