Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a digital marketing and web design professional with 7+ years of experience supporting B2B and B2C organizations across technology, hospitality, higher education, retail, and service-based industries. I have hands-on experience in website management, CMS publishing, content strategy, SEO implementation, UX/UI design, accessibility compliance, content governance, social media execution, email marketing, and analytics reporting. I'm bilingual in English and Spanish and have experience supporting cross-functional teams in managing content and digital assets. I'm known for being detail-oriented and reliable, I work well in structured, deadline-driven environments, and I take a practical approach to keeping content accurate, consistent, and up to date.…I'm a digital marketing and web design professional with 7+ years of experience supporting B2B and B2C organizations across technology, hospitality, higher education, retail, and service-based industries. I have hands-on experience in website management, CMS publishing, content strategy, SEO implementation, UX/UI design, accessibility compliance, content governance, social media execution, email marketing, and analytics reporting. I'm bilingual in English and Spanish and have experience supporting cross-functional teams in managing content and digital assets. I'm known for being detail-oriented and reliable, I work well in structured, deadline-driven environments, and I take a practical approach to keeping content accurate, consistent, and up to date.

Dahiana Murrugarra

Web Designer, UX Designer, UI Designer, +2





I'm a digital marketing and web design professional with 7+ years of experience supporting B2B and B2C organizations across technology, hospitality, higher education, retail, and service-based industries. I have hands-on experience in website management, CMS publishing, content strategy, SEO implementation, UX/UI design, accessibility compliance, content governance, social media execution, email marketing, and analytics reporting. I'm bilingual in English and Spanish and have experience supporting cross-functional teams in managing content and digital assets. I'm known for being detail-oriented and reliable, I work well in structured, deadline-driven environments, and I take a practical approach to keeping content accurate, consistent, and up to date.…I'm a digital marketing and web design professional with 7+ years of experience supporting B2B and B2C organizations across technology, hospitality, higher education, retail, and service-based industries. I have hands-on experience in website management, CMS publishing, content strategy, SEO implementation, UX/UI design, accessibility compliance, content governance, social media execution, email marketing, and analytics reporting. I'm bilingual in English and Spanish and have experience supporting cross-functional teams in managing content and digital assets. I'm known for being detail-oriented and reliable, I work well in structured, deadline-driven environments, and I take a practical approach to keeping content accurate, consistent, and up to date.

Available to hire

I’m a digital marketing and web design professional with 7+ years of experience supporting B2B and B2C organizations across technology, hospitality, higher education, retail, and service-based industries. I have hands-on experience in website management, CMS publishing, content strategy, SEO implementation, UX/UI design, accessibility compliance, content governance, social media execution, email marketing, and analytics reporting. I’m bilingual in English and Spanish and have experience supporting cross-functional teams in managing content and digital assets. I’m known for being detail-oriented and reliable, I work well in structured, deadline-driven environments, and I take a practical approach to keeping content accurate, consistent, and up to date.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

SEO & Web Content Specialist at Softensity Inc.

September 1, 2025 - March 1, 2026

Managed and updated website content across engagement model and key service pages, ensuring accuracy, consistency, and alignment with SEO best practices. Implemented on-page SEO improvements including metadata, headings, and internal linking to improve search visibility. Optimized page structure and content hierarchy to improve usability, crawlability, navigation, and organic engagement. Designed landing page experiences with lead capture, focusing on layout, CTA placement, and content flow to move users from search to conversion. Monitored organic performance in Semrush, Google Analytics and Search Console, identifying trends and making iterative improvements based on traffic and engagement data. Performed keyword research and competitive analysis to identify optimization opportunities, aligning page content and metadata with high-intent search behavior across core service pages.

Web Content Strategist at Shannon James LLC – Cal Poly Pomona

June 1, 2025 - November 1, 2025

Project 1: Student Accounting & Cashiering Services (SACS) — Developed website architecture and navigation framework to improve usability and access to high-demand financial information; conducted content audits to improve consistency, readability, user experience, and compliance with institutional standards across web pages; improved website structure using Cascade CMS branded templates; supported site reviews and pre-launch testing for accessibility and mobile responsiveness. Project 2: Emerging Technologies Landing Page — Designed landing page wireframes and content strategy, balancing technical depth with approachable messaging to showcase campus technology initiatives; delivered navigation and page flow recommendations. Project 3: CPP Library — Contributed to the library website refresh, focusing on usability improvements and content clarity for research tools, collections, and services.

Digital Marketing Lead at MSI Technologies Inc.

November 1, 2024 - Present

Design and manage the company website, including information architecture, UX flows, navigation, mobile optimization, and digital content updates. Oversee content publishing across website, landing pages, and digital channels, ensuring consistency and brand alignment. Implement automated workflows using n8n and AI tools to support content creation and streamline social media publishing processes. Produce visual assets for web, social media, sales and marketing, and internal communications, maintaining a clean and professional look. Develop and manage social media strategy and content calendars across channels, supporting audience growth and brand visibility in U.S. and LATAM markets. Execute paid media and email campaigns with A/B testing and performance tracking, improving engagement and supporting lead generation goals. Coordinate with internal teams to ensure timely delivery of content and marketing materials.

Student Web Content Manager at Florida International University – Marketing and Strategic Communications

October 1, 2022 - August 1, 2023

Managed content publishing workflows and site structure across FIU web properties within Cascade CMS, following institutional brand guidelines. Reviewed and published content with a strong focus on accuracy, consistency, and adherence to internal standards. Enforced WCAG 2.0 AA and ADA accessibility standards through audits of contrast, headings, alt text, and document formatting. Applied SEO best practices within the CMS to support search visibility and content discoverability across high-traffic university pages. Used Siteimprove to resolve issues before publication, mirroring the AODA compliance standards required for public-facing digital properties. Used GA4, heat mapping, and content analysis to improve page hierarchy and layout, contributing to a 25% increase in user engagement. Collaborated with internal stakeholders to keep content updated and aligned with institutional guidelines.

Digital Marketing Consultant at Wigott Digital Marketing

May 1, 2020 - Present

Designed and launched 35+ websites across WordPress, WooCommerce, Shopify, and Squarespace, improving navigation, mobile UX, and conversion flow. Led end-to-end digital marketing and UX optimization projects for 30+ B2B and B2C clients, helping increase organic traffic and engagement. Created brand identity systems and digital asset libraries, ensuring a polished and consistent visual presence across web, social, and paid channels. Managed social media accounts for multiple clients, growing audiences by 30% on average and driving 15% growth in conversions through targeted content strategies. Delivered SEO recommendations, analytics reporting, and paid campaign support to improve visibility, CTR, CPC, and overall digital performance.

Marketing Assistant / Various at JMT Outdoors & Vector ITC

January 1, 2018 - January 1, 2021

Supported in the tracking and scheduling of billboard advertising campaigns, ensuring on-time delivery of creative assets and installations. Monitored campaign performance and gathered data for post-campaign analysis. Produced internal communications, corporate presentations, and branded materials while conducting market and competitor research for marketing teams.

Digital Marketing Specialist at Melbourne Hospitality Group

September 1, 2013 - August 1, 2014

Supported a marketing team while contributing to content, campaign execution, and creative development across digital channels. Managed ongoing website updates, including content changes, product updates, and event calendar maintenance. Oversaw e-commerce operations across websites, supporting physical and digital product sales. Applied on-page SEO updates, including content adjustments, metadata, and page structure improvements. Produced sales and marketing materials, including presentations, one-pagers, flyers, and social media content. Designed packaging, labels, and merchandise mockups for both digital and in-store use. Supported day-to-day digital execution across website, email campaigns, and social platforms, ensuring consistency across channels.