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Hi, I’m Daksh Patel, a results-driven Marketing Analyst with 4+ years of experience in data analytics, campaign optimization, and performance reporting. I love turning data into actionable insights using SQL, Python, Tableau, and Power BI to drive better marketing ROI. I’ve led multichannel campaigns, built automation, and worked closely with digital, product, and compliance teams to define KPIs and forecast outcomes. I’m a collaborative problem-solver who thrives in cross-functional environments. My work blends rigorous analysis with clear storytelling, helping leadership make data-informed decisions and optimize budgets, funnels, and customer journeys across Retail Banking, Telecom, and other sectors.…Hi, I’m Daksh Patel, a results-driven Marketing Analyst with 4+ years of experience in data analytics, campaign optimization, and performance reporting. I love turning data into actionable insights using SQL, Python, Tableau, and Power BI to drive better marketing ROI. I’ve led multichannel campaigns, built automation, and worked closely with digital, product, and compliance teams to define KPIs and forecast outcomes. I’m a collaborative problem-solver who thrives in cross-functional environments. My work blends rigorous analysis with clear storytelling, helping leadership make data-informed decisions and optimize budgets, funnels, and customer journeys across Retail Banking, Telecom, and other sectors.

Daksh Patel

Marketing Analyst, Data Analyst, Digital Marketer, +5

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Hi, I’m Daksh Patel, a results-driven Marketing Analyst with 4+ years of experience in data analytics, campaign optimization, and performance reporting. I love turning data into actionable insights using SQL, Python, Tableau, and Power BI to drive better marketing ROI. I’ve led multichannel campaigns, built automation, and worked closely with digital, product, and compliance teams to define KPIs and forecast outcomes. I’m a collaborative problem-solver who thrives in cross-functional environments. My work blends rigorous analysis with clear storytelling, helping leadership make data-informed decisions and optimize budgets, funnels, and customer journeys across Retail Banking, Telecom, and other sectors.…Hi, I’m Daksh Patel, a results-driven Marketing Analyst with 4+ years of experience in data analytics, campaign optimization, and performance reporting. I love turning data into actionable insights using SQL, Python, Tableau, and Power BI to drive better marketing ROI. I’ve led multichannel campaigns, built automation, and worked closely with digital, product, and compliance teams to define KPIs and forecast outcomes. I’m a collaborative problem-solver who thrives in cross-functional environments. My work blends rigorous analysis with clear storytelling, helping leadership make data-informed decisions and optimize budgets, funnels, and customer journeys across Retail Banking, Telecom, and other sectors.

Available to hire

Hi, I’m Daksh Patel, a results-driven Marketing Analyst with 4+ years of experience in data analytics, campaign optimization, and performance reporting. I love turning data into actionable insights using SQL, Python, Tableau, and Power BI to drive better marketing ROI. I’ve led multichannel campaigns, built automation, and worked closely with digital, product, and compliance teams to define KPIs and forecast outcomes.

I’m a collaborative problem-solver who thrives in cross-functional environments. My work blends rigorous analysis with clear storytelling, helping leadership make data-informed decisions and optimize budgets, funnels, and customer journeys across Retail Banking, Telecom, and other sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Analyst at M&T Bank

March 1, 2024 - November 13, 2025

Led end-to-end campaign execution across Google Ads, LinkedIn Ads, and Facebook; designed performance-driven banners and landing pages; leveraged A/B testing and UAT to maximize engagement, CTR, and conversions. Implemented 100% accurate UTM tracking and automated Power BI and Excel dashboards using Power Query, Pivot Models, and macros, increasing reporting speed by 45% and accelerating executive decision-making. Applied funnel, cohort, segmentation, and regression analyses to identify high-performing customer segments and optimize campaign targeting, improving lead quality and ROI. Collaborated with data science and paid media teams to refine predictive segmentation models and optimize budgets, boosting digital campaign ROI across key channels. Delivered monthly and quarterly performance reports and budget insights to senior leadership, guiding creative refinements and forecasting accuracy.

Marketing Analyst at M&T Bank

March 1, 2024 - November 7, 2025

Led end-to-end digital growth acceleration campaigns across Google Ads, LinkedIn Ads, and Facebook for Retail Banking, Mortgage, and Wealth Management; defined KPI requirements with digital marketing, product, and compliance teams; integrated 100% URL tagging with UTM tracking; built automated Power BI and Excel dashboards to accelerate reporting and executive decision-making; applied funnel, cohort, segmentation, and regression analyses to identify high-performing segments and optimize campaign ROI. Automated reporting and performance monitoring in collaboration with Data Science and Paid Media teams, enabling budget optimization and improved ROI by 20% across key channels.

Marketing Analyst at Reliance Jio Infocomm Ltd

December 31, 2022 - December 31, 2022

Conducted performance analysis for JioFiber and Prepaid Plans using SQL, Python, and Tableau, optimizing acquisition funnels and increasing CTR by 24% and CPA by 18%. Automated multi-channel attribution models and real-time reporting using Advanced Excel (Power Query, Macros) and SQL, reducing manual reporting time by 48% and improving forecast accuracy by 26%. Coordinated digital creative production and A/B testing across search, display, and social to improve CTR, conversion rate, and reduce CPL. Managed online and offline campaign budgets, optimizing media allocation to boost lead-to-activation and reduce wasted spend through predictive optimization. Built Tableau dashboards integrating CRM/ERP data for real-time KPI monitoring, driving visibility and cross-functional insights for leadership.

Marketing Analyst at Reliance Jio Infocomm Ltd

December 1, 2022 - December 1, 2022

Conducted performance analysis for JioFiber and Prepaid Plans using SQL, Python, and Tableau, improving CTR by 24% and CPA by 18%, optimizing acquisition funnels, and collaborating with product and marketing teams via structured requirement gathering. Automated multi-channel attribution models and real-time reporting using Advanced Excel (Power Query, Macros) and SQL scripts, reducing manual reporting time by 48%, increasing forecast accuracy by 26%, and improving budget utilization by 19%. Coordinated digital creative production and A/B testing for posters, banners, and ad creatives across search, display, and social, enhancing CTR by 22%, conversion rate by 18%, and reducing CPL by 14%. Managed online and offline campaign budgets across national and regional markets, optimizing media allocation to increase lead-to-activation by 23%, improve CPA by 19%, and lower wasted ad spend by 16% through predictive optimization models. Built interactive Tableau dashboards integrating CRM and ERP

Marketing Analyst at Reliance Jio Infocomm Ltd

January 1, 2021 - December 31, 2022

Conducted performance analysis for JioFiber and Prepaid Plans using SQL, Python, and Tableau; automated multi-channel attribution and real-time reporting; built interactive dashboards integrating CRM and ERP data; delivered actionable recommendations to optimize channel mix, creative design, and budget allocation.