Chantrell F. Williams

Leads creative and marketing strategy across all channels; led the rebranding initiative including renaming the 20+ year-old company and designing a new brand identity; directs agency creative and content for digital/social, website, and PR; ensures brand consistency; develops inbound marketing to drive leads; leads experiential marketing activations for clients such as The North Face, Timberland, Logitech, Stanley, Kodiak Cakes and Suja/Slice; manages new business pitches; oversees a high-performing creative team; collaborates cross-functionally; analyzes marketing metrics and budget; acts as brand ambassador and thought leader.

Developed and executed employer branding strategies to attract, engage, and retain talent; built the Employer Brand program; managed a team of marketing professionals and Talent Sourcers; curated content for career site; maintained brand guidelines; managed online/offline channels and events; analyzed metrics and reported insights to executives; partnered with internal stakeholders and external vendors; acted as brand ambassador at industry events.

Led national recruitment marketing strategy; managed a team of 9 marketers and social media specialists; ensured brand standards for recruitment; conceptualized multi-channel campaigns (landing pages, Google Ads, Display, social ads, broadcast, etc.); analyzed metrics; conducted market research; supported DEI initiatives; collaborated with Talent Acquisition and executives.