Available to hire
Hi, I’m Christian von Alten. I’m a marketing and sales executive with 20+ years of experience in the consumer goods industry, specializing in brand marketing, e-commerce, and digital transformation. I’ve driven double-digit growth for Nestlé and Mondelez, built strategic partnerships with Microsoft and Google, and led large-scale digital platforms and e-commerce initiatives across Europe, Asia, and the Americas.
Today I help SMEs and tech companies as a fractional CMO and business development advisor, shaping go-to-market strategies, international growth, and digital sales models for FMCG players targeting DACH, Switzerland, France, and beyond.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
German
Fluent
English
Fluent
Work Experience
Fractional CMO & Business Development Advisor at Independent / Fractional CMO
January 1, 2025 - PresentStrategic marketing and business development consultant for SMEs and scale-ups; go-to-market and international growth with a focus on technology companies targeting the FMCG industry.
Client Director in charge of Nestlé Globally at Microsoft Switzerland
January 1, 2024 - October 8, 2025Managed the global Nestlé relationship; established Microsoft as a key partner for Cloud (Azure), AI/GenAI, Modern Work and BizApps.
Manager Strategic Partnerships for Google Shopping at Google Switzerland
October 1, 2020 - October 8, 2025Selected and onboarded partners to enhance the Google Shopping experience and support Shopping initiatives.
Director E-Commerce Europe at Mondelez International
September 1, 2019 - October 8, 2025Led the E-commerce P&L and teams in Europe; defined strategies and operational plans to deliver growth with e-retailers, pure players, and own websites.
Country Manager and International Business Development Manager at The Insiders
March 1, 2017 - October 8, 2025Launched the agency in Switzerland; developed international word-of-mouth programs for major FMCG brands and built international partnerships.
Global Head of Marketing at Nestlé Nescafé Dolce Gusto
August 1, 2013 - October 8, 2025Led global brand campaigns, 360-degree communication (TV, print, POS, digital); drove double-digit growth and defined a sustainability strategy.
Regional Business Manager Nescafé Dolce Gusto for AOA at Nestlé Dolce Gusto
November 1, 2014 - October 8, 2025Led the business across 21 countries in Asia-Oceania; managed a team of 17; oversaw regional launches, POS, and e-commerce sales.
Head of Business Development USA at Nescafé Dolce Gusto (Nestlé) USA
December 1, 2015 - October 8, 2025Defined new route-to-market and multi-channel e-commerce platform; improved profitability and online sales.
Head of Internal Audit / Marketing at Nestlé HQ
January 1, 2008 - October 8, 2025Internal audit and marketing liaison; developed CRM training programs and rolled them out across markets.
Head of Consumer Relationship Management at Nestlé Nespresso International Marketing
January 1, 2004 - October 8, 2025Created premium CRM programs across direct channels; enhanced customer experience and loyalty initiatives.
Head of Product Innovation at Nestlé Nespresso International Marketing
December 1, 2001 - October 8, 2025Led cross-functional teams for product innovations; developed selling stories and managed launch plans.
Corporate Finance Controller at Nestlé HQ
June 1, 1999 - October 8, 2025Financial consolidation and controlling of all Nespresso businesses worldwide.
Industrial Controller at Valéo
December 31, 1997 - October 8, 2025Industrial controller overseeing cost reduction and production efficiency improvements.
Global Internal Auditor at Nestlé HQ
January 1, 1996 - October 8, 2025Operational audits of Nestlé businesses worldwide with focus on adherence to guidelines.
Fractional CMO & Business Development Advisor at Self-employed
January 1, 2025 - PresentStrategic marketing and business development consulting for SMEs and scale-ups; go-to-market and international growth (Switzerland, DACH, France) with a focus on technology companies targeting the FMCG industry.
Client Director, Nestlé Globally at Microsoft Switzerland
December 31, 2024 - October 8, 2025Made Nestlé the second largest customer in Microsoft Switzerland with top growth. Established Microsoft as a key partner for Cloud (Azure), AI and Gen AI, Modern Work and Business Apps.
Manager Strategic Partnerships for Google Shopping at Google Switzerland
December 31, 2020 - October 8, 2025Selected and onboarded partners to enhance the Google Shopping experience for customers.
Director E-Commerce Europe at Mondelez International
December 31, 2019 - October 8, 2025Responsible for the Ecommerce P&L and teams in Europe; defined strategies and operational plans to deliver growth with e-retailers and own websites; developed new e-commerce business models delivering incremental growth.
Country Manager and International Business Development Manager at The Insiders
December 31, 2017 - October 8, 2025Launched the agency in Switzerland with Nestlé and Mondelez as key customers; developed international word-of-mouth programs for major FMCG brands.
Head of Marketing at Nestlé Nescafé Dolce Gusto, Global
August 1, 2013 - October 8, 2025Global Head of Marketing; led brand campaigns, 360 communications, digital marketing, CRM, and consumer data management to drive double-digit growth.
Head of Regional Business for Asia & Oceania at Nestlé Nescafé Dolce Gusto
November 30, 2014 - October 8, 2025Led Nescafé Dolce Gusto across 21 countries in Asia & Oceania; managed a team and oversaw multi-channel go-to-market and e-commerce initiatives.
Head of Business Development for USA at Nestlé Nescafé Dolce Gusto
December 31, 2015 - October 8, 2025Defined a new route to market and best strategy in a competitive retail environment; built a multi-channel e-commerce platform for the USA.
Global Head of Marketing at Nestlé Nescafé Dolce Gusto
August 1, 2013 - October 8, 2025Drove global marketing campaigns, product launches in 70 countries, and digital CRM; led sustainability communications and 360 marketing.
Head of Internal Audit / Marketing at Nestlé HQ
January 1, 2008 - October 8, 2025Internal audit and marketing integration; developed CRM training and programs across markets.
Global Head of Consumer Relationship Management at Nestlé Nespresso International
August 31, 2004 - October 8, 2025Created premium CRM programs across direct channels; enhanced consumer relationship management at global scale.
Head of Product Innovation at Nestlé Nespresso International
December 31, 2001 - October 8, 2025Led cross-functional teams for new product and machine innovations; drove go-to-market plans and storytelling.
Corporate Finance Controller at Nestlé Nespresso International
June 30, 1999 - October 8, 2025Financial consolidation and controlling for Nespresso businesses worldwide.
Industrial Controller at Valéo
December 31, 1997 - October 8, 2025Industrial controller focusing on cost reduction initiatives.
Group Internal Auditor at Nestlé HQ
December 31, 1996 - October 8, 2025Operational audits of affiliated companies worldwide with travel.
Fractional CMO & Business Development Advisor at Independent / Self-employed
January 1, 2025 - PresentStrategic marketing and business development consulting for SMEs and scale-ups; go-to-market and international growth (Switzerland, DACH, France).
Global Strategic Accounts Sales Executive at Microsoft Switzerland
December 31, 2024 - October 8, 2025Made Nestlé the second largest customer in Microsoft Switzerland with top growth over the past 3 years; established Microsoft as a key partner for Cloud (Azure), AI and Gen AI, Modern Work and BizzApps.
Manager Strategic Partnerships for Google Shopping at Google Switzerland
December 31, 2020 - October 8, 2025Selected and onboarded partners to enhance the Google Shopping experience for customers.
Director E-Commerce Europe at Mondelez International
December 31, 2019 - October 8, 2025Responsible for the Ecommerce P&L and teams in Europe; defined strategies and operational plans to deliver growth with e-retailers, pure players and own websites; ensured best-in-class execution across Europe; developed new ecommerce business models.
Country Manager and International Business Development Manager at The Insiders
December 31, 2017 - October 8, 2025Launched the agency in Switzerland; developed international word-of-mouth programs for major FMCG brands; built international business development and partnerships.
Global Head of Marketing at Nestlé Nespresso International
August 1, 2013 - October 8, 2025Global brand campaigns, 360-degree launches, digital marketing, CRM, and product marketing support across 70+ countries; sustainability initiatives; drove double-digit growth.
Head of Regional Business for Asia & Oceania at Nestlé Nescafé Dolce Gusto
November 1, 2014 - October 8, 2025Led business across Asia & Oceania; launched markets, drove e-commerce sales, and implemented new market entry strategies; oversaw POS and roadshows to boost visibility and trials.
Head of Business Development USA at Nestlé Nescafé Dolce Gusto
December 31, 2015 - October 8, 2025Defined route to market and best strategy in a competitive retail environment; developed a multi-channel e-commerce platform for the USA.
Global Head of Marketing at Nestlé Nespresso International
August 1, 2013 - October 8, 2025Media, global brand campaigns, and digital marketing across multiple regions; launched over 40 products in 70 countries with 360 communications; sustainability integration.
Global Head of Consumer Relationship Management at Nestlé Group - Nestlé HQ
January 1, 2008 - October 8, 2025Developed CRM programs and trainings; rolled out corporate CRM solutions across multiple markets with a focus on marketing.
Manager of Internal Operational Audits at Nestlé HQ
September 1, 2005 - October 8, 2025Led internal audit teams ensuring adherence to guidelines with focus on marketing processes.
Head of Consumer Relationship Management at Nestlé Nespresso International, Lausanne
August 1, 2004 - October 8, 2025Created premium CRM programs across direct channels; enhanced customer experience and loyalty.
Head of Product Innovation at Nestlé Nespresso International, Lausanne
December 31, 2001 - October 8, 2025Led cross-functional teams; defined selling stories; managed launch plans and marketing materials for new products.
Corporate Finance Controller at Nestlé HQ
January 1, 1999 - October 8, 2025Financial consolidation and controlling for Nestlé businesses worldwide.
Industrial Controller at Valéo
December 31, 1997 - October 8, 2025Managed a program to reduce production costs.
Group Internal Auditor at Nestlé HQ
December 31, 1996 - October 8, 2025Operational audits across Nestlé businesses worldwide; involved in travel for assignments.
International Head of Consumer Relationship Management at Nestlé Nespresso SA, Paudex
January 1, 2004 - October 8, 2025CRM programs for direct channels; premium customer services and experiences.
Fractional CMO & Business Development Advisor at Self-employed / Independent
May 1, 2024 - PresentStrategic marketing and business development consulting for SMEs and scale-ups; go-to-market and international growth (Switzerland, DACH, France).
Client Director, Nestlé Global at Microsoft Switzerland
April 30, 2024 - October 8, 2025Global Accounts leadership for Nestlé; established Microsoft as a key partner for Cloud (Azure), AI/Gen AI, Modern Work and Business Apps, driving top growth and strategic collaboration.
Manager Strategic Partnerships for Google Shopping at Google Switzerland
October 31, 2020 - October 8, 2025Selected and onboarded partners to enhance the Google Shopping experience for customers.
Director E-Commerce Europe at Mondelez International
September 30, 2019 - October 8, 2025Responsible for the E-Commerce P&L and teams in Europe; defined strategies and operational plans to deliver growth with e-retailers, pure players and own websites; launched new e-commerce models.
Country Manager & International Business Development Manager at The Insiders
March 31, 2017 - October 8, 2025Launched the agency in Switzerland; developed international word-of-mouth programs for major FMCG brands and expanded client base.
Global Head of Marketing at Nestlé Nescafé Dolce Gusto
August 31, 2013 - October 8, 2025Led brand campaigns globally, 360° marketing, digital marketing, e-commerce and CRM; drove double-digit growth and expanded global footprint.
Head of Regional Business for Asia & Oceania (AOA) at Nestlé Nescafé Dolce Gusto
November 30, 2014 - October 8, 2025Led the business across 21 countries in Asia and Oceania; managed regional campaigns, e-commerce development and market launches.
Head of Business Development, USA at Nestlé Nescafé Dolce Gusto
December 31, 2015 - October 8, 2025Defined new route-to-market and multi-channel e-commerce platform for the USA; improved profitability and trial.
Internal Audit / Marketing at Nestlé Group - Nestlé HQ, Vevey
December 31, 2008 - October 8, 2025Internal audits focusing on marketing; developed CRM programs and rolled out trainings across markets.
Head of Product Innovation at Nestlé Nespresso International Marketing
December 31, 2001 - October 8, 2025Led product innovation projects; directed cross-functional teams and launched new products.
Head of Consumer Relationship Management at Nestlé Nespresso International Marketing
August 31, 2004 - October 8, 2025Developed premium CRM programs implemented across direct channels; enhanced the Nespresso customer experience.
Global Internal Auditor at Nestlé HQ
December 31, 1996 - October 8, 2025Operational audits of Nestlé affiliates worldwide with broad scope across businesses.
Education
Master in Business Management at EDHEC
January 11, 2030 - October 8, 2025Master in Business Management at EDHEC, Lille, France
January 11, 2030 - October 8, 2025Master in Business Management at EDHEC, Lille, France
January 11, 2030 - October 8, 2025Qualifications
A Levels (French and German)
January 11, 2030 - October 8, 2025A Levels
January 11, 2030 - October 8, 2025Master in Business Management
January 11, 2030 - October 8, 2025A Levels in French and German
January 11, 2030 - October 8, 2025Industry Experience
Consumer Goods, Software & Internet, Retail, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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