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Influencer marketing professional with 8+ years’ experience building creator, ambassador and affiliate programmes for global brands and high-growth consumer businesses. Passionate about creating authentic creator communities, fostering long-term partnerships and delivering commercially impactful influencer strategies grounded in culture, trust and shared values. Owns end-to-end influencer and affiliate marketing for an influencer-founded female fitness/supplements brand and app (within a creator agency), including strategy, budgeting, negotiations, contracting, relationship management, events and performance reporting across weekly through to annual reviews.…Influencer marketing professional with 8+ years’ experience building creator, ambassador and affiliate programmes for global brands and high-growth consumer businesses. Passionate about creating authentic creator communities, fostering long-term partnerships and delivering commercially impactful influencer strategies grounded in culture, trust and shared values. Owns end-to-end influencer and affiliate marketing for an influencer-founded female fitness/supplements brand and app (within a creator agency), including strategy, budgeting, negotiations, contracting, relationship management, events and performance reporting across weekly through to annual reviews.

Daisy Hannah Hart

Influencer Marketing Manager, Affiliate Marketer

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Influencer marketing professional with 8+ years’ experience building creator, ambassador and affiliate programmes for global brands and high-growth consumer businesses. Passionate about creating authentic creator communities, fostering long-term partnerships and delivering commercially impactful influencer strategies grounded in culture, trust and shared values. Owns end-to-end influencer and affiliate marketing for an influencer-founded female fitness/supplements brand and app (within a creator agency), including strategy, budgeting, negotiations, contracting, relationship management, events and performance reporting across weekly through to annual reviews.…Influencer marketing professional with 8+ years’ experience building creator, ambassador and affiliate programmes for global brands and high-growth consumer businesses. Passionate about creating authentic creator communities, fostering long-term partnerships and delivering commercially impactful influencer strategies grounded in culture, trust and shared values. Owns end-to-end influencer and affiliate marketing for an influencer-founded female fitness/supplements brand and app (within a creator agency), including strategy, budgeting, negotiations, contracting, relationship management, events and performance reporting across weekly through to annual reviews.

Next availability:

August 20, 2026

London, United Kingdom

Influencer marketing professional with 8+ years’ experience building creator, ambassador and affiliate programmes for global brands and high-growth consumer businesses. Passionate about creating authentic creator communities, fostering long-term partnerships and delivering commercially impactful influencer strategies grounded in culture, trust and shared values.

Owns end-to-end influencer and affiliate marketing for an influencer-founded female fitness/supplements brand and app (within a creator agency), including strategy, budgeting, negotiations, contracting, relationship management, events and performance reporting across weekly through to annual reviews.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Account Director (Influencer & Affiliate Marketing) / Senior Influencer Marketing Manager at CJ (Publicis Groupe)

October 1, 2023 - Present

Lead strategic influencer marketing programmes across a portfolio of UK, European and global clients. Translate commercial objectives into data-led creator strategies that drive measurable business growth. Act as senior strategic partner: develop long-term partnerships, shape campaign direction and deliver insight-led recommendations from planning through execution. Oversee programmes end-to-end, aligning influencer activity with broader marketing objectives and maintaining performance tracking against KPIs.

Account Director - Influencer & Affiliate Marketing at CJ (Publicis Groupe)

October 1, 2023 - Present

Leads strategic influencer marketing programmes for a portfolio of UK, European, and global clients, translating commercial objectives into data-led creator strategies that drive measurable business growth. Acts as senior strategic partner across client accounts, developing long-term partnerships, shaping campaign direction, and delivering insight-driven recommendations from planning through execution.

Strategic / Account Director - Influencer Marketing (first UK department employee) at SHREDDY (Genflow Agency)

September 1, 2022 - October 1, 2023

Helped scale the UK influencer department by 400%+ year-on-year through strategic client growth, account expansion and new business support. Own and lead influencer marketing client portfolio as senior strategic contact across UK & EU. Develop influencer and affiliate strategies aligned to commercial objectives; lead annual, quarterly and campaign planning. Manage execution from briefing and creator selection through content approval, amplification and reporting. Own profitability, budgets, forecasting and resource allocation; act as escalation point for client, creator and internal challenges. Translate performance and commercial data into recommendations that shape future strategy and creator investment. Drive account growth through renewals, upsells and expanded scopes; support pitches and create client-ready proposals and insight presentations. Lead and mentor team members and provide quality assurance; stay abreast of creator economy trends and partner cross-functionally with paid

Strategic influencer marketing professional (Senior roles within influencer marketing / department lead) at SHREDDY (within Genflow Agency)

September 1, 2022 - October 1, 2023

Joined as first UK department employee, helping scale the UK influencer department by 400%+ year-on-year. Owns and leads influencer marketing client portfolio as senior strategic contact across UK & EU. Develops influencer and affiliate strategies aligned to commercial objectives, leads planning across accounts, oversees campaign execution (briefing, creator selection, content approval, amplification, reporting), manages profitability/budgets/forecasting, and provides strategic recommendations based on performance vs KPIs. Drives account growth via renewals, upsells, expanded scopes and new services, supports pitches, and mentors teams.

Account Manager / Influencer Marketing at Gleam Futures (Dentsu)

November 1, 2021 - September 1, 2022

Managed day-to-day operations for key accounts with responsibility for client and influencer communications. Served as key contact for Pandora, Next and EE and collaborated with planning, paid social and advertising teams on influencer strategy. Line managed 3 Account Executives. Managed one-off, seasonal and always-on campaigns end-to-end from planning and strategy to activation and reporting. Led a Pandora always-on ambassador programme and managed the internal team delivering it. Developed influencer strategy to help shape brand perception. Managed finance processes using Paprika accounting software.

Account Executive / Account Manager at Gleam Futures (Dentsu)

November 1, 2021 - September 1, 2022

Managed day-to-day running of key influencer accounts, serving as key contact for Pandora, Next, and EE. Worked with planning, paid social, and advertising teams to develop campaigns and strategy. Line managed 3 Account Executives and managed seasonal, one-off and always-on campaigns from planning/strategy through activation and reporting. Led Pandora always-on Ambassador programme and contributed to influencer strategy; managed finance process using Paprika accounting software.

Account Manager (Influencer Marketing) at DDA PR

February 1, 2021 - November 1, 2021

Responsible for influencer campaign strategy, execution and management for multiple clients including Pandora Global, NEXT, Kellogg's and EE/BT within an influencer marketing agency. Managed campaign planning through to activation and ongoing client communications, ensuring influencer delivery aligned with brand and commercial goals.

Account Manager at DDA PR

February 1, 2021 - November 1, 2021

Responsible for influencer campaign strategy, execution, and management for multiple clients including Pandora Global, NEXT, Kellogg's, and EE/BT within an influencer marketing agency.

Senior Social Media & Content Marketing Executive / Senior Account Executive at Supreme Creations & Bags of Ethics

May 1, 2019 - February 1, 2021

Planned and updated social media feeds weekly. Managed B2B and B2C social media accounts across Instagram, Facebook, LinkedIn, YouTube and Pinterest. Developed content strategy, content calendar, reporting and influencer activation. Produced copywriting for landing pages, SEO blogs, website content, press releases, white papers and scripts. Created and set up paid social campaigns using Facebook Ads Manager and partnered with digital planning teams. Designed and briefed social assets and implemented weekly interactive Instagram stories for the account. Ran influencer campaigns (e.g., Dr Jacksons, Nespresso, San Pellegrino, Wunda, Maggie) managing influencer creation process and client comms. Served as key contact for Nespresso (UK & Ireland), managing day-to-day organic and paid social and influencer activations. Used tools including Photoshop, Premiere Pro, Canva, Google Analytics, Magento and Shopify; contributed to increased sales enquiries and supported early promotions via SEO.

Social Media & Content Marketing Executive / Senior Account Executive at Supreme Creations & Bags of Ethics

May 1, 2019 - February 1, 2021

Planned and updated weekly social feeds and managed social media accounts across Instagram, Facebook, LinkedIn, YouTube and Pinterest for both B2B and B2C. Developed content strategy, reporting and influencer activation; produced copywriting for landing pages, SEO blogs, website content, press releases, white papers, and radio scripts; created paid social campaigns and coordinated with digital planning teams. Used Photoshop, Premiere Pro, Canva, Google Analytics, Magento and Shopify. Curated a content calendar for Nespresso socials and managed organic and paid social plus influencer activations.