Product Owner & Designer at RoomSpark

Architected and led an iOS AI-powered interior design app concept through launch. Directed product decisions across B2C to B2B2C and influenced longer-term product strategy and roadmaps. Established and evolved a comprehensive mobile design system and component library to reduce engineering handoff friction by 30%. Acted as the sole builder to translate complex design wireframes into functional iOS code, integrating AI-assisted tools (Cursor, Replit) and APIs to build core app features. Leveraged 10+ years of graphic design expertise to define interaction patterns and visuals for marketing graphics and home furnishing/decor content. Built and launched platform features using AI-assisted tools and API integrations, resulting in 100+ early adopters.

Founder / Product Owner at RoomSpark

Owned end-to-end product design lifecycle for the MVP of a mobile iOS application from 0-1, covering discovery, wireframing, and strategic product direction while maintaining brand positioning across touch points. Directed a strategic pivot of an AI-driven platform from B2C to high-growth B2B aligned to user and e-commerce operational needs. Converted competitor research into actionable user stories and functional requirements, refined AI API integration requirements, and managed end-to-end SDLC including user research and process documentation. Prioritized features using engagement metrics and qualitative feedback to increase adoption and stickiness, coordinating with engineering to deliver within aggressive launch timelines.

Founder/Product Owner at RoomSpark

Owned end-to-end product design lifecycle for the 0-1 MVP of a mobile iOS application, including discovery, wireframing, and strategic product direction while maintaining brand positioning. Directed an AI-driven platform pivot from B2C to high-growth B2B, aligning roadmaps and requirements with operational needs of users and e-commerce brands. Translated competitor research into actionable user stories and functional requirements focused on high-impact pain points. Refined AI API integration requirements and managed end-to-end SDLC including user research and process documentation to streamline delivery and post-release validation. Prioritized features using qualitative feedback and quantitative engagement metrics to increase adoption and stickiness; coordinated cross-functional delivery with engineering to meet aggressive timelines.

Product Designer / Builder at Buildertrend

Led end-to-end product design lifecycle from discovery, competitor analysis to wireframes and prototypes for existing and new features in web and mobile. Implemented a brand new AI-driven workflow improving time to completion by 97% and increasing builder/client communication. Collaborated across Design, Engineering, Marketing, QA, Legal, and PMs to align on business objectives and roadmaps. Identified and defined growth opportunities using quantitative research, user interviews, case studies, and competitor analysis. Owned product discovery process through cross-functional workshops and documented insights for visibility across web, iOS, and Android. Improved discovery and production time by 50% using AI tools to streamline testing and reduce time-to-build.

UX/UI Designer at Buildertrend

Led end-to-end product lifecycle and responsive experiences for the iOS and web platform. Used qualitative and quantitative insights to shape product decisions, reducing churn by 28%. Translated business objectives into user flows, wireframes, high-fidelity mockups, and prototypes; improved completion time by 97%. Owned high-impact UX/UI redesigns for onboarding workflows and user dashboards to reduce friction and increase conversion rates and new user acquisitions. Partnered with Engineering and PMs to define and build product roadmaps, covering edge cases, loading states, and empty states. Designed and built A/B tests for the web and implemented conversion-rate optimization for mobile-first digital systems. Championed WCAG accessibility standards and maintained a high-end, inclusive brand experience. Simplified complex, data-dense construction management workflows via intuitive tables, interactive dashboards, and clear visualizations. Led projects from start to finish by collaboratin

Marketing UX Designer at CoConstruct

Improved SEO and optimized web pages for digital campaigns while ensuring 100% brand alignment and consistent messaging. Maintained and improved CoConstruct’s brand system across digital and print assets aligned with product visuals and UI for web and mobile. Partnered with the marketing manager to lead designs and wireframes, create intuitive landing pages for web and mobile, and implement CRM tools.