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Senior Brand and Digital Designer with 10+ years experience delivering brand systems and digital platforms across agency and freelance environments. Combines strategy, UX and design to build work that improves brand clarity, user experience and speed of delivery. Known for leading projects end to end and translating complex ideas into clear, usable outcomes.…

Diego Perez

Brand Designer, Graphic Designer, UX Designer, +2

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Senior Brand and Digital Designer with 10+ years experience delivering brand systems and digital platforms across agency and freelance environments. Combines strategy, UX and design to build work that improves brand clarity, user experience and speed of delivery. Known for leading projects end to end and translating complex ideas into clear, usable outcomes.…

Available to hire

Senior Brand and Digital Designer with 10+ years experience delivering brand systems and digital platforms across agency and freelance environments. Combines strategy, UX and design to build work that improves brand clarity, user experience and speed of delivery.
Known for leading projects end to end and translating complex ideas into clear, usable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Senior Brand & Digital Designer at Freelance Brand Specialist

July 1, 2024 - Present

Directed brand positioning and delivered comprehensive identity systems, creating digital platforms that significantly improved user clarity and brand consistency. Led a specialized team of graphic production experts to ensure all projects were delivered on time, within budget, and to the highest quality standards, ultimately driving increased web traffic and in-store sales.

Senior Brand & Digital Designer at ARTILLERY GROUP

October 1, 2022 - July 31, 2024

Designed and delivered complete brand identity systems for 10+ clients enabling consistent rollout across digital and marketing channels and supporting successful market launches. Directed creative workflow across multiple projects, mentoring junior designers and ensuring consistent quality from concept through to final delivery. Led the design and delivery of 10+ digital platforms from wireframe to launch, reducing average project timelines by 2 weeks and improving team efficiency across design and development. Aligned brand and digital design decisions with core business objectives, improving clarity of positioning and supporting stronger user engagement across platforms.

Senior Brand & Digital Designer at ARTILLERY GROUP

August 1, 2018 - October 31, 2022

In a part-time capacity, designed and delivered complete brand identity systems for 10+ clients, enabling consistent rollout across digital and marketing channels and supporting market launches. Directed creative workflow across multiple projects, mentoring junior designers and ensuring consistent quality from concept through to final delivery. Led the design and delivery of digital platforms from wireframe to launch, improving efficiency and client outcomes.

Freelance Graphic + UX / UI Designer at Self-Employed / Freelance

May 1, 2015 - August 1, 2018

Partnered with the marketing departments of 15+ clients (such as LMC Citroën, Griffith Foods, Sister Works, and Beauty Lipo Skin Clinic) to design user-friendly brand content across multiple platforms. By maintaining strict visual standards on tight deadlines, these projects directly expanded the clients’ reach and market penetration.

Creative Digital Designer at COCKCHESTER+PARTNERS

November 1, 2013 - April 1, 2015

Directed the visual strategy and art execution for 12+ advertising campaigns - such as ‘Picnic for Comfama’ and ‘80 Educational Parks’ for the Government of Antioquia - driving high social media engagement and expanded audience reach. Translated complex project goals into clear wireframes, designs and prototypes, providing developers with the exact roadmap they needed to speed up the build process and successfully launch the final product.

Lead Digital Designer at CONOCIMIENTO VIRTUAL STUDIO

January 1, 2007 - November 30, 2008

Led digital design initiatives in Medellin; translated complex client goals into clear design roadmaps.

Creative Web Designer at TRIBAL DDB COLOMBIA

December 1, 2008 - August 31, 2011

Directed visual campaigns and web design for 12+ projects, driving high engagement and expanded audience reach.

Web Designer at FEELING COMPANY

August 1, 2011 - November 1, 2013

Built and maintained web designs, collaborating with clients to deliver on tight deadlines.