Daiana Loza

Founded and designed AGMara Swimwear; established brand identity and visual direction; managed import logistics and production coordination with factories in Brazil; oversaw day-to-day operations in Chile, including e-commerce site design and sales.

Led end-to-end apparel and accessory development across womenswear, menswear, sportswear and youth categories. Responsibilities included trend research, concept direction, seasonal capsule design, apparel graphics, print development, technical packs and artwork specifications. Integrated licensed artwork from Nickelodeon and Paramount into seasonal capsules. Collaborated with product development, manufacturing, marketing, sales and planning to ensure creative alignment and smooth execution from concept through production. Drove cohesive design outcomes across apparel and accessories, translating brand identity into commercially relevant visuals.

Worked across visual identities, website layouts, editorial materials and brand communication assets. Delivered end-to-end creative solutions from concept through final artwork, ensuring consistency across digital and print applications. Managed branding, packaging, product labeling and editorial design for clients, collaborating with cross-functional teams to ensure cohesive, strategic outcomes.