Product Designer at Salesforce (Trailhead)

Co-strategizing and executing research and design initiatives for Trailhead to identify and explore engagement opportunities for retention. Led Research Operations (ResOps) by screening a metadata pool of 650+ users to identify 72 qualified participants for qualitative studies, applying rigorous criteria of platform rank, certifications, superb badges, and recent activity. Analyzed qualitative insights to identify key drivers of churn and dropout sessions to define design opportunities for boosting retention among experienced users.

Product Designer at Trailhead

Co-strategizing and executing research and design initiatives for Trailhead to identify and explore engagement opportunities for retention. Led Research Operations (ResOps) by screening a metadata pool of 650+ users to identify 72 qualified participants for qualitative studies, applying rigorous criteria of platform rank, certifications, badges, and recent activity. Analyzed qualitative insights to identify drivers of churn and retention to define design opportunities for retention.

UX Intern at Axway

Planned, prioritized, and executed end-to-end design initiatives as the sole designer for the cloud-enabled ‘e-Invoicing’ service under Axway’s B2B iEDI product.

UX/UI Design Intern at Axway

Planned, prioritized, and executed end-to-end design initiatives as the sole designer for the cloud-enabled 'e-Invoicing' service under Axway's B2B iEDI product. Improved efficiency by 60% by redesigning a mission-critical workflow, using insights from 12 research sessions (5 interviews, 7 observations) to overhaul navigation and information architecture. Defined 30 high-impact design recommendations for the 'e-Invoicing' modernization roadmap by synthesizing heuristic analysis of 17 legacy screens with feasibility and product constraints. Reduced developer hand-off friction by auditing and closing 13 component gaps in a legacy design system migration to Figma, ensuring library completeness.

Product Designer at Chariot

Chariot: Partnered with product leadership on product design initiatives for The Ken, an independent digital publication with 5M+ global readers and 25,000+ paid subscribers. Drove a 5.6% lift in subscription conversions by redesigning the Checkout Flow, conducted rapid iterations, usability improvements, and A/B testing. Led the marketing landing page design that achieved a 15% signup rate for early access.