I have spent 18 years connecting the right people to the right brands in ways that drive authentic growth and real revenue.
My career spans three phases that all come back to the same belief: the best brand stories are never told by the brand. They are told by the people who genuinely believe in what they are sharing.
Field Development and Sales
I started in field sales at Avon, where I built and developed a network of 10,000 sales representatives across my region. I was named number 1 in the nation out of 1,300 plus district managers for overall performance in sales increase, new business development, and leadership advancement. I was also selected above peers to join Avon’s corporate office as a Subject Matter Expert to lead the transition of the entire field organization from in-person selling to a fully digital model — one of the earliest large-scale social selling programs in direct sales.
At LG Household and Health Care I managed a portfolio of 80 high-producing accounts each generating over $1M in annual sales volume and was named number 1 in the nation for overall performance in sales increase, new business development, and title advancements.
Community Marketing and Ambassador Programs
As the sole marketing leader for Kwikbit Internet I built performance-based brand ambassador programs from scratch across 70 plus territories. I launched a 90-day pilot program that moved residential adoption from 10% to 30-40% at launch and generated earned media coverage across 25 plus news stations. I managed a $500K annual marketing budget and reduced customer acquisition cost by $26 per customer.
As Director of Social and Influencer Marketing at Radical Share I directed creator programs across 8 consumer brand clients simultaneously. I built a personal network of 1,500 plus creators and talent managers one relationship at a time, grew a collectible toy brand TikTok to 70K followers and 14.9M organic views in one week through authentic micro-influencer content, and drove a 19% year-over-year sell-through increase for a Walmart seasonal activation.
I wrote all influencer contracts and ambassador agreements from scratch in partnership with legal, built a UGC library of 10K plus assets with full usage rights across 5 brands, and managed content calendars across TikTok, Instagram, Facebook, and Pinterest for multiple brands simultaneously.
My Approach
Find the right person. Earn their trust. Give them the tools. Then step back and let authenticity lead.
That philosophy has worked in field sales, community marketing, and creator programs. It works because people trust people, not brands.
I am based in Wills Point, Texas and available for remote opportunities in community marketing, creator programs, field development, and brand growth.
Work Experience
Education
Qualifications
Industry Experience
Hire Crystal Walker today
To get started post up your job and then invite Crystal Walker to your job.