I'm Daiana Loza, an apparel-focused graphic designer with 9+ years of experience in fashion, apparel graphics, print design and visual development. I've worked both in-house and remotely from Italy, Brazil, Chile and Australia, collaborating with cross-functional teams across multiple time zones. I specialize in trend research, concept development and capsule collections, technical packs, repeat prints, placement artwork and graphics for apparel, accessories and licensed products. My strength is translating brand identity into commercially relevant visuals and delivering cohesive design outcomes across categories. I'm detail-oriented, experienced end-to-end from concept through sampling and production, and confident managing projects independently while maintaining clear communication and strong organization.

Daiana Loza

I'm Daiana Loza, an apparel-focused graphic designer with 9+ years of experience in fashion, apparel graphics, print design and visual development. I've worked both in-house and remotely from Italy, Brazil, Chile and Australia, collaborating with cross-functional teams across multiple time zones. I specialize in trend research, concept development and capsule collections, technical packs, repeat prints, placement artwork and graphics for apparel, accessories and licensed products. My strength is translating brand identity into commercially relevant visuals and delivering cohesive design outcomes across categories. I'm detail-oriented, experienced end-to-end from concept through sampling and production, and confident managing projects independently while maintaining clear communication and strong organization.

Available to hire

I’m Daiana Loza, an apparel-focused graphic designer with 9+ years of experience in fashion, apparel graphics, print design and visual development. I’ve worked both in-house and remotely from Italy, Brazil, Chile and Australia, collaborating with cross-functional teams across multiple time zones. I specialize in trend research, concept development and capsule collections, technical packs, repeat prints, placement artwork and graphics for apparel, accessories and licensed products.

My strength is translating brand identity into commercially relevant visuals and delivering cohesive design outcomes across categories. I’m detail-oriented, experienced end-to-end from concept through sampling and production, and confident managing projects independently while maintaining clear communication and strong organization.

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Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Intermediate

Work Experience

Senior Graphic Designer – Apparel & Print Design at Sportex
May 1, 2018 - Present
Led end-to-end apparel and accessory development across womenswear, menswear, sportswear and youth categories. Responsibilities included trend research, concept direction, seasonal capsule design, apparel graphics, print development, technical packs and artwork specifications. Integrated licensed artwork from Nickelodeon and Paramount into seasonal capsules. Collaborated with product development, manufacturing, marketing, sales and planning to ensure creative alignment and smooth execution from concept through production. Drove cohesive design outcomes across apparel and accessories, translating brand identity into commercially relevant visuals.
Founder & Brand Designer at AGMara Swimwear
October 1, 2022 - March 1, 2025
Founded and designed AGMara Swimwear; established brand identity and visual direction; managed import logistics and production coordination with factories in Brazil; oversaw day-to-day operations in Chile, including e-commerce site design and sales.
Graphic Designer at Designio
December 1, 2015 - April 30, 2018
Worked across visual identities, website layouts, editorial materials and brand communication assets. Delivered end-to-end creative solutions from concept through final artwork, ensuring consistency across digital and print applications. Managed branding, packaging, product labeling and editorial design for clients, collaborating with cross-functional teams to ensure cohesive, strategic outcomes.
Freelance Graphic Designer Branding & Editorial
October 1, 2014 - Present
Branding and editorial freelance; provided end-to-end creative solutions for clients across branding, packaging, product labeling and editorial design. Managed the full creative process from concept and illustration to final artwork delivery, ensuring cohesive results across multiple applications.

Education

Bachelor of Graphic Design at Universidad del Desarrollo, Chile
January 1, 2012 - December 31, 2017
3D Digital Fashion Certification at Coderhouse
January 1, 2022 - December 31, 2023

Qualifications

3D Digital Fashion Certification
January 1, 2022 - December 31, 2023

Industry Experience

Retail, Manufacturing, Media & Entertainment, Education, Professional Services