I am a results-driven Digital Marketing Specialist with several years of experience in email marketing, WordPress development, graphic design, SEO, and social media management. I have a proven track record of boosting organic traffic, enhancing engagement, and delivering measurable ROI using tools like Mailchimp, Google Analytics, SEMrush, and Adobe Creative Suite. Currently, I am pursuing advanced education in Digital Marketing with a focus on AI-enhanced generation at Generation Kenya. My passion is to create impactful digital campaigns that drive growth and strengthen brand presence across platforms.

Cynthia Wanjiru

I am a results-driven Digital Marketing Specialist with several years of experience in email marketing, WordPress development, graphic design, SEO, and social media management. I have a proven track record of boosting organic traffic, enhancing engagement, and delivering measurable ROI using tools like Mailchimp, Google Analytics, SEMrush, and Adobe Creative Suite. Currently, I am pursuing advanced education in Digital Marketing with a focus on AI-enhanced generation at Generation Kenya. My passion is to create impactful digital campaigns that drive growth and strengthen brand presence across platforms.

Available to hire

I am a results-driven Digital Marketing Specialist with several years of experience in email marketing, WordPress development, graphic design, SEO, and social media management. I have a proven track record of boosting organic traffic, enhancing engagement, and delivering measurable ROI using tools like Mailchimp, Google Analytics, SEMrush, and Adobe Creative Suite.
Currently, I am pursuing advanced education in Digital Marketing with a focus on AI-enhanced generation at Generation Kenya. My passion is to create impactful digital campaigns that drive growth and strengthen brand presence across platforms.

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Work Experience

Social Media & Digital Marketing Assistant at Blessed Homes Furniture
July 1, 2024 - Present
Spearheaded email marketing campaigns using Mailchimp, increasing open rates by 35% and click-through rates by 25%, driving higher engagement and conversions. Developed and optimized WordPress websites, improving site speed by 30% and reducing bounce rate by 20%. Designed compelling visuals and graphics for promotional campaigns and social media, increasing engagement by 50% across platforms. Implemented SEO strategies including keyword research, on-page optimization, and link building, resulting in a 40-45% increase in organic traffic over six months. Managed integrated social media campaigns across Facebook, Instagram, and LinkedIn, growing audience engagement by 60% in three months through strategic content and influencer collaborations. Utilized analytics tools (Google Analytics, SEMrush) to track campaign performance, optimize marketing spend, and improve ROI by 20%. Collaborated cross-functionally to align digital campaigns with business goals, achieving a 25% increase in lead ge
Customer Service & Operations Intern at Derby Place Karatina
April 30, 2024 - September 4, 2025
Managed daily operations, supported inventory control, and ensured excellent customer service. Built strong communication and teamwork skills in a dynamic environment.

Education

Digital Marketing (AI Enhanced Generation) at Generation Kenya
May 1, 2025 - August 1, 2025
Certificate in Hotel Management at Mathira Technical and Vocational College
January 1, 2024 - December 1, 2024
KCSE at Kiinie Girls High School
January 1, 2020 - January 1, 2023

Qualifications

Digital Marketing (AI Enhanced Generation)
May 1, 2025 - August 1, 2025
Certificate in Hotel Management
January 1, 2024 - December 1, 2024

Industry Experience

Retail, Education, Travel & Hospitality, Professional Services, Media & Entertainment