Hello! I’m Ade, a marketing professional with hands-on experience in digital and product marketing within the manufacturing and building products space.

About

Hello! I’m Ade, a marketing professional with hands-on experience in digital and product marketing within the manufacturing and building products space. I’ve led email campaigns, product launches, and retail marketing initiatives across Canada and the U.S., and I’m proficient with HubSpot, Google Analytics, and Power BI. I enjoy collaborating with sales, product, and creative teams to craft go-to-market strategies and compelling collateral that drive growth.

Beyond campaigns, I’ve contributed to CSR efforts and helped build marketing materials like websites, brochures, videos, and adverts to boost brand visibility. I’m passionate about data-driven storytelling and continuous optimization to deliver measurable results.

  • 8 years' experience
  • Joined December 2025

Languages

  • EnglishFluent
  • YorubaAdvanced

Industry experience

  • Manufacturing
  • Energy & Utilities
  • Retail
  • Media & Entertainment
  • Professional Services

Work experience· 6 roles

Marketing Specialist · MetrieOct 2025 – Present · 1 yr 2 mos
Marketing Specialist · Metrie, CanadaSep 2025 – Present · 1 yr 3 mos

Develop and execute email marketing campaigns for product launches and promotions across Canadian and U.S. markets; create packaging artwork, retail signage, and POS materials; develop sell sheets and launch collateral; collaborate cross-functionally to support go-to-market strategies; manage campaign timelines and approvals; analyze performance metrics and maintain brand consistency across digital, print, retail, and product communications.

Digital Marketing Specialist · Metrie, CanadaApr 2024 – Aug 2025 · 1 yr 5 mos

Managed social media content planning and publishing; created campaign messaging, copy, and branded assets; managed community engagement; executed email campaigns via HubSpot with segmentation and reporting; monitored performance with Google Analytics and dashboards; conducted competitor and market research to support planning.

Digital Marketing · MetrieJun 2023 – Sep 2025 · 2 yrs 4 mos
Digital Marketing Intern · Metrie, CanadaJun 2023 – Mar 2024 · 10 mos
Corporate Social Responsibility (CSR) Officer · Greenville Liquefied Natural Gas Co. LTDMay 2018 – Dec 2022 · 4 yrs 8 mos

Education

Master of Business Administration · DeGroote School of Business, McMaster University2022 – 2024
Master of Science, Biomedical Science · University College London2016
Bachelor of Science, Pharmacology · University of Liverpool2011 – 2015

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