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Cynthia Ratsabouth is a creative and art director working across beauty, fashion, lifestyle, tech and sports. With over 15 years of experience in both in-house and agency environments, she specializes in building thoughtful brand systems, campaigns, packaging, and digital experiences that feel elevated, intentional, and enduring.…

Cynthia Ratsabouth

Creative Director, Art Director, Designer, +4

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Cynthia Ratsabouth is a creative and art director working across beauty, fashion, lifestyle, tech and sports. With over 15 years of experience in both in-house and agency environments, she specializes in building thoughtful brand systems, campaigns, packaging, and digital experiences that feel elevated, intentional, and enduring.…

Available to hire

Cynthia Ratsabouth is a creative and art director working across beauty, fashion, lifestyle, tech and sports. With over 15 years of experience in both in-house and agency environments, she specializes in building thoughtful brand systems, campaigns, packaging, and digital experiences that feel elevated, intentional, and enduring.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Design Director at ILIA Beauty

June 1, 2021 - June 1, 2024

Led the design process for Sephora, SpaceNK, and Ulta retailer launches, increasing brand engagement through innovative gondola designs. Designed and directed 360° product launch campaigns across OOH, print, email, and Instagram, enhancing narrative and deliverables. Established brand design standards, improving team efficiency by mentoring senior and junior designers and ensuring cohesive concept development.

Associate Design Director at Droga5

July 1, 2015 - April 30, 2016

Collaborated closely with the CCO and EDD to develop concept-driven aesthetics, implementing systems design thinking. Managed multiple projects simultaneously, effectively organizing time and delegating tasks, ensuring successful project completion within deadlines. Directed and led a team of 5+ designers, providing constructive feedback and fostering growth opportunities.

Associate Design Director at M·A·C Cosmetics

May 1, 2014 - July 1, 2015

Spearheaded global creative initiatives for product launch campaigns including: in-store collateral, print materials, store design, and environments, driving the creation of visually impactful assets. Collaborated closely with the EDD and the SVP to develop innovative visual concepts for product launches, ensuring alignment with brand objectives. Provided art direction, concepts, design expertise, and project management to deliver high-quality VIP invitations and M·A·Czine publications.

Freelance Creative/Art Director at Self-employed (Freelance)

May 1, 2012 - Present

Led creative direction, brand identity, digital, print, and packaging design, and 360° campaigns for global brands and nonprofits, ensuring alignment with brand guidelines. Selected agencies include Studio Lin, Mother, Open, TBWA\Media Arts Lab. Selected clients include Chelsea Mak, B Sides, Uniqlo, Good American, Modern Citizen, Rhode, goop, Moon Juice, Josie Maran, Harry’s, Beautycounter, Nike, Under Armour.

Senior Designer at Mother

August 1, 2011 - May 1, 2012

Developed and delivered design solutions, creating impactful branding strategies and engaging publications for clients. Led initiatives in strategy, branding, art direction, and print design, ensuring alignment with client objectives and brand vision. Managed multiple project workflows and oversaw the work of designers.

Lead Designer at RoAndCo

June 1, 2008 - October 1, 2010

Led the concept and development of branding projects, overseeing the entire creative process for print and digital media. Art directed content production, photography, video, interactive, environments, illustration, and design, enhancing visual storytelling. Mentored and managed a team of senior and junior designers providing guidance and support to foster a collaborative and creative environment.